MarTech Interview with Uzair Dada, CEO, atEvent
"Companies are looking to make events a part of their digital integrated marketing strategy to accelerate their sales velocity, track …
MarTech Interview with Lewis Gersh, CEO, PebblePost
"The efficiency of email marketing is great, but because many campaigns can come off as “spammy” to shoppers, its efficacy …
MarTech Interview with Yash Madhusudhan, CEO and Co-Founder, Fyle
"Organizations large and small can start by first being data oriented before anything. How the company consumes the data it …
MarTech Interview with Oscar Carlsson, Chief Innovation Officer, Cint
"By measuring the conversion rates from advertising to e-commerce sites we will get a more holistic view of the customers …
MarTech Interview with Damon Henry, Founder and CEO, KORTX
"The challenge for advertisers is that the audience data they’re collecting is siloed within a given campaign channel. What they …
Winning in the Era of Deep Contextual Personalization: It’s All About Human-Machine Collaboration
Chatbots, virtual assistants and other Artificial Intelligence (AI)-powered marketing technologies are rapidly becoming commonplace. Yet, many CMOs are discovering the limitations of these technologies for …
Verblio Acquires Automagical Launches New Service to Affordably and Easily Add Video to Any Post or Story
A.I. Makes Videos Affordable; Human Experts Make Them Actually Good Verblio, which helps companies power marketing and SEO with relevant, …
Welcome to the Eventbrite App Marketplace and Our New Partners: Constant Contact, Gift Up!, Lennd, and Prism
We’re unveiling the Eventbrite App Marketplace, the next iteration of what we formerly called Eventbrite Spectrum. With a brand new …
MarTech Interview with Michael Lagoni, CEO and Founder, Stackline
"Today’s competitive analytics can provide connected data across advertising and sales channels and give brands insight into their competitors’ omnichannel …
Getting Started With Video Content Marketing
You hear it everywhere, that you should be using video marketing in your business. But what is it and where …
MarTech Interview with Ryan MacInnis, Director of Marketing, Notarize
"If you take the process of getting thousands of documents signed and notarized and bring that exclusively online, managed from …
William Mills Agency Wins HubSpot Impact Award
Recognized for Effective Content Marketing Plan, Increases Qualified Leads for Client William Mills Agency, the largest independent public relations and …
Marketing Technology Primer: What is Email Marketing Automation?
This Marketing Technology Primer on Email Marketing Automation Delves into the Definition, Application, and Scope of Adoption in the Modern …
MarTech Interview with Tyson Quick, Founder and CEO, Instapage
"If you’re not paying attention to AI, it is going to render you and your business obsolete in 5 years." …
New JotForm and HubSpot Integration Sends Form Data to CRM
JotForm, the popular online form builder, announced a new integration with HubSpot that automatically sends form responses into one of …
Botkeeper Becomes A HubSpot Connect Beta Integrator
Botkeeper announced that it has joined HubSpot as a Connect Beta Integrator. HubSpot, a leading growth platform, works with Connect integrators …
Bracken Marketing Awarded Gold Tier HubSpot Partner Status
Bracken Marketing announced that they have been awarded Gold Status in the HubSpot Agency Partners ecosystem, reserved for high-performing agency partners. …
HubSpot Selected as a Launch Partner for AWS Partner Network (APN) Marketing Automation
HubSpot, a leading growth platform, announced that it has achieved Amazon Web Services (AWS) Digital Customer Experience Competency status for …
TechBytes with Iban Borras Serret, CTO, Sales Layer
Tell us a little bit about your role at SalesLayer. My role at Sales Layer is taking care of the …
Formstack Announces Plans for Unified Platform as a Result of Strategic Acquisitions
Leader in Data Capture Aims to Improve Workplace Productivity Formstack, a software-as-a-service (SaaS) company with a mission to transform the …