David Schwarzbach Named CFO Yelp Inc., the company that connects people with great local businesses, announced the appointments of David Schwarzbach as Chief Financial Officer, effective February 14, and Christine Barone, CEO of True Food Kitchen, to Yelp’s Board of Directors, effective March 1. “David brings a strong track record of driving results and accelerating growth, and we are thrilled to welcome him to our team,” said Jeremy Stoppelman, Co-Founder and Chief Executive Officer of Yelp. “David played a key role in…

Store Visits and Showcase Ads with new video format enable businesses to reach Yelp’s engaged audience, drive leads and better understand consumer behavior and geographic trends Yelp Inc., the company that connects people with great local businesses, announced the official release of two new products that help businesses with multiple locations better reach and understand consumers at every phase of the purchase cycle. Yelp introduced Yelp Store Visits (YSV) to measure how online activity on Yelp drives physical store foot…

The preferred digital partner of franchises and multi-unit brands launches new business partnerships and advertising channels in proprietary local marketing platform Location3, the preferred digital partner of the world's leading franchisors and multi-unit brands, has launched a new partnership with Yelp in addition to rolling out brand new advertising options for customers on its proprietary LOCALACT marketing platform. In being recognized as an official Yelp Advertising Partner, the digital agency followed up the recent…

Amidst slight national growth, Yelp’s Third-Quarter Economic Average finds California’s local economies declining Yelp Inc., the company that connects people with great local businesses, released third quarter data for the Yelp Economic Average (YEA), a benchmark of local economic strength in the U.S. The report finds slow national growth, up by only .07% in the third quarter, as several of California’s local economies continued long-term declines, led by San Jose and San Francisco. YEA is calculated from the fourth…

Landmark study first to combine transaction and online review data from more than 200,000 U.S. small businesses in one comprehensive analysis Womply, a marketing and CRM software provider for small- and medium-sized businesses (SMBs), published its Impact of Online Reviews on Small Business Revenue study, the first comprehensive look at the correlations between online review patterns and sales revenue at American small businesses. Among the major findings, the study revealed low ratings on Google are more damaging to…

Restaurant partners see return customers, more accurate wait times, and increased revenue Yelp Inc., the company that connects people with great local businesses, announced continued growth and momentum in its restaurant services offerings, with Yelp’s reservation and waitlist software reaching a new system total high by handling nearly 4.5 million diners during Mother’s Day weekend. The number of diners booking directly through the Yelp app nearly tripled year over year from Mother’s Day 2018. The number of diners seated…

Yext Becomes an Official Yelp Knowledge Partner, Deepening Long-Standing Relationship to Help Businesses Manage the Facts About Them on Yelp Yext, Inc, the leader in Digital Knowledge Management, announced an expanded relationship with Yelp to give businesses greater control over their digital knowledge online. As an official Yelp Knowledge Partner, Yext can now offer businesses of all sizes and channels the ability to monitor Yelp reviews and leverage data-driven insights. Additionally, businesses of all sizes can now…

In today’s world, it’s almost impossible to imagine buying anything without checking at least a few reviews on Yelp, TripAdvisor, or Amazon, right? As shoppers, we have come to trust on user reviews as the most reliable and influential source of information when considering a purchase. In that regard, we’ve finally caught up with Brands. Brands don’t look to promotional materials when evaluating the market, they check with the actual consumers. Qualitative and quantitative interviews, CRM records and the very same user…

Loop Insights Inc. a provider of contactless solutions and artificial intelligence (“AI”) to drive real-time insights, enhanced customer engagement and automated venue tracing to the brick and mortar space is pleased to announce the January 2021 launch of UKLIPZ, the first-ever platform that enables consumers to create verified reviews using mobile video that can also be used, purchased or analyzed by brands and retailers to drive further engagement and sales. UKLIPZ was acquired by Loop on September 16th, 2019. Loop…

MomentFeed, the leading provider of Proximity Search Optimization, announced the release of four fully-integrated platform enhancements that enable multi-location marketers to improve brand performance and win the proximity “near me” search battle. MomentFeed’s best-in-class Customer Sentiment Analysis solution analyzes and classifies everything being said about a brand on the most popular review platforms including Google, Facebook, Yelp, and Tripadvisor. Powered by a Neuro-Linguistic Programming (NLP) model that was built…

ApproveMe.com offers $2,500 scholarship towards education for the next generation of entrepreneurs ApproveMe.com is launching a $2,500 scholarship offering for students pursuing higher education in the United States with a focus on inspiring and aiding the next generation of entrepreneurs. With the coronavirus pandemic decimating small businesses, ApproveMe.com wants to be part of the solution. Marketing Technology News: Study: Customer-Centric Leadership Is The New Growth Indicator According to business listing…

Bar Louie, Cinnaholic, Mountain Mike’s Pizza, Shari’s, and Veggie Grill are some of the latest tapping SOCi as their singular partner for managing and optimizing their localized presence SOCi, the leading all-in-one platform for next-level multi-location marketers, announced that it has been named the localized marketing platform of record for several restaurant brands. Bar Louie – The Original Gastrobar, Cinnaholic, Mountain Mike’s Pizza, Shari’s, and Veggie Grill will now leverage SOCi to unify their presence across…

Digital signage and experience platform Raydiant announced the launch of a new initiative that petitions small business review platforms to stop allowing users to leave negative reviews for issues caused by third-party delivery providers. The COVID-19 pandemic forced companies of all sizes to adapt their operations to stay in business. Arguably, one of the businesses most affected by the pandemic were restaurants that were forced to close their in-location dining and shift to options such as delivery and curbside pickup.…

As customer reviews become a major influencer on a business' success, Widewail, the leading reputation management, and social media engagement platform announced an expansion of its product suite with the launch of 'Invite', a proactive SMS-driven review generation tool. Widewail's Invite gives businesses another lever to pull to automatically and continually generate content via SMS and deliver a timely review response strategy that keeps customers engaged, satisfied, and loyal. Whether the business is a standalone…

New app brings NetBlaze’s low-cost, one-stop-shop digital marketing services to a simple platform as small businesses look to recover from the impact of COVID-19 NetBlaze, a Chicago-based digital marketing solutions company for small businesses nationwide, announces the launch of its new app for desktop and mobile that simplifies marketing management to help businesses reach new customers. The company offers affordable services to manage a variety of key marketing efforts, including social media management, customer…

Zero-trust sender identity company now has more DMARC clients under management, more clients at enforcement, and is the fastest-growing DMARC vendor as validated by DNS Valimail, the leading provider of zero-trust, identity-based anti-phishing solutions, announced that as of June 1 it now manages DMARC for more organizations — with more domains at enforcement — than any other vendor worldwide. Valimail now accounts for 19% of the world's DMARC records that are managed by a service provider, making it the top DMARC…

Chatmeter, the leader in local search marketing and reputation management, today announced the launch of its new mobile app. The app brings key features from the Chatmeter LocationHQ reputation management and local SEO platform to mobile devices – providing marketers with the necessary tools to optimize local brand reputation from anywhere. Marketing Technology News: Parks Associates Announces CONNECTIONS Community, a Virtual Networking and Conference Experience For the first time in the digital marketing industry,…

SocialSurvey, a leading provider of experience management software, announced that they have designed a program to help small businesses dominate their local market. This program includes: Reviews management,  business listings management to over 100 online directories/search engines, apps and websites, and reviews collection and distribution to Google, Facebook, Twitter, Linkedin, Zillow, LendingTree, Yelp, and many other sites. Marketing Technology News: Parks Associates Announces CONNECTIONS Community, a Virtual…

Even though the media buying space is peaking despite the pandemic, many industries are left behind. Steven Ridzyowski, Founder of Ecommerce Marketing Agency, shares a few key strategy points to deploy to remain relevant during an economic downturn Steven Ridzyowski, Founder of Ecommerce Marketing Agency (EMA), is reporting that from a media perspective, present-day numbers commensurate to that of Q4 at the peak of the holiday season when shopping is at its highest. Ridzyowski is attributing this shopping frenzy to the…

In our constantly changing world, it’s mandatory Search Engine Marketing (SEM) pros stay up-to-date on the latest paid search trends and tools. But even the most accomplished professionals might be missing expertise that’s crucial to landing that next job or bringing success to an online campaign: call tracking.  Call tracking is a necessity for all Search Engine Marketing Managers, PPC professionals and others in the Digital Marketing industry. Call tracking provides the ability to better measure each conversion point in…