Anzu.io, the world’s leading in-game advertising platform, is pleased to announce the addition of David Sable, senior WPP Advisor, as a strategic advisor. A die-hard gamer since the early days of PC games, Sable is a 40+ year advertising industry veteran who worked on the launch of Xbox and Xbox 1 among other things. In his previous role as Global CEO of Y&R, David helped to propel Y&R to a top-five global creative firm at Cannes.

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Sable will join Anzu to assist in strengthening the company’s US and global position as a market leader. He will join a striking roster of advisors, including Jamie Gutfreund, Thomas Fellger, Danny Yamin, Jan Nicolas Koenig, and Guy Ben-Dov. A prolific writer, children’s book author, and keynote and motivational speaker on the international speaking route, Sable brings his interdisciplinary experience to diverse companies and volunteers his time by serving on the Board of Directors of both UNICEF USA and the International Special Olympics, as well as the UNCF. A globally-recognized marketing guru, Sable was rated one of the Top 10 Most Generous Marketing Geniuses by Fast Company.

Anzu.io, a solution that immerses non-disruptive ads directly inside virtual gaming worlds, is the first and only platform of its kind to introduce ad viewability measurement in partnership with cybersecurity firm Cheq, as well as a whole host of other AdTech integrations, including campaign effectiveness in partnership with Nielsen Connectivity and fraud detection in partnership with Forensiq. They are additionally the first and only in-game advertising solution to receive the coveted ISO27001 security certification, a tangible demonstration of the firm’s unwavering commitment to data privacy.

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“Anzu is at the leading edge of one of the biggest aggregated audiences in the world and a medium that’s just beginning to thrive. I’m thrilled to be involved with a company that recognizes the true potential of gaming as a powerful channel for the advertising industry,” said Sable.

“A marketing giant of David Sable’s stature is a rare find. I am personally blown away by David’s experience, personality, and outright professionalism and am so excited to invite him into our Anzu world. 2020 has already been a big year for us, and we look forward to David helping us truly bring our platform to a new level in the latter half of the year,” said Itamar Benedy, Anzu co-founder and CEO.

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