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Customer Data Privacy

Swapping the Third-Party Cookie for First-Party Data

A Cambridge study went viral back in 2015 claiming “Facebook knows you better than anyone else.” Participants took a personality test, then gave researchers access to their Facebook likes. The results were straight out of Black Mirror. Given enough data, the algorithm was better able to predict a person’s personality traits than any human participants. It needed access to 10 likes to beat a work colleague, 70 to beat a roommate, 150 to beat a parent or sibling, and 300 to beat a spouse. Facebook’s process of collecting…

Brands Lacking A Privacy-First Culture Risk Losing Customer Trust

New CMO Council Research Finds Marketers at the Epicenter of the Trust Economy and Customer Data Privacy Customer trust and data privacy go hand-in-hand, but too many marketers don't understand what's involved in this digital handshake — nor what's at stake. A data breach can reduce a company's bottom line to shreds and tarnish its brand reputation for years. The sheer amount of personal digital data – from financial records to facial recognition – flooding corporate networks has customers ready to flee brands that lose…

Tealium Leads Industry with Enhanced Privacy and Consent Functionality

Tealium Reaffirms Its Position as a Leader in Data Governance and Customer Data Privacy and Consent Management with Enhanced Product Capabilities  Tealium, the leader in real-time customer data solutions and enterprise tag management, has announced enhanced features of its privacy and consent management tools within the Tealium Universal Data Hub. Read More: Interview with Ron Jacobson, Co-founder, Rockerbox The company’s Privacy and Consent Manager empowers organizations to manage user preferences, affirmative…