SparkPost, the world’s largest email delivery and analytics engine, has named WebEngage, a leading, cloud-based, marketing automation platform, as one of its strategic international partners.

The partnership with SparkPost expands WebEngage’s email portfolio, allowing its customers to leverage Sparkpost’s advanced technology to supercharge their email marketing efforts. Through this partnership, WebEngage is expected to expand its presence in the LATAM, SEA, & EMEA regions; while SparkPost is aiming to enhance its influence in APAC.

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“Email is the most economic and cost-effective way to gauge consumers’ attention. WebEngage will utilize SparkPost’s state of the art platform to help its customers increase the ROI of their email campaigns and deliver better experiences to consumers”, said Avlesh Singh, Co-Founder & CEO Of WebEngage.

Sam Holding, Head of International, SparkPost, commented: “We are very excited to start this partnership in times when customers are looking for effective ways to overcome emerging challenges. WebEngage’s integration with SparkPost will help B2C brands optimize their email campaigns and gain valuable insight in their marketing programs, ensuring high delivery rates, and improving return on investment.”

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Email continues to be a crucial engagement channel for consumer-facing businesses. At the moment, 1000+ businesses are using WebEngage’s email channel, powering over 700 million email communications every month across industries and geographies.

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