MRP Prelytix™, the only enterprise-class predictive Account-Based Sales and Marketing platform, today announced it will be hosting Enterprise ABM: From Complexity to Clarity, Your Roadmap to Success, an event for enterprise marketers and industry experts in Europe, the Americas, and APAC taking place on November 11. This global event is the first of its kind in ABM, bringing together industry analysts, researchers and the enterprise marketing community to explore the unique challenges and requirements of enterprise ABM. Together, MRP and these industry thought leaders will define new ways to coordinate insights and actions across teams, platforms, channels and prospects worldwide while effectively measuring the true impact of ABM programs.

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“Our joint research revealed that ABM top performers have developed a set of strategies that separate their operations from the rest of the pack, and we’re excited to share these approaches with attendees at this event.”

In addition, executives from Google, AMD, Infinite Blue and more will share their vision, successes and predictions on the future of enterprise ABM. This virtual event will also provide a first-ever preview of the new MRP Prelytix, the first and only ABM platform that advances enterprise administration and collaboration, data management, intelligent insights, omnichannel orchestration, and revenue-based metrics to unify the connection landscape for global buyer engagement.

“MRP is thrilled to offer this unique event for the global B2B marketing community,” said Pierre Custeau, CTO, MRP. ​“In today’s B2B world, it’s all about making meaningful connections that last. We’ll highlight industry trends seen across intent data, privacy, predictive analytics, customer experience, orchestration, measurement and so much more. All enterprise marketers are welcome to join the discussion with speakers from across the globe as we separate theory from truth and chart a course to ABM maturity and performance.”

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The Enterprise ABM: From Complexity to Clarity, Your Roadmap to Success event will feature thought leaders from around the globe, including:

• Steven Casey, VP, Research Director, Forrester Research
• John Follett, Co-Founder, Demand Metric Research Corporation
• Pierre Custeau, CTO and Head of Product, MRP
• Mark Ogne, Founder & CEO, ABM Consortium

“As marketers look to plan and strategize for 2022 and beyond, ABM is at the top of their priority list,” said Follett, Co-Founder, Demand Metric Research Corporation, who will be detailing new primary research and a roadmap to ABM Maturity co-created with MRP. ​ “Our joint research revealed that ABM top performers have developed a set of strategies that separate their operations from the rest of the pack, and we’re excited to share these approaches with attendees at this event.”

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