Gupshup, the leader in conversational messaging, announced the addition of the Messenger API for Instagram to its conversational messaging platform. Gupshup will now allow businesses to have richer two-way conversations with their followers on Instagram at scale.

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“Gupshup is committed to helping businesses engage their customers better through conversations across multiple channels”

Gupshup has had a longstanding collaboration with the Facebook family of messaging platforms; having collaborated with Messenger in 2017 and was one of the earliest adopters of the WhatsApp for Business service in 2018. According to Instagram research1, 90% of people on Instagram follow a business and 50% are more interested in a brand when they see ads for it on Instagram.

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“We are delighted that Gupshup is launching the Messenger API support for Instagram. The Messenger API for Instagram is now available for all developers who make it possible for brands to improve and enhance messaging experiences with customers,” said Konstantinos Papamiltiadis, VP of Platform Partnerships at Messenger. “By integrating the Messenger API for Instagram, businesses and developers can effectively scale messaging workflows to better own the customer experience and build more authentic relationships.”

“Gupshup is committed to helping businesses engage their customers better through conversations across multiple channels,” explained Beerud Sheth, Gupshup Co-founder and CEO. “We are now making available our rich set of tools, powered by conversational AI, to help businesses make their Instagram conversations rich, contextual and personalized. Using these tools, businesses, celebrities and influencers with business accounts on Instagram will now be able to build stronger customer relationships, improve customer satisfaction, develop new business models and drive greater revenues.”