Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights
Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Salesforce (CRM), Walmart (E-commerce), Automation Anywhere (Automation), Zib Digital (Digital Marketing), and IZEA (Influencer Marketing).
Salesforce, the global leader in CRM, today announced Government Cloud Plus, a dedicated instance of Salesforce’s industry-leading multi-tenant cloud infrastructure specifically isolated for U.S. federal, state, and local government customers, U.S. government contractors, and federally funded research and development centers. Government Cloud Plus has achieved a FedRAMP Provisional Authority to Operate (P-ATO) at the High Security Impact Level, giving customers a compliant and secure environment to deploy Salesforce’s industry-leading Customer 360 CRM platform and industry solutions.
Zib Digital, a leading digital marketing agency in Melbourne, announced a major rebranding to reflect the company’s evolution into an all-encompassing, strategic digital marketing business. The considerable rebranding is designed to mirror the vast development and growth of the business in recent years. Last year, the agency realised it was time to leverage its unique architecture in the digital marketing space and focus strictly on its ability to support businesses online. This year, they’ve rebranded from Zib Media to solidify their stance, offering, and direction in the digital marketing industry.
IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, today announced the launch of BrandGraph® Proximity Identifiers. The new technology marks another leap forward for the BrandGraph platform, further enhancing its ability to help marketers identify, compare and contrast momentum across brands, topics, and concepts in social media. Powered by IZEA’s proprietary content classification engine, Proximity Identifiers enable BrandGraph to disambiguate content that contains mentions of brands’ trade names.
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