Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Salsify, Popwallet & SurveyMonkey (Customer Experience Management), Comscore (TV Advertising), to MatchCraft (Native & Programmatic Advertising).
Salsify Launches Significant Enhancements to GDSN Data Pool to Unite Online and In-Store Commerce Experiences
Salsify, the commerce experience platform that helps brands win on the digital shelf, launched significant enhancements to its Global Data Synchronization Network (GDSN) data pool. The updates will help further ensure compelling and consistent commerce experiences across online and offline channels while also integrating GDSN into other key commerce and digital processes. The GDSN is the world’s largest product data network. GDSN makes it possible for any company, in any market, to share high-quality product information seamlessly. Historically, GDSN was used only to support supply chain master data. However, in today’s world of ecommerce, GDSN data is just as often presented directly to consumers online and therefore needs to be treated as information that can help facilitate more effective commerce experiences for brands.
Popwallet, a mobile wallet customer experience management platform, announced its participation as a pilot partner in the launch of universal digital coupons with The Coupon Bureau (TCB), a non-profit data exchange connecting stakeholders to the new Universal Digital Coupon standard. Popwallet is the first to deploy a universal mobile wallet coupon in a live retail environment. The Popwallet and TCB collaboration will empower thousands of CPG brands and retailers to transform paper manufacturer coupons into a secure, contactless, and environmentally friendly mobile alternative using mobile wallets Apple Wallet and Google Pay.
SurveyMonkey, a leader in agile software solutions for customer experience, market research, and survey feedback, announced the general availability of a new integration connecting GetFeedback, SurveyMonkey’s multi-channel agile CX platform, with Salesforce Commerce Cloud, available here. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social, and in-store. GetFeedback is a powerful, agile, and easy to use CX solution that companies like Crocs, Deckers, Hibbett, Puma, and YETI use to easily capture feedback across all channels, analyze it for trends, and act on it quickly to improve the customer experience.
Comscore Announces Agreement with “Game Time with Boomer Esiason” Producer for Local Television Measurement
Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide JOY-CPW, Inc., the producer of “Game Time with Boomer Esiason” with Comscore’s industry-leading local TV measurement currency across all 210 Comscore Television Markets. With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets. Comscore is also a leader in instrumenting change in television measurement by enabling the adoption of advanced audiences and the move to impressions, which allow the industry to go beyond age and gender to evaluate based on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both local and national levels to effectively find and reach their ideal audiences to maximize their revenues.
MatchCraft, the leading platform for selling and managing digital marketing campaigns at scale, recently introduced its latest integration: Yelp Ads. By partnering with Yelp Inc., the company that connects people with great local businesses, we’re able to bring this new offering to clients to serve as an additional traffic source for local business advertisers to reach customers. The integration of Yelp Ads into the AdVantageTM platform enables reseller and agency partners to offer their advertisers expanded access to new inventory and an extensive audience with high purchase intent. A single point of entry for provisioning and managing Yelp campaigns alongside paid search, social and display campaigns offers efficiency of scale.
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