Outfunnel, the revenue marketing automation tool for SMBs, has raised a pre-seed round led by byFounders, Paua Ventures, with participation from Lemonade Stand, Omnisend and a group of angel investors, including Bolt co-founders Markus and Martin Villig, Matterport CMO Robin Daniels, entrepreneur and investor Sten Tamkivi and Pipedrive co-founder Ragnar Sass.

Outfunnel aims to close the gap between marketing and sales functions with a new category: Revenue Marketing Automation. It is an approach to sales & marketing that aligns the two around the goal of driving revenue, by creating a continuous feedback loop between sales data and marketing data. Co-founder and CEO Andrus Purde knows the need for it intimately well from 10+ years in B2B marketing, including 7 years as head of marketing of Pipedrive.

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“There are a gazillion tools, but SMBs still struggle to unite sales and marketing data and workflows, despite all the tech,” says Purde. “Outfunnel is a revenue marketing automation tool that deeply integrates with CRMs and offers features that help sales and marketing work together.”

Eric Lagier, Managing Partner at byFounders said “When investing, we carefully evaluate the founding team and consider how we can help them move forward. Andrus and his team’s prior experience enabled them to spot a gap in the market that they were uniquely positioned to fill. Leveraging their insight to connect sales and marketing in an affordable and simple way, Outfunnel is building a solid value offering for SMBs. We’re thrilled to be able to connect the team with luminaries such as Robin Daniels (CMO at Matterport, previously WeWork, SalesForce, LinkedIn executive), who can provide exceptional value to Outfunnel as they scale”.

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Robin Daniels said: “The need for sales and marketing integration in B2B is obvious. In fact, there are established tools that solve this for the enterprise market. But these tools are complicated to use, and most SMBs cannot afford them. Andrus and his team at Outfunnel are facilitating SMBs to run revenue marketing with an easy-to-use tool at a fraction of the price.”

Outfunnel’s secret sauce is deep integrations that sync key data between marketing and CRMs (currently HubSpot, Pipedrive, Copper). The functionality of Outfunnel is focused on revenue marketing automation: you can send automated emails to segments defined in your CRM, prioritize hottest opportunities with lead scoring and web tracking, and review how campaigns drive new deals and actual revenue with conversion reports.

Outfunnel currently has 400+ paying customers around the world, with the US and Canada being the biggest markets. Outfunnel is mostly used by small to medium-sized businesses where sales and marketing need to work together. For example, Caddle, a digital marketplace that rewards consumers for engaging with brands, uses Outfunnel to send and keep track of B2B outreach campaigns. Bolt Food, the food delivery arm of the mobility unicorn, uses Outfunnel to automate onboarding email campaigns to new restaurants.

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