This Acquisition Will Optimize Creator Monetization and Enable International Expansion

SuperOrdinary, the leading global growth partner for today’s lifestyle brands, is announcing that it has acquired Fanfix, a creator economy startup that provides access to exclusive content from leading Gen Z creators, co-founded by Harry Gestetner, Simon Pompan and social media star Cameron Dallas.

The acquisition will combine the capabilities of SuperOrdinary and Fanfix by connecting creators with the world’s leading consumer brands. Creators will be able to seamlessly forge and monetize brand partnerships while brands will gain immediate access to millions of consumers and valuable consumer and creator insights. The collaboration will also lay the groundwork for the development of more creator-led brands and allow Fanfix to expand internationally, with SuperOrdinary’s access to content creators and brands in global markets.

“We are thrilled to team up with Fanfix and build a multi-brand platform that will streamline relationships between content creators and brands”, says Julian Reis, Founder and CEO of SuperOrdinary. “We believe that access to the global creator economy is vital to a brand’s growth in today’s marketplace and are excited to form a mutually beneficial partnership with the fastest-growing monetization platform for Gen Z creators.”

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“We are thrilled to team up with Fanfix and build a multi-brand platform that will streamline relationships between content creators and brands”

SuperOrdinary, best known for facilitating international expansion and omnichannel distribution for lifestyle brands, is rapidly expanding its brand building services to be more inclusive of the booming $100 billion creator economy. Mirroring the massive success experienced in the China marketplace, SuperOrdinary is prepared to bring its deep-rooted KOL (key opinion leaders) marketing capabilities stateside through this proprietary new medium. SuperOrdinary has worked with over 70,000 creators since the company launched in 2018. In 2022, the company experienced massive growth with global expansion into the US and Southeast Asia. The company grew in 2021 from 23 brands in China to over 140 brands globally while its employee base increased from 180 to over 600 employees. Brands in the company’s portfolio include renowned lifestyle brands such as the ordinary, Farmacy, Joanna Vargas, OLAPLEX, Sunnies Face and more.

“The key to Fanfix’s success has been consistently putting creators first. The partnership with SuperOrdinary is extremely exciting as it will allow us to bring a new angle of monetization to our creators and massively accelerate the success of both the creators and the brands.” says Fanfix co-founder Harry Gestetner. “This partnership will bring Fanfix to the forefront of the creator economy and provide significant international expansion for the platform.”

Fanfix launched in August 2021 and has quickly become the leading direct monetization platform for Gen Z creators with 800 creators and 140,000 fan users. Notable content creators who utilize Fanfix include Anna Shumate, Jumpers Jump, Cameron Dallas and Madi Monroe. Through Fanfix, many of these creators have earned six figures and are on track to reach seven by the end of the year. Following this partnership, the company has plans to expand its features to include social commerce, live streaming, Web3 tools, and more.

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