As enterprises concentrate on virtual B2B events to drive their sales pipeline due to canceled face-to-face events caused by the pandemic, Jifflenow’s cloud-based solution fills a critical need by automating the scheduling of complex, multi-person virtual customer meetings

When COVID-19 hit the US and Europe in February, the bottom fell out of the trade show industry. Almost immediately, thousands of enterprises whose sales pipelines relied heavily on multi-day industry and corporate events for in-person customer engagements were scrambling to minimize revenue impact. Many of them turned to Jifflenow to transition to virtual customer meetings as an integral part of their virtual events and digital marketing campaigns.

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In the past two months, a fast-growing number of enterprises have pivoted from in-person events to launch over 100 virtual corporate and user conferences, each leveraging Jifflenow’s automation capabilities to schedule, manage and analyze the high-impact customer engagements that are a crucial element of every B2B sales process.

NetApp, a leading cloud data services company, used Jifflenow to convert a number of its events to digital. For example, in April they consolidated the European events into a single virtual event and leveraged Jifflenow to schedule all customer engagements in Paris time. This allowed the marketing and sales teams to transition previously planned crucial customer meetings in multiple cities into one digital event, and enabled product experts to join from many remote locations and time zones.

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“Jifflenow swiftly transitioned us to a virtual meeting format so we could host customer meetings at digital events across multiple time zones,” said Anita Seth, Global VIP Program Marketing Manager for NetApp. “With this new virtual format, we are meeting with people we weren’t able to meet with before. And, because our prospects can bring their colleagues, we’re now connecting with new customers who weren’t previously on our radar.”

“We launched our Jifflenow Virtual Meetings capability in response to the cancellation of hundreds of conferences and other in-person events around the world,” said Hari Shetty, CEO of Jifflenow. “We’re already seeing a majority of enterprises expand their use of Jifflenow to include webinars, virtual field events, and other marketing campaigns because they can quickly schedule follow-up expert and executive meetings and demos with prospects who are interested to learn more about their products and services.”

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Jifflenow automates live and virtual B2B meetings that drive sales Business to business in-person and virtual meetings with customers, partners, and prospects result in sales growth and stronger partnerships — and advance the revenue pipeline. Most enterprises strive to have hundreds or even thousands of customer meetings from all events every year, representing a gigantic scheduling challenge for any customer events team. Jifflenow’s Virtual Meetings capability seamlessly integrates all the necessary information about the customer, the opportunity, the purpose of the meeting, along with all the necessary meeting information such as date, time, and conferencing details.

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