Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from TapClicks, ActiveCampaign, Adwerx, Experian, and Internet of Things Consortium.

TapClicks Raises $10 Million to Advance Predictive Analytics and Attribution In Marketing Operations Platform

TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow, and orders management, announced it has raised $10 million in equity funding from Boathouse Capital, a private equity firm with over $350 million under management. TapClicks will utilize the funding for acquisitions and growth, as well as integrating predictive analytics and modeling capabilities and advanced attribution solutions using intelligence gathered from marketing campaign data into its extensive suite of automated omnichannel operations and intelligence solutions.

ActiveCampaign Announces Integration on Salesforce AppExchange

ActiveCampaign, the Customer Experience Automation company, today announced it has launched an integration on Salesforce AppExchange, empowering businesses to connect with their customers, partners, and employees in new ways. By connecting ActiveCampaign and Salesforce, businesses can align and automate marketing and sales teams while improving customer experiences at scale.

Ansley Atlanta Real Estate Begins Custom Ad Campaign With Adwerx Enterprise

Luxury real estate brokerage firm Ansley Atlanta Real Estate has partnered with Adwerx to promote their property listings using integrated marketing automation. The Adwerx Enterprise Automated Listing Advertising Program creates personalized ads directly from the firm’s listing feed.

Experian A/NZ Acquires Australian Fintech Look Who’s Charging to Bolster Open Data Offering

Experian Australia & New Zealand announces its acquisition of Look Who’s Charging, the Australian fintech startup which has solved the everyday frustrating problem of unrecognized bank transactions by providing instant clarification on the merchant behind a transaction. Look Who’s Charging is integrated with a number of Australian banks, with their data available to millions of Australians directly within existing digital banking applications.

The Internet of Things Consortium (IoTC) is Launching a Connected Home Virtual Conference Series in August

The Internet of Things Consortium (IoTC) is launching its second four-part, live Virtual Conference Series on the topic of the Connected Home. Industry experts will facilitate webinars with the goal of educating industry leaders, consumers and IoT enthusiasts on security and health elements of smart home technology.

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