Prisma Campaigns has recently joined Texas Trust Credit Union as a key marketing solution for its future.

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Prisma Campaigns, CUNA Strategic Services’ preferred solution for marketing automation, teamed up with Texas Trust Credit Union, the sixth-largest credit union in North Texas, to deliver a marketing automation and communication solution that could easily leverage Trellance M360, the credit union’s existing data solution. Clay Yearsley, Senior Vice President of Data Analytics, says, “Prisma improves how we onboard members and enables us to more precisely target our campaigns and messages to increase engagement and build a solid connection with members.”

Prisma’s adaptable technology will work alongside Texas Trust’s current digital platforms to better serve and communicate with its 120,000 members. Prisma continues its mission to future-proof credit unions with a solution that gets members on board and engaged with important financial services, ultimately increasing each organization’s digital footprint.

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