Browsing Tag

data privacy

CCPA Has Been a Catalyst for Good in Programmatic

When the California Consumer Private Act (CCPA) went into effect earlier this year, some saw it as an onerousconstraint that could cripple the advertising ecosystem. As we enter the third month of the CCPA enforcement era, programmatic has persevered andeven demonstrated tobrands that it is the most reliable solution for reaching consumers. It’s safe to say earlier reports of digital advertising’s impending demise were greatly exaggerated. With the CCPA, California became the first state in the U.S. to comprehensively…

Mobile Ad Platform Mintegral Receives ISO 27001 Certification for Information Security Management

Mintegral, the programmatic advertising platform owned by Mobvista, announced that it has earned the ISO/IEC 27001: 2013 standard certification. By obtaining this certification, Mintegral has exhibited that their information security management and services have met these internationally-recognized standards. ISO 27001 is currently the most authoritative, rigorous and widely used information security management system (ISMS) certification. It performs a full range of assessments from the aspects of organizational…

Okera and Starburst Announce Strategic Partnership

Okera and Starburst, the Presto Company, announced a strategic partnership to automate sensitive data discovery, security, and privacy protections, enabling secure data access and analytics at scale. Together, Okera and Starburst empower customers to achieve accelerated analytics along with essential security and privacy protections for sensitive data – at scale and at a lower cost than other strategies. "Secure data access across a distributed environment is key to unlocking the full potential of a powerful analytics…

Straight Talk: Rectifying an Industry Entrenched in Unethical Behavior

Every industry is plagued by unethical behavior. Adtech seems to suffer the most. Advertising technology or Adtech trend continues to evolve during the pandemic crisis. It’s no secret that convolution and an overall lack of transparency permeate every corner of the adtech Lunascape. Over the years, adtech has become an industry not only built on complexity but one that thrives on it. However the industry has reached a crossroads — deep-rooted issues around competition, ethics, and privacy are all coming to a head at the same…

Lessons Learned: Taking Retail Marketing into 2021 and Beyond

As 2020 comes to a close, there are glimmers of hope for the retail industry that better days are ahead in 2021. First, the National Retail Federation reports a V-shaped recovery, with September marking the fourth straight month of year-over-year gains. Second, the U.S. Census Bureau, which monitors COVID-19 impact, announced that overall retail sales in September were up 1.9% seasonally adjusted from the previous month and up 5.4% year-over-year, more than triple and double the increases of August, respectively. While…

80% of Canadian Businesses Don’t Inform Website Visitors of Third-Party Tracking

Only 38% of Canadian businesses have a well-defined, documented policy for customer data privacy Data privacy and online surveillance transparency continue to be serious issues for Canadians. A newly released survey reveals that a vast majority of businesses in the country do not inform their website visitors of third-party tracking. The November 2020 study - conducted by CRM Essentials and sponsored by Zoho - surveyed 429 Canadian business leaders and employees and found that only 20% of respondents inform their…

Data For Good: Nurturing The New Relationship Between Consumers And Their Online Privacy

How serious are you about online privacy management? As digital citizens, we leave an ever-growing breadcrumb trail of personal data behind us every minute of every day. And through recent years – and recent scandals – this has increasingly troubled us. In 2013, 56% of internet users were concerned about the internet eroding their personal online privacy. By 2019, this online privacy crisis had climbed to 61%. Fast-forward to 2020, however, and the pattern has muddied. Some privacy concerns have actually declined in…

OnePIN Demonstrates Privacy-Forward Approach Through TrustArc GDPR Validation

External Validation Highlights Importance of Data Privacy in Securing Customer Trust TrustArc, the leader in data privacy management and automation, has been selected by OnePIN for GDPR Validation. OnePIN is the world's leading provider of User Engagement services for Mobile Network Operators. The validation provides an independent way to demonstrate GDPR compliance to OnePIN's customers and partners and solidifies its standing as a privacy-forward organization. OnePIN operates in more than 20 countries, where it serves…

ZoomInfo Launches Privacy Clusters to Future-Proof Intent Data

Enables Companies to Build Data-Compliant Go-To-Market Strategies for the Long-Term ZoomInfo, a global leader in go-to-market intelligence solutions, announced that it has launched Privacy Clusters as a part of its premium Streaming Intent offering. Privacy Clusters enable the cookieless production of business intent signals and preserve the anonymity of individuals while offering the company-specific behavioral signals needed to identify early-stage opportunities. With the future of third-party cookies uncertain,…

Privitar Announces Appointments of Jessi Marcoff and Nicky Brocklehurst

Privitar, the leading data privacy platform provider, announced the expansion of its senior leadership team with the appointments of Jessi Marcoff as Chief People Officer and Nicky Brocklehurst as VP of People. In these new roles, created to support Privitar’s continued growth and global expansion, Marcoff and Brocklehurst will build out the people practices and infrastructure needed as the company scales. “The Privitar team doubled in 2020 to more than 200 people, and we have a tremendous amount of momentum as we head…

Narrative Partners with Killi

With global data privacy regulations tightening every day, Narrative, the enterprise data streaming company, announced they are partnering with Killi, a global leader in data and consumer privacy, to bring first-party, compliant data sets to customers committed to the innovative and ethical use of personal data sets. The partnership will give customers direct access via the Narrative data streaming platform to Killi's Fair-Trade Data solution containing comprehensive consumer-approved personal information. As part of its…

A Service Akin to Credit Monitoring, but for Data Privacy, is Now Available Through Alerts.com

Alerts.com is first in the market with its new service: to inform consumers when a business acquires their name, where they acquired it, the purpose for acquiring it, and what they specifically know about you. The company's consumer lookup service is free. If a consumer wishes to be proactively notified by email, there is a $1.95 monthly subscription fee. Alerts.com monitors tens of millions of consumer transactions per month. The service also facilitates consumers' requests to unsubscribe from receiving future marketing…

Manetu’s Consumer Privacy Management Platform Surges Past 4.5 Million Managed Identities

Manetu, which launched its Consumer Privacy Management (CPM) platform earlier this year, has surpassed 4,500,000 data subjects under management, up nearly twentyfold since August and still growing rapidly. Manetu's cutting-edge platform enables companies to empower data subjects to directly self-manage their personal data, including providing or revoking consent to the use of that data. This is a must for companies seeking to give data subjects transparency and control in order to comply with global data privacy…

WireWheel Joins the MuleSoft Technology Partner Program

WireWheel releases a MuleSoft Certified Connector for the WireWheel Privacy Management Platform to simplify connectivity and enable organizations to create connected customer experiences, faster WireWheel, a leading provider of data privacy management solutions, announced it has joined the MuleSoft Technology Partner Program and has contributed to the partner ecosystem by releasing a MuleSoft Certified Connector for the WireWheel Privacy Management Platform. The WireWheel connector enables organizations to quickly and…

Privitar Announces New Integration with AWS Outposts That Enables Organizations To Safely Use Sensitive Data for Analytics in the Hybrid…

Privitar, the leading data privacy platform provider, has announced a new integration with Amazon Web Services (AWS) Outposts that enables organizations to safely use sensitive data for analytics in the hybrid cloud. Through the integration, customers can leverage AWS native services in Outposts to easily deploy the Privitar Data Privacy Platform™ in both on-premise and cloud environments, then scale the solution as their data needs grow and evolve. Marketing Technology News: Conversational Marketing Trends: Chatbots Are…

TrustArc Announces Strong Company Momentum as Organizations Prioritize Privacy as a Strategic Focus

TrustArc Helps Customers Develop Ongoing, Scalable, and Automated Data Privacy Programs TrustArc, the leader in data privacy management and automation, showcased strong company momentum and customer growth over the last year. Customer adoption of the TrustArc Privacy Management Platform increased, and TrustArc strengthened its position as a leading provider of deep privacy intelligence with an expanded partner ecosystem and industry recognition. Demand for the TrustArc Privacy Management Platform reflects a growing need…

Privitar Expands Executive Leadership Team With Appointment of Steven Totman

Privitar, the leading data privacy platform provider, announced the expansion of its executive team with the appointment of Steven Totman as Chief Product Officer. In this new role, Totman will be responsible for Privitar’s overall product strategy and execution. Privitar’s leadership team expansion comes at a time of rapid growth for the company, where headcount has doubled over the last year to 190 employees globally. In recognition of Privitar’s historical revenue growth and significant potential in an increasingly…

Sourcepoint Acquires RedBud to Provide Deeper Insights for Media Ecosystem

Sourcepoint, the privacy compliance platform of record for the digital marketing ecosystem, announces the acquisition of RedBud, a UK-based software technology firm, to provide deeper insights for buyers and sellers of media and data. The acquisition of RedBud’s technology stack and its exceptional team of advertising and privacy experts will uniquely position Sourcepoint to become the most fully-featured data privacy, compliance, and consent management platform focused on the advertising and marketing technology markets.…

Data Gravity Identified as Key Megatrend Impacting Enterprise Growth

Data gravity, or the propensity for bodies of data to draw an expanding swath of applications and services into closer proximity, has been identified as a key megatrend impacting enterprises and service providers over the next decade, according to recently published research.  Data gravity may affect an enterprise's ability to innovate, secure customer experiences, and even deliver financial results on a global scale.  The Data Gravity Index measures the creation, aggregation, and private exchange of enterprise data and…

BlackBerry Unveils Industry’s First Unified Endpoint Security (UES) Solution for AI-powered Cybersecurity

Integrates powerful AI machine learning across EPP, EDR, MTD, UEBA in a single offering BlackBerry Limited announced BlackBerry Cyber Suite, the industry's first, comprehensive, AI-powered unified endpoint security (UES) solution that furthers BlackBerry's leadership in AI. While other solutions on the market only address parts of the cybersecurity challenge, BlackBerry Cyber Suite delivers security and Zero Trust with a zero touch end-user experience through a single console and offers the end-to-end solution with the…