AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Anzu, LG, AzerionOne, Mediavine, to Fiverr.

World Cricket Championship Inks Exclusive Deal With Israel-Based in-Game Ad Solution Provider Anzu to Bring New-Age Blended Ad Technology

Nazara’s subsidiary, Next Wave Multimedia Pvt Ltd., exclusively partners with Israel-based Anzu with the aim to bring advancement in blended in-game advertising for the second edition of their award-winning World Cricket Championship (WCC) franchise. The game will look to leverage Anzu’s blended in-game ad technology, bringing more opportunities for brands and advertisers in the Indian ecosystem. While most games are appropriate for advertising, sports-themed ones such as WCC 2 provide an ideal environment for in-game ads, which are seamlessly blended into the gaming environment. Looking to capitalize on the gaming boom, Next Wave Multimedia tapped Anzu as its advertising platform of choice because the company provides game studios with a monetization method that instead of disrupting the playing experience, enhances the stadium ambiance, further replicating a live real-world match.

LG Partners With SpotX To Deliver Programmatic Advertising To LG Smart TVs

SpotX, the leading global video advertising platform, announced a partnership with LG Electronics Inc. (LG) to serve as the primary supply-side platform (SSP) throughout the US, EMEA, and Latin America. SpotX is also providing LG with demand facilitation services to connect media buyers with the premium over-the-top video inventory available on LG smart TVs and will give buyers the ability to purchase that inventory programmatically through the SpotX platform or the demand-side platform (DSP) of their choice.

AzerionOne Teams up With Oracle to Strengthen Brand Safety and Viewability Capabilities

AzerionOne, a pioneering all-in-one programmatic platform for publishers and advertisers in Europe, announced a collaboration with Oracle Moat and Oracle Contextual Intelligence. The programmatic platform, managing more than 1.6 trillion transactions per month and reaching more than 500 million users, has placed topics like contextual relevance, brand safety, and media performance at the core of its commitment. With this collaboration, AzerionOne takes a new important step in bringing high-quality advertising experiences, trustworthy and real performances across its global inventory.

Mediavine Launches the Second of Its Two First-Party Data Solutions for Publishers

Mediavine, the largest exclusive ad management company in the U.S., is pleased to roll out the second of two different first-party data solutions for its community of ±7,500 publishers. Grow.me is Mediavine’s existing proprietary audience engagement framework and the Mediavine Identity API is the company’s new JavaScript API. Both are lightweight, privacy-centric technologies that provide first-party data to the bid stream as an alternative to third-party cookies.

Fiverr Announces Subscriptions, New Feature That Enables Long-Term Relationships Between Freelancers and Customers

Fiverr International Ltd., the company that is changing how the world works together, is launching Subscriptions, a new feature that allows freelancers on Fiverr the opportunity to establish long-term, ongoing relationships with their customers. In the past, Fiverr has only offered the ability to pay on a per-project basis, so this is a huge step for the company as it continues to expand its product offerings and services to appeal to larger businesses, agencies and corporate teams.

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