The Salesforce-Google Collaboration Continues Innovating for Their Customers

By Viraj T On Aug 11, 2018

Google Promises Free Year-Long G-Suite Licenses Exclusively for Salesforce Customers. This Move Was Announced in ‘Google Cloud Next’18

Google crowned Salesforce as its 2017 Google Cloud Partner for the latter’s G-Suite innovation quotient. The event occurred at Google Cloud’s annual user conference held in San Fransisco. The event was named Google Cloud Next ’18, which happened between 24-26 July and was attended by a jam-packed audience.

The significance of this award is to recognize innovative enterprises in the domain of Google’s Cloud Solutions, more so, the G Suite. The search engine giant recognized Salesforce for its outstanding innovative capabilities for the G Suite.

The best part is Google also made Salesforce’s customers win. Salesforce clients that are recent in adapting to G Suite will receive free licenses up to a year, Google said. G Suite is Google’s premium team collaboration and productivity software.

At the conference, Nan Boden stated that“Our partners are fundamental to providing a great product to customers, particularly as demand for Google Cloud innovations grows. We are proud to provide this recognition to Salesforce, whose solutions in G Suite help to meet customer demands and empower them to succeed in the era of the cloud. We’re delighted to continue building together with Salesforce on behalf of customers.”

Also Read: Data Innovators Coming to San Francisco for JOIN 2018

On the other hand, Ryan Aytay stated that“Our partnership with Google Cloud increases customer productivity, allowing them to spend time on what matters most – their own customer relationships. We will continue to deliver integrations with Google that help our customers realize the transformational benefits of G Suite.”

Google and Salesforce started collaborating circa November 2017. This strategic partnership allows Salesforce’s customers to unleash the full power of Google Cloud and Google Analytics.

The companies recently introduced their revolutionary innovation to industry stakeholders. This pioneering technology beautifully connects diverse components of a business’s ecosystem. Salesforce’s Sales and Marketing Clouds and Google’s 360 Analytics can now integrate with sales, marketing, and advertising. This was impossible till recent past.

Marketers can leverage this groundbreaking development to conceptualize brilliant customer experience campaigns. The marketing community worldwide can excel by Salesforce’s and Google’s collaboration. Salesforce is the number one marketing platform, globally. Google Analytics 360, too, is a highly respected analytical tool in the marketing world.

Google Next 18 allowed Google and Salesforce both, to collectively speak about the technology and the roadmap for the future. The two companies together showcased current G Suite Integrations. These integrations cover a vast sphere that includes Gmail, Google Sheets, and Google Drive.

The two companies also spoke extensively about the future. Salesforce and Google would like to continue their collaboration so that they can deliver phenomenal client experiences.

Industry stalwarts are predicting this to be an extremely positive development for marketers. Tomorrow’s businesses can only thrive if they are able to deliver world-class customer experiences. With Salesforce and Google joining hands, they are on a mission to build functional platforms to deliver on marketing campaigns.

It would be very interesting to keep following up on a new development from this powerhouse and how it changes marketing methodologies.