New experienced team members to enhance product adoption and data security as electronic payment capabilities expand Paytronix Systems, Inc., the most advanced digital guest experience platform, announced the appointment of two new executives: Andrea G. Mulligan, head of customer success, and Marc F. Schultz, head of Data Privacy and Security. The new members add depth and experience to the company’s leadership team as the guest experience platform company scales and expands beyond loyalty to encompass CRM, stored value and…

Dear readers, this is the concluding part of our Data Privacy Day coverage. We spoke to 50+ data privacy leaders, CEOs, CMOs, and research analysts to gather information about data privacy trends. Our concluding chapter on Data Privacy Data includes insights from-- Adam Solomon, CMO of Lotame Chris Babel, CEO, TrustArc Todd Tran, Chief Strategy Officer lo for Teads Vaibhav Arya, CEO of Media.net Chris Mullaney, Data Protection Officer, UJET Alex Igelsböck, CEO, Adverity Kirit Basu, Head of Product…

Part 1 and Part 2 revealed fascinating angles on how to deal with Data Privacy. Yet, we found out that Data Privacy Day continues to be celebrated as an event. Instead, we should ensure that Data Privacy becomes a wholesome practice throughout the industry, delivering consistent guidelines to all the organizations included in the system. Recently, DoubleVerify (DV) announced the first programmatic platform certification program for comprehensive Connected TV fraud protection. We read how Sourcepoint's OTT data privacy…

Part 1 of the Data Privacy Day Quotes Series featured interesting quotes and insights from technology leaders. We will continue the story here in Part 2 and in Part 3, respectively. Last month, Sourcepoint announced the launch of an OTT compliance solution. It was created as part of its ‘Consent Everywhere’ commitment. This enshrines Sourcepoint's commitment to capturing consumer privacy preferences within Connected TV environments. We found an instant connection between Sourcepoint CEO Ben Barokas' insights on Data…

28 January is celebrated as the International Data Privacy Day. CCPA came into effect from 1 January 2020. China implemented the Password Law from the start of the new year. These recent developments reveal the heightened efforts to secure customer data and provide online internet users with data privacy. Every company is slated to become a Big Data processor, either using Big Data or producing tons of it. According to a report, its the number of zeroes in Big Data that will boggle your mind - G2 puts it at more than…

CyberScout outlines simple ways to improve business and personal data security In recognition of Data Privacy Day, CyberScout, a global leader in identity theft resolution, data defense and employee benefits services, has compiled a series of simple steps that consumers and business leaders can take to enhance data security in 10 minutes or less. "We hear every day about cybercrime becoming more pervasive, sophisticated and expansive, and many consumers and business leaders have become overwhelmed by the perceived…

Joint solution combines intelligent automation with hands-on privacy guidance WireWheel, a leading provider of data privacy management solutions, announced a partnership with Anira Solutions, Inc., experts in data governance and regulatory compliance. Using WireWheel's comprehensive platform, Anira helps companies build and manage privacy operations to meet increasingly stringent and complex laws. New regulations and escalating customer expectations are demanding greater transparency about data privacy. Namely, legal…

In this age of big data and hyper-personalization, companies are putting their best foot forward when it comes to targeting and attracting new customers. As a result, they focus time and energy on not only personalized marketing, but on optimizing the entire user experience to be an enjoyable and hassle-free experience. Most businesses collect data from users to provide an experience more tailored to their needs. Most people’s idea of user experience refers to an end-users interaction with a company's product or service,…

Global Leader in GTM Intelligence Solutions Strengthens Commitment and Capabilities to Assist with Data Privacy and Compliance Within Everyday Workflows, Across All Marketing Automations ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced the release of its Compliance API, created to help ZoomInfo customers understand the personal data they possess and more accurately respond to consumer requests under GDPR (General Data Protection Regulation) and the forthcoming CCPA (California Consumer…

Consumers are starting to understand the value of their digital data, and it’s time for brands to step up and be the good guys of privacy and data rights. The average citizen is becoming aware that their digital identity is used for targeted advertising. They are beginning to understand the value exchange between the companies collecting their data and the companies buying their data. They’re also realizing, after high-profile data breaches and data misuse like Cambridge Analytica, that they’re not in control of that…

New program brings together organizations with the common goal of helping enterprises automate their data privacy programs Integris Software, the global leader in data privacy automation, announced the launch of the Integris Partner Program to bring together organizations and individuals around the common goal of helping enterprises automate their data privacy programs. Our partner program’s co-marketing, co-selling, and integration support benefits customers and partners alike in our combined effort to improve data…

Data privacy has become the hottest topic for every senior leadership team thanks to Europe’s General Data Protection Regulation (GDPR), which has been in force for over a year, and the California Consumer Privacy Act (CCPA), which takes effect in January 2020. But if that is all you’re talking about, then you are missing the point. It is much bigger than you might imagine. Laws that regulate how companies can share data and personal information are under review in over 60 other countries, along with 25 U.S. states and…

Designed for Hybrid Multicloud Security, Cloud-Native App Development with New Instant Recovery Feature IBM announced IBM z15™, a new enterprise platform delivering the ability to manage the privacy of customer data across hybrid multicloud environments. With z15, clients can manage who gets access to data via policy-based controls, with an industry-first capability to revoke access to data across the hybrid cloud. IBM Designers, Shani Sandy (L) and Don Spangler, review last minute specifications on the new…

This is Part One of the GDPR Roundtable Today, it's GDPR's first anniversary. In one year of its flourish, we have interviewed hundreds of experts and business leaders on GDPR. The insights on GDPR Compliance and strategies to meet customer demands proved beneficial to our readers and Martech community. Recently, we sat with 30+ GDPR speakers who narrated their experience in a Post-GDPR phase using Blockchain and AI capabilities. The GDPR ROUNDTABLE features experts from various realms of the business community and…

GDPR One Year On: Latest Survey Shows Consumer Awareness around Data Use is Very Low about GDPR Principles  Marketing teams may have managed to surf the turf with EU's GDPR Principles in the first year. As we inch toward the first GDPR anniversary, market analysts and Data Privacy trend watchers are constantly churning data on GDPR impact. They provide insights on how GDPR transformed the data industry globally -for businesses and for consumers. In an interesting data research on GDPR Principles, Ogury found that less…

Research Shows Personal Data Privacy Is Hot-Button Issue in America, Where Distrust Runs High The General Data Protection Regulation (GDPR) went into effect in the European Union a year ago this month. GDPR, which gives EU citizens more control over their personal data by mandating how businesses must handle that information, has attracted great interest around the world. In addition, it has inspired government officials elsewhere in the world to develop laws addressing consumer data privacy concerns. 1 year on, how has…

CommPRO.biz, —a B2B digital community serving the public relations/investor relations, marketing, advertising and corporate communications industries— will offer a free webcast on April 26, 2019 at 12 pm Eastern Time exploring “Data Privacy: Balancing Personalization and Security in the Age of Transparency.” Join Adryenn Ashley, the 6th top woman in 2019’s #Blockchain Power 100 as we navigate the intricacies of blockchain, the new ecosystem around trust, and educate the C-Suite about how to leverage blockchain using…

Record Shows Nearly Total Compliance with Industry's Adchoices Program; Two New Cases Issued on Web Publishers The first 100 public actions addressing digital privacy related to interest-based advertising show the willingness of digital advertisers and publishers to comply with self-regulatory standards. When challenged, the vast majority of companies cooperated and made the recommended changes to their policies and practices, according to a retrospective report released today by the BBB's Online Interest-Based…

California State Capital is First Stop in Making Changes that will Impact Ad Agencies, Brands and Consumers Across the Board Social Reality, Inc., a digital marketing and consumer data management technology company, announces its involvement with the Interactive Advertising Bureau (IAB) and some of the biggest leaders in tech, including Hulu, NBC Universal, iHeartMedia, and more, to work with government officials as they consider state and national-level privacy legislation that will impact consumers, brands and ad…

According to a recent report, cybercriminals earning over $3 Billion annually exploiting social platforms. In the current scenario of stringent data privacy and heightened security measures, advertising platforms are forced to take  strong steps to ensure Transparency, Control and Accountability of data policies in their organizations. Encryption is one of the ways to do it and Facebook is no different when it comes to providing building and providing privacy-related services. The leading social media advertising…