marketing cloud

Users can now benefit from a loyalty-driven email marketing strategy Yotpo, an eCommerce marketing platform, today announced it has launched Yotpo Loyalty for Marketing Cloud on Salesforce AppExchange, empowering customers to leverage Yotpo data to send more effective emails directly through Salesforce Marketing Cloud. Marketing Technology News: MarTech Interview with Sean Creeley, CEO and Founder at Podsights Yotpo's Salesforce Marketing Cloud integration automatically syncs loyalty and referral program-related data…

InMobi, the world’s leading independent marketing cloud, has been recognized by the MMA SMARTIES MENA 2020, receiving 15 awards across a number of categories, acknowledging impactful campaigns with leading consumer brands. The MMA SMARTIES MENA Awards jury consisted of marketing thought leaders from MENA who voted on MMA MENA SMARTIES 2020’s winning campaigns after a thorough evaluation process of more than a hundred submissions. Marketing Technology News: Diving into Early Stage Accelerator Programs and their Growth…

Salesforce Commerce Cloud is a cloud-based eCommerce platform that allows brands to create unified, intelligent digital commerce experiences. WISMOlabs is an exceptional post-purchase experience platform geared towards eCommerce Retailers that want to drive more revenue and increase customer loyalty. Marketing Technology News: aMVG and Anzu Announce Partnership to Bring Blended In-Game Advertising to the Addressable Media "We are excited to integrate WISMOlabs exceptional post purchasing experience with the…

Digital Campaign Leverages Personalized Content and Journeys to Maximize Engagement and Contributions Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing cloud platform, unveiled the results of a recent campaign with the UNHCR: The UN Refugee Agency. Working closely with agency partner, Acxiom, Selligent’s omnichannel platform supported the organization’s Ramadan digital Campaign for the MENA region, resulting in a 30% lift in donations from the previous year and an impressive 23% open rate for the…

Customer intelligence company Acxiom announced that they and the United Nations Refugee Agency, UNHCR, have been recognised for a Selligent Award for ‘Best Inclusive Communications’, following work this year on a charity campaign during Ramadan. Selligent Marketing Cloud is an omnichannel marketing platform, with a mission to make marketing personal. The Selligent Awards are an annual showcase of the most impactful and outstanding marketing campaigns conducted by Selligent clients. Marketing Technology News: ServiceSource…

The world's #1 CRM, available on major public clouds Salesforce, the global leader in CRM, announced Salesforce Hyperforce, a reimagination of the company's platform architecture built to securely and reliably deliver the Salesforce Customer 360, including Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Industries and more, on major public clouds. Salesforce is the world's #1 CRM, providing hundreds of thousands of global companies with a single source of truth that connects customer data across systems,…

Adoption surges as customers adapt to rapidly shifting market conditions Customers such as AdventHealth, Icebreaker, Maersk, Orvis, Sun Basket and Truist Financial use Einstein to improve sales, service, marketing and commerce Salesforce, the global leader in CRM, announced that Einstein, the first comprehensive AI for CRM, now delivers more than 80 billion AI-powered predictions every day across all Salesforce products for sales, service, marketing and commerce. The new all digital, work-from-anywhere world has…

Amazon Web Services (AWS) has announced the introduction of the newest GPU-equipped instances. Dubbed as P4, these new instances are launching a decade after AWS released its first range of Cluster GPU instances. This latest generation is driven by Intel Cascade Lake processors and eight of Nvidia's A100 Tensor Core GPUs. These instances, as promised by AWS, deliver up to 2.5 times the deep learning output from the previous generation — and training a like model for these new instances can be about 60% cheaper. In the…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Zilliant (B2B Commerce), Salesforce (CRM), DoubleVerify (Analytics), Selligent (Marketing Cloud), and Quad (Customer Experience). Zilliant Launches Campaign Manager Zilliant, the industry leader in intelligent B2B price optimization, price management, and sales guidance software, announced a new management application, Campaign Manager, as well as a broad expansion of capabilities…

Estonia-based Warren, a self-service distributed cloud platform has secured a $1.4 million seed round to help regional cloud infrastructure solution providers to compete against industry giants. The round was closed by Passion Capital and also included Lemonade Stand and angel investors like former Nokia Vice President Paul Melin and Marek Klisa, co-founder of funds Superangel and NordicNinja.  Major industry players are already quite aggressive in the industry in expanding teams and data centers around the world.…

CM Group, an Email Marketing company, announced the acquisition of Selligent (Selligent Marketing Cloud). This is CM Group's fifth acquisition in the past 24 months and makes it the largest family of multichannel marketing and email companies worldwide. The purchase was done from HGGC. “Selligent is an ideal fit for CM Group, and customers across all of our products stand to gain from our consistently-expanding family of brands” - Wellford Dillard CM Group has more than 70,000 customers for its products including Campaign…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Selligent (Marketing Cloud), Twilio (Customer data platform), Ping Identity (Identity Management), Cincom (CRM), and IQVIA (Customer Experience). CM Group Acquires Selligent Marketing Cloud CM Group, a family of martech companies focused on multichannel campaign management and email marketing, today announced the acquisition of Selligent Marketing Cloud (Selligent) the organization’s…

Leading Cross-Channel Marketing Hub Furthers Enterprise Focus and European Coverage CM Group, a family of martech companies focused on multichannel campaign management and email marketing, today announced the acquisition of Selligent Marketing Cloud (Selligent) the organization’s fifth acquisition in 24 months. CM Group, whose majority owner is Insight Partners, purchased Selligent from HGGC. This purchase further extends CM Group’s lead as the largest family of multichannel marketing and email companies worldwide. CM…

By integrating their products, MessageGears and Sageflo have made it easier for distributed marketing teams to access customer and brand data, so they can send timely, personalized marketing messages. MessageGears, the customer-marketing software company, and Sageflo, the marketing campaign management software company, have integrated their products to help distributed marketers quickly, easily, and securely access the data they need to deliver timely, targeted marketing messages. Distributed marketing teams have always…

Nielsen announces an integration with Adsquare​, enabling European marketers to intelligently target audiences for out-of-home media buying. Nielsen Marketing Cloud’s data currently supplies the online programmatic ecosystem with premium owned and operated audience data and insight into consumer behaviour, preference, purchasing decisions and habits. These data sets are already available for activation across a number of different online and offline marketing channels including display, video, native, audio, connected TV…

Enhanced collaboration to further accelerate development of iClick's Enterprise and Marketing Cloud Platform iClick Interactive Asia Group Limited an independent online marketing and enterprise data solutions provider in China,  announced that it has increased its controlling interest in Changyi (Shanghai) Information Technology Co., Ltd ("Changyi"), a leading independent software vendor ("ISV") in China which provides intelligent retail and CRM solutions, through which iClick has further enhanced its data-driven Enterprise…

TargetBay, an Ecommerce Marketing Cloud, used by thousands of online stores across the globe, has partnered with Google to share high-quality product reviews from TargetBay's clients on Google Product Search and Google Shopping Ads. Ecommerce store owners and managers can use product reviews to drive more qualified shoppers to their website and gain more visibility across Google. TargetBay is excited to announce that it is now a Google-approved product reviews aggregator. Marketing Technology News: Consumer Trends…

Global Index Shows Heightened Consumer Preference for Brand Flexibility and Real-Time Communications on Service Changes and Delays Selligent, the intelligent omnichannel cloud technology company, published its third annual Selligent Global Connected Consumer Index, a global study of 5,000 consumers focused on brand interactions and expectations. This year’s study finds seismic shifts in consumer behaviour and changing expectations from brands amid the ongoing effects of the global pandemic. Seventy-five percent of global…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Selligent (Marketing Cloud), Qiigo (Digital Marketing), Vonage (Unified Communication), Comscore (Entertainment), and Liveclicker (Email Marketing). Selligent and Five9 Partner to Deliver Intelligent, Data-Led Omnichannel Customer Journeys Selligent, the intelligent omnichannel cloud technology company, announced that it has joined the Five9 App Marketplace, merging the capabilities…

Five9 Customers Can Now Use Selligent to Empower Contact Center Agents with Real-Time Customer Information Selligent, the intelligent omnichannel cloud technology company, announced that it has joined the Five9 App Marketplace, merging the capabilities of Selligent Experience Cloud with the Five9 Intelligent Cloud Contact Center for improved omnichannel customer experiences. By rooting evolving customer experiences in data collected throughout the customer journey, contact center agents are better able to assess needs and…