Browsing Tag

marketing cloud

AWS Launches Its Next-gen GPU instances Powered by NVIDIA’s Latest A100 GPUs

Amazon Web Services (AWS) has announced the introduction of the newest GPU-equipped instances. Dubbed as P4, these new instances are launching a decade after AWS released its first range of Cluster GPU instances. This latest generation is driven by Intel Cascade Lake processors and eight of Nvidia's A100 Tensor Core GPUs. These instances, as promised by AWS, deliver up to 2.5 times the deep learning output from the previous generation — and training a like model for these new instances can be about 60% cheaper. In the…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Zilliant (B2B Commerce), Salesforce (CRM), DoubleVerify (Analytics), Selligent (Marketing Cloud), and Quad (Customer Experience). Zilliant Launches Campaign Manager Zilliant, the industry leader in intelligent B2B price optimization, price management, and sales guidance software, announced a new management application, Campaign Manager, as well as a broad expansion of capabilities…

Warren Closes $1.4 Million to Help Local Cloud Infrastructure Providers Compete Against Industry Giants

Estonia-based Warren, a self-service distributed cloud platform has secured a $1.4 million seed round to help regional cloud infrastructure solution providers to compete against industry giants. The round was closed by Passion Capital and also included Lemonade Stand and angel investors like former Nokia Vice President Paul Melin and Marek Klisa, co-founder of funds Superangel and NordicNinja.  Major industry players are already quite aggressive in the industry in expanding teams and data centers around the world.…

CM Group Announces Acquisition of Selligent Marketing Cloud

CM Group, an Email Marketing company, announced the acquisition of Selligent (Selligent Marketing Cloud). This is CM Group's fifth acquisition in the past 24 months and makes it the largest family of multichannel marketing and email companies worldwide. The purchase was done from HGGC. “Selligent is an ideal fit for CM Group, and customers across all of our products stand to gain from our consistently-expanding family of brands” - Wellford Dillard CM Group has more than 70,000 customers for its products including Campaign…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Selligent (Marketing Cloud), Twilio (Customer data platform), Ping Identity (Identity Management), Cincom (CRM), and IQVIA (Customer Experience). CM Group Acquires Selligent Marketing Cloud CM Group, a family of martech companies focused on multichannel campaign management and email marketing, today announced the acquisition of Selligent Marketing Cloud (Selligent) the organization’s…

CM Group Acquires Selligent Marketing Cloud

Leading Cross-Channel Marketing Hub Furthers Enterprise Focus and European Coverage CM Group, a family of martech companies focused on multichannel campaign management and email marketing, today announced the acquisition of Selligent Marketing Cloud (Selligent) the organization’s fifth acquisition in 24 months. CM Group, whose majority owner is Insight Partners, purchased Selligent from HGGC. This purchase further extends CM Group’s lead as the largest family of multichannel marketing and email companies worldwide. CM…

MessageGears and Sageflo Partner to Empower Distributed Marketers

By integrating their products, MessageGears and Sageflo have made it easier for distributed marketing teams to access customer and brand data, so they can send timely, personalized marketing messages. MessageGears, the customer-marketing software company, and Sageflo, the marketing campaign management software company, have integrated their products to help distributed marketers quickly, easily, and securely access the data they need to deliver timely, targeted marketing messages. Distributed marketing teams have always…

Adsquare and Nielsen Strengthen Out-of-Home Media Buying

Nielsen announces an integration with Adsquare​, enabling European marketers to intelligently target audiences for out-of-home media buying. Nielsen Marketing Cloud’s data currently supplies the online programmatic ecosystem with premium owned and operated audience data and insight into consumer behaviour, preference, purchasing decisions and habits. These data sets are already available for activation across a number of different online and offline marketing channels including display, video, native, audio, connected TV…

iClick Interactive Deepens Commitment to Smart Retail Leadership through Expanded Stake in Changyi

Enhanced collaboration to further accelerate development of iClick's Enterprise and Marketing Cloud Platform iClick Interactive Asia Group Limited an independent online marketing and enterprise data solutions provider in China,  announced that it has increased its controlling interest in Changyi (Shanghai) Information Technology Co., Ltd ("Changyi"), a leading independent software vendor ("ISV") in China which provides intelligent retail and CRM solutions, through which iClick has further enhanced its data-driven Enterprise…

TargetBay Teams Up with Google to Send Product Reviews to Google Shopping Ads

TargetBay, an Ecommerce Marketing Cloud, used by thousands of online stores across the globe, has partnered with Google to share high-quality product reviews from TargetBay's clients on Google Product Search and Google Shopping Ads. Ecommerce store owners and managers can use product reviews to drive more qualified shoppers to their website and gain more visibility across Google. TargetBay is excited to announce that it is now a Google-approved product reviews aggregator. Marketing Technology News: Consumer Trends…

Selligent Consumer Study Reports Seismic Shift in Consumer Spending Habits with 60% Prioritising Purchase of Essential Items

Global Index Shows Heightened Consumer Preference for Brand Flexibility and Real-Time Communications on Service Changes and Delays Selligent, the intelligent omnichannel cloud technology company, published its third annual Selligent Global Connected Consumer Index, a global study of 5,000 consumers focused on brand interactions and expectations. This year’s study finds seismic shifts in consumer behaviour and changing expectations from brands amid the ongoing effects of the global pandemic. Seventy-five percent of global…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Selligent (Marketing Cloud), Qiigo (Digital Marketing), Vonage (Unified Communication), Comscore (Entertainment), and Liveclicker (Email Marketing). Selligent and Five9 Partner to Deliver Intelligent, Data-Led Omnichannel Customer Journeys Selligent, the intelligent omnichannel cloud technology company, announced that it has joined the Five9 App Marketplace, merging the capabilities…

Selligent and Five9 Partner to Deliver Intelligent, Data-Led Omnichannel Customer Journeys

Five9 Customers Can Now Use Selligent to Empower Contact Center Agents with Real-Time Customer Information Selligent, the intelligent omnichannel cloud technology company, announced that it has joined the Five9 App Marketplace, merging the capabilities of Selligent Experience Cloud with the Five9 Intelligent Cloud Contact Center for improved omnichannel customer experiences. By rooting evolving customer experiences in data collected throughout the customer journey, contact center agents are better able to assess needs and…

Minnesota Vikings Selects Selligent Marketing Cloud to Deliver Engaging and Relevant Omnichannel Experiences to Diverse and Growing Fanbase

NFL Team to Leverage Artificial Intelligence to Extend Fan Access to Highly-Personalized Content During Unprecedented Off-Season Selligent, the intelligent omnichannel cloud technology company, announced that National Football League (NFL) team, Minnesota Vikings, have chosen Selligent Marketing Cloud to deliver content-led experiences for its growing fanbase. Using Selligent, the Vikings will leverage data to uncover fan insights, create new ways to interact with players, and use relevant content to ensure memorable and…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Hiverlab (Augmented Reality), Ware2Go (E-commerce), Genesys (Customer Experience), Salesforce (Marketing Cloud), and Attentive (Mobile Marketing). Hiverlab Launches Webcasting Mobile App, RealityCast Hiverlab, a media technology company based in Singapore with global partnerships focusing on immersive technology, has launched its new augmented reality (AR) webcasting mobile app for…

Selligent Appoints Former Adobe and Epsilon Leader as VP of Agency Partnerships

35-year Industry Veteran Dean Brown to Oversee Channel Partner Growth in North America Selligent, the intelligent omnichannel cloud technology company, announced that Dean Brown has joined as Vice President of Agency Partnerships. Brown will spearhead the company’s growing channel partner strategy and lead efforts for building, enabling and developing profitable partnerships with digital agencies and marketing service providers in North America. “Dean’s intimate knowledge and experience with strengthening key agency and…

Listrak Announces Inaugural Revenue Gap Index to Support Retailers

Listrak, the leading digital marketing cloud technology provider for retailers, announced their first Revenue Gap Index. The index highlights the company’s methodology and approach to assess the effectiveness of email campaigns as well as a snapshot of how retailers’ digital marketing programs perform today. The Revenue Gap Index uncovers specific areas where retailers can drive incremental revenue opportunities and boost overall email campaign results to deepen engagement and loyalty with customers. On average, retailers…

Nielsen Joins Forces With Talon Outdoor to Deliver Data-Driven Out of Home Advertising Campaigns

Nielsen announces an integration with Talon Outdoor, which enables marketers to intelligently target audiences across both online and Out of Home (OOH) by combining its Nielsen Marketing Cloud solution with Talon’s proprietary data management platform Ada. Nielsen Marketing Cloud’s data currently supplies the online programmatic ecosystem with premium owned and operated audience data and insight into consumer behaviour, preference, purchasing decisions and habits. These data sets are already available for activation across…

Latest Enhancements To Calix Revenue EDGE Increase Revenue Potential For Service Provider Marketers

Marketers can deploy customized campaigns faster than ever with newest enhancements to Calix Marketing Cloud and EDGE Enablement Calix, Inc. announced the quarterly release of enhancements to the Revenue EDGE solution, which enables communication service providers (CSPs) to deliver the ultimate experience to broadband subscribers. The enhancements impact Calix Marketing Cloud, EDGE Enablement, and the BLAST ultimate Wi-Fi experience—all components of the Revenue EDGE—and allow CSP marketing teams to quickly customize,…

Marketing Automation: The Benefits for Cross Channel Campaigns

Customers come into contact with brands through a wide variety of channels every single day. Marketing campaigns can only be effective if they reflect all these channels, which will increase the probability of user engagement. Being present in the right channel at the right time with the right message is a challenge for marketers and one that ties up a lot of time and resources. Professional Marketing Automation solutions can help: they enable the precise, time-controlled placement of messages using pre-defined customer…