The 2021 PM360 Pharma Choice Awards are officially open for entries. PM360, a leading life sciences marketing industry trade publication, established these awards 13 years ago to honor the best creative campaigns and initiatives from the life sciences industry as decided by popular vote from the entire industry.

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The Pharma Choice Awards remain the only industry awards that give everyone in the industry a say in determining the winners. PM360 places all entries online and the industry votes on their favorites. Voting will occur between late October and early December of this year. Afterward, the winners, which include the top three vote-getters in each category, will be featured in the PM360 January/February 2022 issue.

The awards recognize a wide range of healthcare and life sciences creative. In fact, entries can be submitted in 15 categories:

• Animal Health
• App
• Consumer Website
• DTC/DTP (Print)
• Multichannel
• Multicultural
• Philanthropic
• Professional Campaign (Print)
• Professional Website
• Sales Aid
• Self-promotion
• Social Media
• Unbranded
• Video
• Variety

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