Rapid Adoption Drives Top-line Growth and Expanded Investment In EU
Mautic, the company that provides the world’s only Open Marketing Cloud, announced another strong quarter, including setting company records for new customer wins and total deals in a quarter. Rapid adoption of Mautic as an alternative to expensive, closed marketing automation solutions has been a key driver in the company’s growth, especially in Europe where the company saw 10X growth in the past year.
To stay ahead of spiking European demand, Mautic increased international investments, including growing its EU datacenter in Germany, adding to the customer success team in its Prague office, and enabling customers to achieve GDPR compliance in their marketing automation efforts.
As the company continues to build new capabilities into the Mautic Cloud Platform, some of the latest features, integration and enhancements include:
- Mautic Accelerator: performance technology that enables Mautic Cloud customers to send tens of millions of emails at a rate that is more than 100 times faster than the community version of Mautic.
- A/B Randomizer: advanced split-testing functionality that enables Mautic Cloud customers to build contact segments without selection bias.
- Momentum by SparkPost: a new plugin that connects Mautic to Momentum for on-premise email delivery.
- Slooce: a new plugin that connects Mautic to Slooce Technology for delivery of SMS messages.
“The rapid adoption of the Mautic Cloud platform highlights the market need for a more open, flexible alternative to the marketing automation incumbents,” said Matt Johnston, CEO of Mautic. “This momentum further proves our ability to build innovative product enhancements, and to be maniacally focused on making our customers successful. It was a strong quarter of learning and growth, and our focus is now on continuing this surge in the 3rd and 4th quarters of 2018.”
The Mautic team will be exhibiting at the Digital Summit Conference in Philadelphia this week, and Digital Summit Conference in Boston on August 15-16. Stop by the Mautic booth to see how the Open Marketing Cloud enables marketers to automate and personalize their entire digital experience – across tools they have bought and systems they have built in-house.