Paragone.ai empowers modern marketers to reinvent the way they engage with audiences through paid social media

MakeMeReach, a Perion company that provides an advanced, multi-channel social advertising management platform, unveils its new brand identity, Paragone.ai, along with its Actionable Performance Monitor (APM). The company empowers every modern marketer to constantly reimagine the way they engage audiences through social advertising.

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As consumer habits continue to shift indoors and online, social media is becoming a core component of digital marketing. Advertisers are expected to spend more than $138 billion by 2025 on social advertising alone. With this trend, companies must take control of the way they engage audiences through social advertising channels, avoid wasting media budgets on ineffective attempts to meet performance goals, and ultimately stay ahead of the competition.

Paragone.ai’s APM enables clients to keep track of a wide range of siloed social advertising data accurately and holistically, and take action in real time. Marketers no longer need to painfully juggle the myriad of networks, ad accounts, and attribution tools to accomplish their tasks. With APM, customers can access and control their social advertising data across all networks, agencies, and teams from one easy-to-use UI. The platform also lets brands predict whether an advertisement will hit its targets and offers tactics through which users can improve performance. Paragone.ai takes over the repetitive and mundane tasks, allowing users to focus on the creative marketing work needed to engage audiences smartly.

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“We chose the name Paragone, which refers to a debate during the Italian Renaissance on the merits of different art forms, as inspiration for the many issues we deal with, including how technology and art complement each other,” said Shai Alfandary, General Manager of paragone.ai.

Paragone.ai early adopters include leading brands and agencies, such as Havas Media, Universal Music, Sony Music, Retrofete, Balmain, Undertone, and more.

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