Browsing Tag

Customer Data Privacy

Swapping the Third-Party Cookie for First-Party Data

Will Braithwaite Sep 11, 2020 3

A Cambridge study went viral back in 2015 claiming “Facebook knows you better than anyone else.” Participants took a personality test, then gave researchers access to their Facebook likes. The results were straight out of Black Mirror.…
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Privacy and Regulations

Brands Lacking A Privacy-First Culture Risk Losing Customer Trust

PRNewswire Dec 10, 2019 0

New CMO Council Research Finds Marketers at the Epicenter of the Trust Economy and Customer Data Privacy Customer trust and data privacy go hand-in-hand, but too many marketers don't understand what's involved in this digital handshake —…
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Customer Data Platforms

Tealium Leads Industry with Enhanced Privacy and Consent Functionality

Sudipto Ghosh May 14, 2018 3

Tealium Reaffirms Its Position as a Leader in Data Governance and Customer Data Privacy and Consent Management with Enhanced Product Capabilities Tealium, the leader in real-time customer data solutions and enterprise tag management,…
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