Next Generation Composable Leaders Mercaux and Fluent Commerce Announce Partnership to Deliver Frictionless Omnichannel Fulfilment


  • The partnership will see Fluent Commerce’s Headless OMS and Mercaux’s Next Generation Composable In-Store Platform combine to turn “fulfilment into an experience” by facilitating a frictionless omnichannel fulfilment & checkout experience for customers

  • In-Store customers will now be able to build, checkout and fulfil mixed “Universal Baskets” of items from that store, other stores and online, in one single transaction

  • Fluent Commerce and Mercaux are both members of the MACH Alliance, an independent organisation on a mission to future proof enterprise technology and to propel current and future digital experiences with open and connected enterprise tech.

Mercaux, The Next Generation In-Store Experience, Universal Basket & Checkout Platform, today announced a partnership with Fluent Commerce, the leading provider of a distributed Order Management Solution. The partnership is set to open up big opportunities for retailers looking to leverage their stock, both online and in-store, to provide customers with easy access to the endless aisle, company-wide inventory and flexible fulfilment options for a frictionless omnichannel shopping experience.

Fluent Order Management architecture provides retailers with the tools to connect their technology systems, sync inventory in near real-time, and update fulfilment logic. As a result of the seamless integration with Fluent Order Management, Mercaux is able to surface near real-time omnichannel inventory and offer flexible fulfilment options to store associates and customers in-store using their assisted selling and self-service digital experience solutions.

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As fellow members of the MACH Alliance, both companies seek to provide solutions that champion flexibility, speed and agility. Mercaux and Fluent Commerce composable architectures ensure that it is quick and easy for retailers to switch on these enhanced functionalities within Mercaux’s In-Store Solutions. The partnership is set to bring much-needed fluidity to customer’s multi-touch omnichannel journeys through the creation and transaction of mixed baskets.

Speaking of the partnership, Chad Hooker, VP Global Channel & Alliances, commented, “As companies that are underpinned by MACH principles, we share the same philosophy and want to deliver solutions in the same manner. We look forward to being able to extend our offering further into the in-store space by placing our incredible insights and logic into the hands of Sales Associates and Customers through Mercaux’s Next Generation In-Store Platform.”

Olga Kotsur, Co-Founder and CEO of Mercaux shared her thoughts: “We recognise Fluent Commerce as a fellow leader in the composable retail technology space, and through this partnership we will be transforming fulfilment into a positive customer experience by incorporating their best-of-breed OMS features with our own assisted selling, clienteling and checkout capabilities.”

Kotsur concluded, “Fluent Order Management encompasses the very best of a traditional OMS, but with the innate flexibility of a MACH-based, SaaS offering. Retailers and shoppers will finally be able to enjoy the benefits of Next Generation Checkout with the inclusion of mixed omnichannel baskets and flexible fulfilment, right the way through to an enhanced post-purchase experience with the introduction of smart returns.”

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