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marketing cloud

Latest Enhancements To Calix Revenue EDGE Increase Revenue Potential For Service Provider Marketers

Marketers can deploy customized campaigns faster than ever with newest enhancements to Calix Marketing Cloud and EDGE Enablement Calix, Inc. announced the quarterly release of enhancements to the Revenue EDGE solution, which enables communication service providers (CSPs) to deliver the ultimate experience to broadband subscribers. The enhancements impact Calix Marketing Cloud, EDGE Enablement, and the BLAST ultimate Wi-Fi experience—all components of the Revenue EDGE—and allow CSP marketing teams to quickly customize,…

Marketing Automation: The Benefits for Cross Channel Campaigns

Customers come into contact with brands through a wide variety of channels every single day. Marketing campaigns can only be effective if they reflect all these channels, which will increase the probability of user engagement. Being present in the right channel at the right time with the right message is a challenge for marketers and one that ties up a lot of time and resources. Professional Marketing Automation solutions can help: they enable the precise, time-controlled placement of messages using pre-defined customer…

Acquia Launches New Open Digital Experience Platform

Marketing Cloud and Drupal Cloud Unify Data and Content to Provide a Powerful Solution for Building, Personalizing, and Orchestrating Multi-Experiences Digital experience company Acquia announced the launch of its new Acquia Open Digital Experience Platform (DXP). The Acquia Open DXP is powered by Acquia Marketing Cloud and Acquia Drupal Cloud, a unified solution that unlocks the value of data and content so organizations can rapidly create new digital experiences. Marketers and developers now have a single, easy-to-use…

transcosmos Releases “transcosmos C4M Package,” A SaaS Product Implementation

The service helps businesses build and operate one-to-one marketing platform based on Google Cloud (TM) transcosmos inc. is pleased to announce that the company has released “transcosmos C4M package,” a service package that combines a variety of SaaS products, primarily Google Cloud, Google Marketing Platform, KARTE and Salesforce Marketing Cloud, with the company’s system implementation and operations services. C4M is an abbreviation for Cloud for Marketing. Through the combination of diverse SaaS products…

IMImobile Announces HIPAA Compliance

Protecting sensitive patient health information across products Global cloud communications software and solutions provider IMImobile PLC, today announced it has completed its HIPAA compliance assessment for its customer interaction management platform, IMIconnect, as well as its interactive marketing cloud and contact center applications. This assessment ensures patient and health information are processed in accordance with the privacy and security rules of HIPAA (Health Insurance Portability and Accountability Act of…

DoubleVerify Names Mark Zagorski Chief Executive Officer

DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced today that Mark Zagorski has been named Chief Executive Officer (“CEO”) of the company, effective July 21st. Zagorski is a seasoned executive with over two decades of successes in digital marketing and advertising technology – leading companies with a focus on CTV/OTT, data analytics and digital advertising optimization. Zagorski previously served as the CEO of Telaria, where he was instrumental in building the…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Freshworks (Customer experience), Unbounce (AI/ML), Xactly (Sales intelligence), True Influence (Marketing cloud), and Contentful (Content Management). Freshworks Announces Strategic Partnership with TCS Freshworks Inc., the customer engagement software company, announced a strategic partnership with Tata Consultancy Services (TCS), a leading global IT services, consulting and…

True Influence Identifies B2B Industry Intent Trends During COVID-19, Helping B2B Sales and Marketing Find Their Next Customer

Identifying the industries and buying groups that are in market is crucial to helping companies get back to business by keeping campaigns targeted and running smoothly during a crisis True Influence, the technology leader of intent-based marketing, sales and demand generation solutions, announced that its helping B2B organizations get back to business by utilizing its True Influence Marketing Cloud™ to allow marketers to identify insights and trends in vertical markets, the individual buyers, and buying groups. Focusing…

Gap Inc. Taps DEG as Its Global Email Agency of Record

The agency will drive email execution and strategy across brands Global clothing and accessories retailer Gap Inc. has selected DEG, an Isobar Company, as its global email agency of record following an internal review. Having worked with Gap Inc. and steadily grown the partnership since 2017, DEG will now lead campaign management and strategy for five of the company's brands—Gap, Banana Republic, Old Navy, Athleta, and Hill City—across all of their geographic markets. Marketing Technology News: Grammarly Launches…

Acoustic Names Dennis Self Chief Executive Officer

Self to drive company growth and innovation at the intersection of marketing, data, and technology Acoustic, the largest independent marketing cloud with a total focus on the marketer, announced that Dennis Self has joined the company as its new Chief Executive Officer. Self brings extensive experience in marketing and related data and technology services to the role. His hiring underscores Acoustic’s commitment to understanding the needs of marketers and delivering solutions that will empower their success. Most…

Litmus Announces Integration with SAP Marketing Cloud to Optimize Email Testing, Streamline Email Production

Integration enables collaboration and customer data insight to help ensure email campaign success Litmus, a leader in email marketing, today announces the launch of its integration with SAP® Marketing Cloud, a multi-channel marketing platform delivering comprehensive data management, intelligent orchestration, and closed-loop measurement to optimize marketing and drive revenue. The integration of the Litmus Email Previews application with SAP Marketing Cloud allows for streamlined collaboration across the marketing team,…

CloudKettle Adds Salesforce MVP Eliot Harper

CloudKettle Inc. is excited to welcome Salesforce MVP Eliot Harper to the team. Eliot has joined as a Senior Marketing Technology Architect and will further strengthen the growing Salesforce Partner. Marketing Technology News: Pega Appoints Hayden Stafford as President of Global Client Engagement Eliot Harper has been recognized, by Salesforce, as a member of their MVP program and is widely acknowledged as an expert in marketing technology and Salesforce Marketing Cloud. He has written books on Marketing Cloud,…

What Salesforce Does Best-“It Instills Confidence”: Salesforce Q1 Earning Update

Today, the leading CRM maker Salesforce has declared its Q1 Fiscal 2021 results. It earned $4.87 billion revenue– 30% higher YoY and reported first-quarter operating cash flow of $1.86 billion. This Salesforce Q1 earning update was never going to be just the monies. But, it’s much more beyond doing merely business… And, Salesforce demonstrated its leadership stance even as various businesses are struggling to maintain stability with their pace, people and projections. COVID-19 was always going to be the talking point of…

Salesforce Positioned in the Leaders Quadrant of the Gartner’s 2020 Magic Quadrant for Multichannel Marketing Hubs

Salesforce, the global leader in CRM, announced that Salesforce has been positioned by Gartner, Inc. as a Leader in its 2020 Magic Quadrant for Multichannel Marketing Hubs. Salesforce was evaluated for its Salesforce for Marketing Cloud. Marketing Technology News: Merkle Launches Rapid Audience Layer Solution for Retail Marketers "Today, people expect companies to speak to them with the right message, in the right tone, at the right time," said Adam Blitzer, EVP & GM, Marketing Cloud, Commerce Cloud and Community…

Acoustic Recognized as a Multichannel Marketing Hubs Leader by Gartner

Acoustic – the world’s largest independent marketing cloud - was recognized as a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs for May 2020. This is the second recognition by Gartner for Acoustic, which was also positioned in Gartner’s Magic Quadrant as a Leader in September 2019 Magic Quadrant for CRM Lead Management. Marketing Technology News: Passageways Introduces Native Zoom Integration With OnBoard Acoustic was recognized among 19 vendors and named in the Leaders quadrant of the Multichannel…

New Mobile Notifications Enable the Ultimate Channel for Marketers to Engage Subscribers with Calix EDGE Insights

Calix Marketing Cloud now includes a cost-effective channel for delivering timely, tailored, and visually rich messages directly to the palm of the subscriber’s hand Calix, Inc. announced its latest enhancement to the Revenue EDGE solution which includes the launch of event-driven Mobile Notifications, an automated, cost-effective, direct to subscriber channel for marketers through Calix Marketing Cloud and the CommandIQ app. Mobile Notifications are the latest addition to a comprehensive go to market solution that covers…

Enterprises in Brazil Embrace the Salesforce Cloud Model

ISG Provider Lens report sees a rapidly growing market in Brazil for both Salesforce products and service providers focused on implementation and consolidation Businesses in Brazil are increasingly turning to Salesforce products to save money while they look for service providers to help consolidate their disparate installations, according to a new report published by Information Services Group (ISG), a leading global technology research and advisory firm. The 2020 ISG Provider Lens Salesforce Ecosystem Report for Brazil…

InMobi Exchange Becomes the First Mobile Supply-Side Platform to Integrate with LiveRamp’s IdentityLink

Partnership Enhances Cookieless Targeting and Measurement Across In-App and Mobile InMobi, the world's leading marketing cloud, announced its integration with LiveRamp IdentityLink, a privacy-conscious people-based identifier. Through this partnership, marketers will be able to reach their consumers beyond desktop to mobile web and in-app on InMobi Exchange; there are also plans to extend the integration across connected TV (CTV) environments. InMobi Exchange is the first mobile supply-side platform (SSP) to integrate…

More Than 50% of Companies Have No Strategy in Place for Optimizing Their Martech Stack Says New DemandLab Report

DemandLab, a technology-focused marketing consultancy, has released survey results of more than 100 marketing leaders that explores perspectives on optimization of their marketing technology (martech) stack DemandLab, a technology-focused marketing consultancy, has released survey results of more than 100 marketing leaders that explores perspectives on optimization of their marketing technology (martech) stack. The survey indicates how executives recognize the critical role that a high-functioning stack plays when aligned…

Clevertouch Releases Momentum Software for Salesforce Marketing Cloud to Revolutionise Email Workflow

New software enables regional marketers to build, amend and approve emails in a single, controlled environment with no HTML or coding skills required Clevertouch Marketing, Europe’s most respected Marketing Technology consulting and service provider, announced the launch of Momentum for Salesforce Marketing Cloud, a simplification and workflow SaaS that drives up usability, adoption and satisfaction, removing technical bottlenecks in the process. Momentum for Salesforce Marketing Cloud is ideal for all users of the…