Tourism Companies Can Learn, Act, Measure & Modify in a Single Suite ADARA, the world’s travel data co-op and leading provider …
MarTech Interview with Tara Ryan, Chief Marketing Officer, Swrve
"Many SaaS stacks within marketing departments just proliferate data, creating more challenges for marketers to do what they really want …
TruFactor, a New Business Unit of InMobi, Launches a Secure Data Platform for Telcos Powered by Microsoft Azure
Announced at Mobile World Congress, Trufactor Delivers Increased User Privacy, Improves the Customer Experience and Helps Drive Growth for Telcos …
Adobe Unveils Customer Experience Management (CXM) Innovations to Accelerate Digital Experience Delivery
New Capabilities in Adobe Experience Manager Enhance Content Agility and Personalization for Marketers and IT Professionals Adobe recently surveyed US consumers, …
Zeta Global Appoints Its First Chief Privacy Officer
Leading Data Compliance and Privacy Expert Ben Hayes Joins Executive Team as It Prepares for Next Phase of Growth Zeta …
Salesforce’s Journey Builder Gets Access to Audience Data from Google Analytics 360
Journey Builder Becomes Stronger; Will Receive Vast Amounts of Audience Information from Both Salesforce’s DMP & Google Analytics 360 Google …
RRD Launches Cloud Direct by RRD to Help Omnichannel Marketers Integrate Online and Offline Personalization
Available within Salesforce Marketing Cloud, Cloud Direct by RRD Drives Multichannel Campaigns by Integrating Digital and Direct Mail to Improve Targeting …
Route Mobile Partners with Oracle Marketing Cloud to Deliver Powerful Customer Experiences
Already a Part of the Oracle PartnerNetwork, Route’s Collaboration with ‘Oracle Marketing Cloud Capabilities’ Gives the Company an Added Edge …
Litmus Reveals New Integration with Salesforce Marketing Cloud
The New Integration Allows Salesforce Customers to Leverage Litmus without Leaving Marketing Cloud Litmus, the leading platform for email testing, …
Mautic, Inc. Achieves Another Record-Breaking Quarter; Sees Spike in European Adoption
Rapid Adoption Drives Top-line Growth and Expanded Investment In EU Mautic, the company that provides the world’s only Open Marketing …
Pega Digital Experience API Unveiled for Creating Consumer-Grade Interfaces
Powerful Open Architecture Combines Both Form and Function to Provide Engaging Customer Experiences Pegasystems Inc. has launched the Pega Digital Experience API. …
Aktana Announces New Product Integrations with Salesforce for the Life Sciences Industry
Integrations with Salesforce Sales Cloud, Marketing Cloud, and Einstein AI Apply Aktana’s Decision Support Expertise to Drive Intelligent Multichannel Engagement …
InMobi and Microsoft Join Hands to Power New Marketing Cloud-Based Platforms for Mobile
Collaboration Combines the Power of the Cloud with Cutting-Edge Technologies Such as AI and Data to Provide Actionable Insights for …
Localytics Launches a New Campaign Builder to Usher in the Next Era of Mobile Personalization
Localytics Enables Enterprise Marketers to Create Personalized, Multi-Step Campaigns That Are Triggered by User Behavior Across Channels Recently at Salesforce …
BFGoodrich Tires Revs Up Customer Engagement with Salesforce
With Salesforce Marketing Cloud and Success Cloud, BFGoodrich is Able to Drive Connected Customer Journeys Across Email, Mobile, Social Media, and …
Medallia Expands in Europe to Grow Customer Experience Market
Medallia, a Leading Cloud Software Provider, Opens Office in Germany as Part of EMEA Expansion Plans Medallia Inc., the global …
Salesforce to Power Personalized Customer Engagement for Arcos Dorados
World’s Largest Independent McDonald’s Franchisee Will Use the Salesforce Platform and Marketing Cloud to Deliver Highly Targeted Coupons and Offers …
Salesforce-MuleSoft Deal: The Dynamic Shift in Marketing Cloud Equation
Salesforce Signed a Definitive Agreement to Acquire MuleSoft for $6.5 Billion Last Month Last month, 20 March to be precise, …
HGS Acquires Majority Stake in Element Solutions
Adds Digital Transformational Capabilities in the Buy-Side Segment to HGS’ Digital Services Business Hinduja Global Solutions Limited (HGS), announced that …
Getting New Customers: “Punchh Acquire” Launches in Beta to Restaurant Marketing Platform
Del Taco to Be the First Partner to Use Punchh Acquire for a Complete Customer Lifecycle Marketing Punchh announced a …