London-based consumer growth marketing technology firm, also labeled as a Consumer-to-Consumer (C2C) marketing technology platform, Attest has announced its latest funding round. The company is now richer by $15 million, which it intends to use to democratize the martech stack with consumer intelligence, Big Data analytics and Marketing automation tactics.

The company announced its funding in their blog. “Attest is delighted to announce a new $15 million dollar investment to deliver on our promise of democratizing consumer insights across all businesses that are hungry to be truly consumer-centric.”

The C2C martech company plans to grow its footprint in the US where it has made two key appointments recently. These are Marc Schraer, Senior Vice President North America, and Tamer Abouleinein, Account Executive.

Jeremy King, Founder and CEO of Attest said,

“Attest exists to make consumer research so simple and accessible, it’s open for anyone in any business to continuously use at a global scale. With many companies seeking clarity on events evolving in real-time, and working hard to adjust to remote working, quick access to reliable data is more important than ever. Attest is perfect for teams working remotely, as it’s designed to help conduct any research, all from your laptop, with built-in collaboration.”

Founded in 2015, Attest provides a quality engagement hub for a consistent audience experience, with automated quality control and data validation.

The latest funding round comes almost exactly a year after its $16 million Series A Funding round– a round which was led by the global VC investment firm, NEA.

According to Attest CEO Jeremy King, the latest $15 million funding during the COVID-19-induced lockdown shows the company’s determination to serve the customers with a platform that is fully capable of handling unique demands in engagement and experiences.

During the COVID-19 weeks, the C2C platform has seen 2.5x times more activity, as clients use Attest to rapidly gain answers to questions as they adjust their short and long term strategies in response to the current climate.

Jeremy added, “It’s wonderful to be able to help guide and enlighten clients at the times they need to adapt and evolve quickly.”

“Our clients are making really amazing discoveries, like how recent product scarcity has opened up new buyers, new habits and new channels. Trends and patterns are changing constantly, and our clients are able to gain instant feedback on live ideas. Several clients have had some really bold moves related to rapidly-evolving market conditions, and when it comes to knowing what works vs. what’s overstepping the limits, consumers hold all the answers.”