Key Executive Hires Showcase Continued Growth for Event Marketing Automation Platform

Splash, the world’s leading event marketing automation platform, announced two key expansions to its leadership team. Former SVP of Product at Rocketrip, Kevin O’Neill, will join the company as VP of Product; former VP of Technology and Engineering at SiteCompli, Vincent DiDonato, will join as VP of Engineering. O’Neill and DiDonato will work from the company’s New York City headquarters.

“The addition of both Kevin and Vinny to our leadership team showcases the rapid growth our company is undergoing. Being able to expand our product and engineering departments will dramatically drive our innovation within the event marketing tech space,” said Ben Hindman, CEO of Splash.

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Prior to joining Splash, O’Neill was SVP of Product at Rocketrip, where he played an integral role in leading the transition of the organization from its initial startup roots to servicing at scale for the Fortune 500. O’Neill brings more than 15 years of experience in enterprise B2B product development, having delivered successful solutions for some of the world’s largest retail, education and consumer brands.

DiDonato joins the Splash team with more than 20 years of IT/web application development experience. Most recently, he was VP of Technology and Engineering at SiteCompli, where he oversaw the direction and execution of SiteCompli’s technology and engineering vision, as well as managed onshore and offshore software engineering operations.

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With 100 percent year-over-year growth and a product that was recently named a leader in event marketing technology by G2 Crowd, Splash has a collaborative work environment that inspires creativity and innovation. Splash is headquartered in New York City, with additional offices in Philadelphia, Phoenix and Madrid, and is always looking for smart, passionate people to join its team. Benefits include competitive compensation packages, a generous sabbatical policy, and perks like dog-friendly offices, weekly happy hours, regular team-building offsites and more.

News of the executive hires comes on the heels of Splash’s study with Harvard Business Review Analytic Services (HBR-AS), which highlighted a new era for event marketers; one where high-performing companies are investing more in event technology and accurately tying event activity to actual revenues and profits. Titled, “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact,” the study surveyed more than 700 enterprise executives and shared impactful insights on their event strategies.

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