Metadata.io Addresses the Messy Truth of Marketing Automation — Outlines Account-based Advertising Approach that Delivers on the Promise of ‘Automatic’

By PRNewswire On Mar 29, 2019

Lean and Happy Teams, Empowered Digital Agencies, “A/B Testing Is Dead,” and Predictable ROI Are Just a Few of the Joys of Moving from ‘Automation’ to ‘Automatic’

Metadata.io, a startup tackling the messy truth that marketing automation requires too much manual work, today introduces an automatic approach to Account-based Advertising through the use of AI-based technology. Founded to help B2B marketers build sales pipelines to support growth, Metadata connects to marketing and CRM platforms and operates Facebook, Instagram, LinkedIn and other Ad Channels automatically. Today it explains the benefits of these capabilities in a whitepaper that defines the next generation of self-learning and truly automatic marketing.

Metadata outlines its breakthrough approach in a paper available. In addition to defining its new approach to Account-based Advertising, Metadata announced growing capital and new product features. Find more details on the announcement

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“The limitations of today’s digital marketing automation and advertising are quite simple – if you don’t have large teams or hefty agency support the results typically disappoint,” said Gil Allouche, CEO for Metadata. “Early in my career as a software engineer, I realized the advantage of automating scripts, hacks and webhooks to make demand generation automatic and effective—that led me to found Metadata. Today we are pleased to share how our company has blazed a new trail for Account-based Advertising by focusing AI technology on powering end-to-end ad execution to drive actual pipeline.”

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Metadata sees account-based marketing as the de facto standard for B2B marketing today. Its mission to make B2B Account-based Advertising completely automatic and value-driven has resulted in a growing and passionate customer base that is happy to share its success. For instance, Tipalti saw hundreds of net-new leads from target accounts and more than $1 million in pipeline in the first few months of working with Metadata.

Metadata’s approach to Account-based Advertising advances today’s automation platforms through ground-breaking capabilities, including multivariate experimentation, integrating into marketing automation/sales platforms, measuring pipeline, attribution and close-deal effectiveness, and optimizing current and future campaigns – automatically.

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