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Daily MarTech Roundup: Latest News, Insights, Funding and Updates

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Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Salesforce, New Breed, Google Maps, SmartEquip, and Facebook.

Salesforce Acquires Evergage, Will Use Personalization to Enhance Customer Data and Deliver More Relevant Experiences

Salesforce acquired Evergage, the leading software platform for real-time 1:1 personalization, to accelerate the company’s efforts to offer enhanced personalization solutions to its thousands of customers. This acquisition comes on the heels of Evergage being named a Leader in The Forrester WaveTM: Digital Intelligence Platforms, Q4 2019.

New Breed Named Elite Solutions Partner by HubSpot

New Breed became a member of the newly-announced Elite tier of HubSpot’s Solutions Partner Program. New Breed is one of only six partners to achieve this program level. The new invite-only Elite tier is for partners who are true extensions of the HubSpot team. To reach this level, Partners must have proven their mastery of maximizing the value customers gain from the HubSpot platform.

Time to Add Google Maps to Your MarTech Arsenal!

Google Maps is now available in a totally new avatar. Rebranding has come to Google Maps after 15 years of almost flawless global operations, creating billions of unique experiences and marketing opportunities for its users.

SmartEquip Unveils Their Custom e-Commerce Solution Paving The Way for Digitalization in the Construction Industry

SmartEquip, Inc., a leading provider of software used to support equipment life cycle management, announced today the launch of their newest solution: SmartEquip e-Commerce. This solution offers manufacturers and authorized distributors one easy-to-use platform for their customers to access content and complete transactions to minimize cost of ownership.

Facebook Apps Created 3 Million Jobs; Generated $227Bn Revenue for European Brands in 2019

In its latest report, Facebook has found out the impact of social media marketing and advertising apps on business outcomes. In the EU, Facebook apps helped organizations earn USD 228 billion in sales last year. In addition to sales, the app-driven economy also generated more than 3 million jobs in the marketing technology industry.

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