Square’s powerful, integrated marketing tool helps businesses engage new and existing customers as busy holiday sales season approaches

By popular demand, Canadian businesses using Square have a new and greatly improved way to engage with their customers. Square, the globally trusted software, payments and hardware solution for businesses of all types and sizes has launched Square Marketing in Canada, now available for businesses just in time for the holiday season.

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“The automated campaigns feature is amazing, and I particularly love that the messaging function is integrated right into the email. This way, any customer question or comment goes right to my dashboard, instead of sitting in my inbox”

Square Marketing helps businesses connect with both new and existing customers. The tool allows businesses to create, send and track email marketing campaigns, promotions, discounts and coupons in minutes and all in one place. From one-time email campaigns to personalised automation, Square Marketing expands customer reach and helps sellers gain key business insights with analytics. In the US, Square data revealed that in August 2021, 78 per cent of coupons and discounts sent through Square Marketing were redeemed within one week, up from 50 per cent in January.

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Some key features of Square Marketing include:

• Drive buyer engagement & ROI: Square Marketing – along with Square’s other customer capability tools like Loyalty, Gift Cards and Directory – enable businesses to grow their customer base, drive repeat visits, and increase buyer spend.
• Plan ahead, automate, and send: Businesses can schedule or immediately send emails to customers by leveraging Square Marketing’s automation capabilities, saving them time and effort.
• Measure campaign results: Real-time tracking is available in the Square Marketing Dashboard around active campaigns, open and click-through rates, as well as attributable sales for both in person and online purchases.

“After a challenging year and a half, we’re finally seeing a return to a new normal as we navigate new ways of doing business,” said Karisa Marra, Business Expert at Square Canada. “With the busy holiday shopping season upon us, now is the perfect time for businesses to plan their sales strategy and reconnect with customers in meaningful ways. We’re excited to bring Square Marketing to businesses in Canada to help them engage with the right customers at the right time.”

Luke Nieuwland, co-owner and manager of Whisky Run Golf Club in Port Colborne, Ontario, has recently integrated Square Marketing into his business and is thrilled with its ease of use, segmentation capabilities and data insights. Nieuwland feels it is the perfect complement to other Square solutions used by his business such as Square for Restaurants, Square for Retail, Square Online, Team Management, Square Appointments and Loyalty, enabling him to run the golf club more easily and efficiently, all from one place.

“The automated campaigns feature is amazing, and I particularly love that the messaging function is integrated right into the email. This way, any customer question or comment goes right to my dashboard, instead of sitting in my inbox,” said Nieuwland. “The Smart Groups function also makes it so easy to target specific customers for the right promotions and announcements, rather than blasting emails to my entire list. I use Square to run my entire business, from payments to bookings to my online store. Square Marketing is just one more way they’re helping me be successful.”

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