SAP to Resell BigID data discovery and privacy products as solution extensions BigID, a leader in data-centric personal data discovery …
Luxury Institute: The Rising Tide of Advanced Personalization
Marketing is reaching a tipping point. Over the last few decades, brands across industries have navigated from mass marketing to …
Integris Software Launches Partner Program to Advance Global Data Privacy Practices
New program brings together organizations with the common goal of helping enterprises automate their data privacy programs Integris Software, the …
ITP2.1 and the Future of Data as We Know It
In February, Apple released ITP2.1, the latest iteration of its intelligent tracking prevention technology integrated into the widely used Safari …
Valassis Research: Consumers Will Share Data to Receive Personalized Offers
Shoppers Are Receptive to Location-based Advertising Valassis, the leader in marketing technology and consumer engagement, today released new research highlighting …
Putting Brand Safety in Context for Digital Publishers
Publishers generally view brand safety as a necessary means to protect their advertisers. Hard news sites and user-generated forums tend …
AdTech Pro Adam Solomon of Lotame Chats About #DMEXCO 2019
Last week, MarTech company Lotame, was at DMEXCO 2019. At the global event for AdTech innovations and discussions, Lotame announced …
The Logistical Nightmare Looming on Data Privacy: Time to Get Your Head Out of the Sand
Data privacy has become the hottest topic for every senior leadership team thanks to Europe’s General Data Protection Regulation (GDPR), …
Privacy: Forget the Bare Minimum and Think Much Bigger
EU and U.S regulators have cast their watchful eyes on data privacy. Perhaps the biggest show of might against those …
Is Your Sales Proposal Process Putting Your Company at Risk?
Solid Strategies to Ensure Compliance to GDPR for Your Sales Proposal Process In our post-GDPR reality, compliance has become the …
4 Tips for Scaling Your Event Programs in the GDPR Era
It’s no secret that events drive revenue (in a Harvard Business Review study of 739 executives, 52% of brands say …
Personalized Mobile Messaging Platform Raises $40 Million Series B
Sequoia Led Series B Funding Round for Attentive, a Personalized Mobile Messaging Platform to Rapidly Scale Customer and Employee Growth, …
OneTrust and The DMA Announce Strategic Partnership to Equip Marketers for GDPR and CCPA Success
As the Responisble Marketing Partner, OneTrust will partner with the Data & Marketing Association on responsible GDPR and CCPA marketing …
Marketers Are Missing the Mark: Three Tactics to Close the Customer Experience Gap
When it comes to customer experience, there is a clear disconnect between what consumers want and what brands are delivering. …
Data vs. Opinion: Why You Need Both
“Without data, you’re just a person with an opinion.” — W. Edwards Denning Rather than simplifying insight collection, the proliferation of …
How Contract Acceptance Is Evolving with New Customer Experience Expectations
The customer experience in the B2C world is constantly evolving. Consider how you ordered food a few years ago. You …
GDPR Anniversary: Consent and Data Transfer Still Concern Marketers
GDPR has just passed its first anniversary; we thought it a good time to take stock and ask: what have …
Jebbit’s Newest Consumer Data Trust Index Indicates Declining Trust in World’s Leading Brands
Recent Survey Shows Broad Support for Data Privacy Legislation as Consumers Remain Leery of Brands Requesting Too Much Information Jebbit, …
UK Consumers Call for Harsher Fines, Citing Brands Going Seemingly Unpunished for GDPR-Breaches
GDPR may still cause heart palpitations to the marketers who, at this time last year, were scrambling to make the …
GDPR Roundtable Part I: Ensure Data Privacy with Big Data, Blockchain and Collaboration
This is Part One of the GDPR Roundtable Today, it’s GDPR’s first anniversary. In one year of its flourish, we …