New Release Responds to Enterprise and Government Demands with Updates to Market-Leading EIM Portfolio OpenText, a global leader in Enterprise …
Acoustic Collaborates With GBG to Accelerate Marketing Transformation
Acoustic, the largest independent marketing cloud with a total focus on the marketer, announces a partnership with GBG, the global …
Lytics Enhances Customer Journeys with Salesforce Marketing Cloud Integration
Marketers Can Easily and Effectively Weave Campaigns Between Lytics and Salesforce Marketing Cloud Using Shared Insights Customer journeys just got …
Exchange Solutions Inc. Announces Enhanced SaaS Capabilities for Loyalty Platform
Exchange Solutions, a retail loyalty and customer engagement solutions provider, today announced several advancements to their industry leading Loyalty Platform, …
New Software AG and Adobe Offering to Deliver Improved Customer Experience, Bolstering Sales and Marketing Campaigns
webMethods.io, from Software AG, Delivers to Businesses that use SAP Service Cloud solution and SAP Sales Cloud solution a Previously …
DESelect Launches Easy Segmentation Tool for Marketers Using Salesforce Marketing Cloud
The company aims to empower marketers to effortlessly create audience segments, without having to rely on technical experts DESelect announces …
RevTrax Announces Integrated Offer Management Platform on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace
RevTrax, a leading Offer Management Platform (OMP) for B2C brands, announced the availability of RevTrax Offer Management, where brands will …
Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
Brandon Logsdon talks about how PDI is committed to community partnerships How was this partnership established? The National Association …
How to Succeed in Marketing to the Connected Consumer
From demographic to social and transactional, Connected Consumers are happy to offer personal data in exchange for a more personal …
Acoustic Recognized as a Leader in Cross-Channel Campaign Management by Prominent Independent Research Firm
Acoustic, the largest independent marketing cloud with a total focus on the marketer, announced that the company has been named …
Vidyard Extends Partnership with Adobe to Bring Industry-Leading Video Hosting and Analytics to Marketo Engage Customers
Expanded Partnership Helps Marketo Engage Customers Personalize Their Marketing Experiences and Drive Greater Audience Engagement Through the Power of Video …
Yotpo Unveils Atlas, the New Foundation for eCommerce Marketing Experiences
Yotpo’s Atlas Will Enable Brands to Double-Down on Building Loyal Customer Relationships that Feature Hyper-Personalized, Dynamic Customer Interactions Yotpo, the …
Certain Announces Certified Integration with Adobe to Help Businesses Connect Events to Results
Certain, the industry leader in enterprise event automation, announced its certified integration with Marketo Engage, part of Adobe Marketing Cloud. …
SocketLabs High-Volume Email Delivery Solution Now Live on SAP App Center
SAP Partneredge Build Partner Provides Smooth and Highly Scalable Email Delivery Performance to Businesses That Use Sap Solutions Worldwide with …
MarTech Interview with David Kilimnik, CEO at Hero Digital
"AI and Machine Learning will be indefensible for algorithmic decision making, but these technologies will never craft a business strategy …
Acoustic Expands Leadership Team Following Brand Launch as Largest Independent Marketing Cloud
Tim Shea Joins Acoustic as Chief Transformation Management Officer To Enhance Business Operations Acoustic, the largest independent marketing cloud with …
Why Email Is the New Secret Weapon for CMOs
Customers now expect nothing less than personal, purposeful experiences from the brands they interact with. More than ever, they are …
MarTech Interview with Abhi Yadav, Founder and CEO at Zylotech
"Using AI and ML to improve and make the customer experience more exciting and personal is intriguing." Tell us about …
MarTech Interview with Alexander Igelsböck, CEO and Co-Founder at Adverity GmbH
"The importance of human intelligence must also continue to be recognized if businesses want to seek a competitive advantage" Tell …
Will Salesforce Customer 360 Arrival Push CRMs and DMPs Out of Equation in 2020?
As we sink deeper and deeper into the ‘Experience’ economy, it’s getting even more noisier in the MarTech ecosystem with …