Expanded Partnership Helps Marketo Engage Customers Personalize Their Marketing Experiences and Drive Greater Audience Engagement Through the Power of Video …
Yotpo Unveils Atlas, the New Foundation for eCommerce Marketing Experiences
Yotpo’s Atlas Will Enable Brands to Double-Down on Building Loyal Customer Relationships that Feature Hyper-Personalized, Dynamic Customer Interactions Yotpo, the …
Certain Announces Certified Integration with Adobe to Help Businesses Connect Events to Results
Certain, the industry leader in enterprise event automation, announced its certified integration with Marketo Engage, part of Adobe Marketing Cloud. …
SocketLabs High-Volume Email Delivery Solution Now Live on SAP App Center
SAP Partneredge Build Partner Provides Smooth and Highly Scalable Email Delivery Performance to Businesses That Use Sap Solutions Worldwide with …
MarTech Interview with David Kilimnik, CEO at Hero Digital
"AI and Machine Learning will be indefensible for algorithmic decision making, but these technologies will never craft a business strategy …
Acoustic Expands Leadership Team Following Brand Launch as Largest Independent Marketing Cloud
Tim Shea Joins Acoustic as Chief Transformation Management Officer To Enhance Business Operations Acoustic, the largest independent marketing cloud with …
Why Email Is the New Secret Weapon for CMOs
Customers now expect nothing less than personal, purposeful experiences from the brands they interact with. More than ever, they are …
MarTech Interview with Abhi Yadav, Founder and CEO at Zylotech
"Using AI and ML to improve and make the customer experience more exciting and personal is intriguing." Tell us about …
MarTech Interview with Alexander Igelsböck, CEO and Co-Founder at Adverity GmbH
"The importance of human intelligence must also continue to be recognized if businesses want to seek a competitive advantage" Tell …
Will Salesforce Customer 360 Arrival Push CRMs and DMPs Out of Equation in 2020?
As we sink deeper and deeper into the ‘Experience’ economy, it’s getting even more noisier in the MarTech ecosystem with …
Introducing Acoustic: A New Marketing Cloud Bringing Humanity to AI-Powered Marketing
Independent Marketing Cloud Built on the Foundations of Ibm’s Marketing and Commerce Platform Debuts with Singular Focus on the Marketer …
Persistent Acquires youperience™, Bringing it Together With PARX to Create Europe’s Leading Boutique Salesforce Partner
Persistent Systems announced the acquisition of European Salesforce consulting partner youperience™. Together with previously acquired Salesforce Platinum Consulting Partner PARX, …
PDI Releases New C-Store Shopper Report on Customer Behaviors Crucial to Loyalty Program Success
PDI, a global company with leading enterprise software solutions serving the convenience retail, petroleum wholesale and logistics industries, has released …
Conagra Brands Puts Consumers at the Center of its Business Transformation with Salesforce
Maker of brands such as Marie Callender’s, Birds Eye and Healthy Choice unifies its sales, service and marketing on Salesforce …
Sitecore Expands Functionality for Salesforce Marketing Cloud, on Salesforce AppExchange with Better Personalization and Segmentation
Offering ability to personalize experience down to individual regardless of language, site or country Sitecore, a global leader in digital …
Box Names Mark Wayland Chief Revenue Officer
Box a leader in Cloud Content Management, announced the appointment of Mark Wayland as chief revenue officer. Mr. Wayland will …
Nami ML Emerges from Stealth to Unveil the Future of Mobile App Subscriptions
Nami ML revealed the future of mobile app monetization to a packed audience of developers, investors, and industry heavyweights just …
Salesforce.org Announces New Grants to Fuel Education and Workforce Development in India
$1.15 million in grants will fund programs for Indianapolis Public Schools Education Foundation and Ivy Tech Foundation Salesforce.org announced $1.15 …
Salesforce Breaks the MarTech Ceiling; Dashes Ahead with New Blockchain CRM
Salesforce plunged into the deep ocean of Blockchain technology for its Marketing Technology platform. The MarTech leader announced* the launch …
MarTech Interview with Piyush Shah, Co-Founder and President at InMobi
"TruFactor is a platform built on the foundation of truth and data with a mission to enable telcos to transform …