While fans of Game of Thrones were preparing for the finale of the series, Salesforce was fighting a different dragon …
ON24 Empowers Marketers with a 360-degree View of Customer Engagement
With 53% of marketers reporting that it’s extremely important to have access to engagement insights from webinars, there’s never been …
Punchh Launches Deep Learning and Artificial Intelligence “Customer Sentiment Analysis” to Enable Real-Time Response to Customer Reviews
New technology helps physical retailers understand customer feedback and act immediately to increase retention and drive loyalty Punchh, the leader …
Yes Marketing Joins Forces with Adobe to Provide Leading Technology Combined with White Glove Agency, Implementation, and Program Management Services
Adobe to Power Yes Marketing’s Enhanced Technology Capabilities as the Leading Multichannel Marketing Service Provider Evolves Its Offering for Prospective …
PUMA Selects Selligent Marketing Cloud to Power Personalized Digital Campaigns
Global B2C marketing automation company, Selligent Marketing Cloud, announced PUMA, one of the world’s leading sports brands, as a client. …
Salesforce Positioned in the Leaders Quadrant of the Gartner’s 2019 Magic Quadrant for Multichannel Marketing Hubs
Salesforce, the global leader in CRM, announced that Salesforce has been positioned by Gartner, Inc. as a Leader in its …
Audi Germany and Salesforce Activate the Future of Automotive with Digital Offerings
Audi’s Innovative Solution, Functions-On-Demand, to Be Featured on Stage at Salesforce Basecamp Events in Several German Cities Audi Germany, a …
How AI and Machine Learning Impact Multichannel Marketing Campaigns
Selligent Cortex Recognized for Its Disruptive, Enterprise-Ready Digital Marketing Platform Solution Global B2C marketing automation company Selligent Marketing Cloud announced …
Oracle Helps Marketers Make Every Customer Feel Special
To help marketers create irresistible connected customer experiences, Oracle unveiled new data-driven features for Oracle Marketing Cloud. The innovations leverage …
Lionbridge to Showcase AI-Powered Marketing Cloud Integration at Oracle’s Modern Customer Experience Conference
Lionbridge, the world’s most trusted global communications platform, will showcase its latest advances in AI-powered language services at Oracle’s Modern Customer …
ADARA Launches Destination Marketing Cloud
Tourism Companies Can Learn, Act, Measure & Modify in a Single Suite ADARA, the world’s travel data co-op and leading provider …
MarTech Interview with Tara Ryan, Chief Marketing Officer, Swrve
"Many SaaS stacks within marketing departments just proliferate data, creating more challenges for marketers to do what they really want …
TruFactor, a New Business Unit of InMobi, Launches a Secure Data Platform for Telcos Powered by Microsoft Azure
Announced at Mobile World Congress, Trufactor Delivers Increased User Privacy, Improves the Customer Experience and Helps Drive Growth for Telcos …
Adobe Unveils Customer Experience Management (CXM) Innovations to Accelerate Digital Experience Delivery
New Capabilities in Adobe Experience Manager Enhance Content Agility and Personalization for Marketers and IT Professionals Adobe recently surveyed US consumers, …
Zeta Global Appoints Its First Chief Privacy Officer
Leading Data Compliance and Privacy Expert Ben Hayes Joins Executive Team as It Prepares for Next Phase of Growth Zeta …
Salesforce’s Journey Builder Gets Access to Audience Data from Google Analytics 360
Journey Builder Becomes Stronger; Will Receive Vast Amounts of Audience Information from Both Salesforce’s DMP & Google Analytics 360 Google …
RRD Launches Cloud Direct by RRD to Help Omnichannel Marketers Integrate Online and Offline Personalization
Available within Salesforce Marketing Cloud, Cloud Direct by RRD Drives Multichannel Campaigns by Integrating Digital and Direct Mail to Improve Targeting …
Route Mobile Partners with Oracle Marketing Cloud to Deliver Powerful Customer Experiences
Already a Part of the Oracle PartnerNetwork, Route’s Collaboration with ‘Oracle Marketing Cloud Capabilities’ Gives the Company an Added Edge …
Litmus Reveals New Integration with Salesforce Marketing Cloud
The New Integration Allows Salesforce Customers to Leverage Litmus without Leaving Marketing Cloud Litmus, the leading platform for email testing, …
Mautic, Inc. Achieves Another Record-Breaking Quarter; Sees Spike in European Adoption
Rapid Adoption Drives Top-line Growth and Expanded Investment In EU Mautic, the company that provides the world’s only Open Marketing …