Daily MarTech Roundup: Latest News, Insights, Funding and Updates

MarTech Roundup: Latest News, Insights, Funding and Sales Force Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from (PACE), transcosmos inc., Nielsen Brandbank, Dataiku, Miva, Inc., Enea, Quintesse, Raydiant, Mobify and xiQ.

26-Year Contact Center And Customer Experience Industry Veteran Joins Forces With PACE Leadership

Today, the Professional Association for Customer Engagement (PACE) the only non-profit trade association dedicated exclusively to the advancement of companies that engage with customers via the contact center, announces the addition of Christa Heibel to the PACE Team in an Interim Executive Director role to support strategic initiatives and member value delivery. Heibel has been a PACE member for several years and has recently served on the Board of Directors as Vice-Chair and Marketing Chair.

transcosmos Partners with TerraSky in Offering Salesforce Deployment & Development Services

transcosmos inc. has partnered with TerraSky Co., Ltd. (Headquarters: Tokyo, Japan; President & CEO: Hideya Sato) to help clients deploy and develop Salesforce. The two companies will powerfully assist clients in improving their customer experience (CX).

Nielsen Brandbank and SKU Ninja + WhyteSpyder Launch Strategic Alliance

Nielsen Brandbank, the world’s largest provider of digital product content for eCommerce websites, mobile shopping apps, merchandising, and marketing, has formed a strategic alliance with industry-leading rich content experts, SKU Ninja + WhyteSpyder to extend the Nielsen Brandbank Connect offering. The global alliance strengthens Nielsen Brandbank’s ability to combine best in class product content with rich media to improve consumer engagement and enable a more informed purchasing decision.

Dataiku Launches Dataiku Community to Bring Together Professionals in Data Science, Machine Learning and AI

Dataiku, one of the world’s leading Enterprise AI and machine learning platforms, announced the launch of the Dataiku Community, a collaborative resource for Dataiku users and those working to democratize data science. Created as the go-to place for all data professionals, the Dataiku Community centralizes resources and encourages members to engage on broad data science topics as well as to expand their knowledge and skillsets (both within and outside of Dataiku).

Miva, Inc. Partners with Sendlane to Help Online Sellers Drive Revenue with Email Marketing Automation

Miva, Inc., ecommerce software and service provider for mid-size and enterprise merchants for 21 years, and Sendlane, behavior-based email marketing automation for eCommerce stores, announced that they have partnered to integrate Sendlane’s email marketing automation into the Miva ecommerce platform.

Enea Launches Cloud-Native 4G/5G Unified Data Manager

Enea launched the Enea Unified Data Manager, a hardware-agnostic, cloud-native network function for 4G and 5G data management. The software performs the 3GPP functions of Unified Data Management (UDM) in 5G networks and interoperates with any Home Subscriber Server (HSS) in 4G. The solution is a critical component in multi-vendor and multi-generation network architectures.

Quintesse Launches Advanced Contextual Intelligence Platform to Meet Market Demand For Pro-Privacy Targeting Solutions

With 13 patents from 20 years of contextual technology development, Quintesse has launched as an advanced contextual intelligence platform to meet the accelerating market demand for pro-privacy targeting solutions. As a new business from Vibrant Media, Quintesse provides brands and agencies complete transparency into the contextual suitability and safety of their campaigns and customized targeting tools to optimize and scale without the need for third-party data. For publishers, Quintesse helps increase monetization opportunities by exposing high-value, cookie-free media inventory.

Raydiant’s New Consumer Behavior Report Highlights the Importance of Retailers Creating In-Store Experiences

Digital signage and in-store experience solutions provider Raydiant has released the findings from their State of Consumer Behavior Report 2020. The report surveyed 1,000 US consumers on Jan. 19, 2020 with a goal of better understanding the evolving habits, preferences, and behaviors of consumers shopping both online and offline.

Mobify and Amplience Launch Integration for API-led Headless Commerce

Mobify and Amplience have launched an API integration that allows clients to easily integrate Mobify’s agile front-end platform and Amplience’s cloud-based Dynamic Content. Digital businesses looking to embrace headless commerce can connect the two systems to work optimally with a streamlined agile workflow across the content and front-end code.

xiQ Receives the Highest Customer Satisfaction Ratings for Account-Based Marketing

xiQ, the leading AI-powered Account-Based Marketing (ABM) and Sales platform, has been recognized as the 2020 ABM High Performer by G2, the leading business solutions review site. xiQ’s AI-powered platform is catalyzing the B2B Sales Intelligence and Account-Based Marketing landscape.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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