Browsing Tag

Yelp

Yext and Olo Integration Serves Up Verified Menus to Boost Restaurant Discoverability in Search

Restaurants can now publish their menu data from Olo across Yext's extensive network of publishers with a single click Yext, Inc., the Search Experience Cloud company, and Olo, the leading digital food ordering platform for the restaurant industry, announced an integration allowing restaurants to sync verified menu content into the Yext platform and distribute it across more than 150 digital services, including Google, Facebook, Yelp, and TripAdvisor. Marketing Technology News: Adobe Equips Businesses with Free Online…

AdTech Roundup: Top Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Tapad, CuriosityStream, Rakuten, Yelp, and AdQuick.com. Tapad Partners With Gimbal To Enhance Cross-Device Capabilities Within Gimbal’s Advertising Platform Tapad, a global leader in digital identity resolution, announced their partnership with Gimbal, a leader of location-powered marketing and advertising solutions. Gimbal now leverages Tapad’s global, privacy-safe digital…

Yelp Announces New CFO and Adds New Board Member

David Schwarzbach Named CFO Yelp Inc., the company that connects people with great local businesses, announced the appointments of David Schwarzbach as Chief Financial Officer, effective February 14, and Christine Barone, CEO of True Food Kitchen, to Yelp’s Board of Directors, effective March 1. “David brings a strong track record of driving results and accelerating growth, and we are thrilled to welcome him to our team,” said Jeremy Stoppelman, Co-Founder and Chief Executive Officer of Yelp. “David played a key role in…

Yelp’s New Products Help Measure Advertising Success and Consumer Behaviors and Underscore Its Commitment to National and Multi-Location…

Store Visits and Showcase Ads with new video format enable businesses to reach Yelp’s engaged audience, drive leads and better understand consumer behavior and geographic trends Yelp Inc., the company that connects people with great local businesses, announced the official release of two new products that help businesses with multiple locations better reach and understand consumers at every phase of the purchase cycle. Yelp introduced Yelp Store Visits (YSV) to measure how online activity on Yelp drives physical store foot…

Incorporating Human Touchpoints Alongside Technology to Improve Customer Service

There’s no doubt technology has streamlined how businesses interact with customers, leading to reduced labor costs and increased efficiency across the board. Unfortunately, implementing technology can be a double-edged sword. Rely on it too much, and a business risks losing any semblance of a personal touch with its customer base, resulting in minimal brand loyalty and high attrition rates. This, in turn, puts more pressure on Sales and Marketing to attract higher numbers of new customers and convert more leads. What’s a…

Yelp Economic Average Finds California’s Urban Centers are Declining

Amidst slight national growth, Yelp’s Third-Quarter Economic Average finds California’s local economies declining Yelp Inc., the company that connects people with great local businesses, released third quarter data for the Yelp Economic Average (YEA), a benchmark of local economic strength in the U.S. The report finds slow national growth, up by only .07% in the third quarter, as several of California’s local economies continued long-term declines, led by San Jose and San Francisco. YEA is calculated from the fourth…

The 5 Tech Companies to Watch in 2020

The US digital advertising industry has officially crossed the $100-billion mark, making it bigger than TV, radio and print media advertising. As this growth continues, a remarkable transformation is taking place within the industry, with the massive Google-Facebook advertising duopoly facing an existential challenge. Mentioned in today's commentary includes: Amazon.com, Inc. Verizon Communications Inc., Yelp Inc., Snap Inc., Alibaba Group Holding Limited. eMarketer is forecasting that the industry will top $170B by 2021.…

Yelp Helped Seat 4.5 Million Diners Mother’s Day Weekend, Building on the Momentum of Yelp Reservations and Waitlist

Restaurant partners see return customers, more accurate wait times, and increased revenue Yelp Inc., the company that connects people with great local businesses, announced continued growth and momentum in its restaurant services offerings, with Yelp’s reservation and waitlist software reaching a new system total high by handling nearly 4.5 million diners during Mother’s Day weekend. The number of diners booking directly through the Yelp app nearly tripled year over year from Mother’s Day 2018. The number of diners seated…

20 Hot Brands on the Social Media Monitoring RADAR – Part II

Martech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint ‘Social Media Monitoring is all about finding out the buzz about your brand. It’s a lot of data collation and extracting meaningful insights in order to decide the direction in which a business has to be driven. This process happens via Social Media Monitoring tools and is not restricted to Social Media only. It also involves crawling into every nook and corner of the internet that can host data.’ Social Media Monitoring…

20 Hot Brands on the Social Media Monitoring RADAR – Part I

MarTech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint Brands are getting keener to know what is being spoken about their products and services on the World Wide Web. We are talking about a global platform (the internet in entirety) and fragmented enterprise data scattered across multiple channels! Further, brands would ideally like this data to be collated to harbor rich insights and assess their brand’s value on a macro level. Impossible, right? Not anymore. Thanks to…

Yext and Yelp Expand Collaboration to Better Support Enterprise Businesses

Yext Becomes an Official Yelp Knowledge Partner, Deepening Long-Standing Relationship to Help Businesses Manage the Facts About Them on Yelp Yext, Inc, the leader in Digital Knowledge Management, announced an expanded relationship with Yelp to give businesses greater control over their digital knowledge online. As an official Yelp Knowledge Partner, Yext can now offer businesses of all sizes and channels the ability to monitor Yelp reviews and leverage data-driven insights. Additionally, businesses of all sizes can now…