Acquisition Creates Multi-Vertical Comprehensive Digital Marketing Solutions Company

fusionZONE, a leading provider of high-converting digital marketing solutions to automotive and powersports dealerships across the nation, announces the acquisition of Lead Revenue, a digital marketing solutions provider in the construction, finance, professional, and home services industries. Construction industry veteran and Chief Executive Officer of The Pavement Group, Brian Hess, will also be joining the Board of Directors of the combined entity as a result of the acquisition.

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“Lead Revenue’s digital sales expertise, coupled with its exceptional knowledge of social media marketing, PPC advertising, and search engine optimization, makes it an ideal partner for us.”

— Ed Barton

fusionZONE will leverage Lead Revenue’s technological know-how, unparalleled digital playbook, and cutting-edge marketing strategies to help its dealer partners reduce their price per click, become more visible on Google, and grow organically.

“Our team could not be happier about this deal,” said Lead Revenue CEO and Founder, Brett Sutherlin – who will remain with Lead Revenue as its CEO and serve as Chief Digital Strategist for the combined entity. “We believe by joining forces with fusionZONE, we can create a digital marketing offering that is unsurpassed by anyone else in the industry. Our clients will receive unparalleled support, tried and true technology, and a new suite of products to enhance their businesses.”

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“Lead Revenue’s digital sales expertise, coupled with its exceptional knowledge of social media marketing, PPC advertising, and search engine optimization, makes it an ideal partner for us,” said Ed Barton, CEO of fusionZONE. “We are incredibly excited about the opportunities this acquisition will provide for our clients and are thrilled to have Brett and Brian as part of the leadership team.”

The acquisition also combines Sutherlin’s 25 years in the automotive industry, including 15 in automotive digital marketing, with Barton’s nearly 30 years of operational, financial and technology leadership, including nearly 10 years in construction and home services.

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