Browsing Tag

data privacy

WireWheel Joins the MuleSoft Technology Partner Program

WireWheel releases a MuleSoft Certified Connector for the WireWheel Privacy Management Platform to simplify connectivity and enable organizations to create connected customer experiences, faster WireWheel, a leading provider of data privacy management solutions, announced it has joined the MuleSoft Technology Partner Program and has contributed to the partner ecosystem by releasing a MuleSoft Certified Connector for the WireWheel Privacy Management Platform. The WireWheel connector enables organizations to quickly and…

Privitar Announces New Integration with AWS Outposts That Enables Organizations To Safely Use Sensitive Data for Analytics in the Hybrid…

Privitar, the leading data privacy platform provider, has announced a new integration with Amazon Web Services (AWS) Outposts that enables organizations to safely use sensitive data for analytics in the hybrid cloud. Through the integration, customers can leverage AWS native services in Outposts to easily deploy the Privitar Data Privacy Platform™ in both on-premise and cloud environments, then scale the solution as their data needs grow and evolve. Marketing Technology News: Conversational Marketing Trends: Chatbots Are…

TrustArc Announces Strong Company Momentum as Organizations Prioritize Privacy as a Strategic Focus

TrustArc Helps Customers Develop Ongoing, Scalable, and Automated Data Privacy Programs TrustArc, the leader in data privacy management and automation, showcased strong company momentum and customer growth over the last year. Customer adoption of the TrustArc Privacy Management Platform increased, and TrustArc strengthened its position as a leading provider of deep privacy intelligence with an expanded partner ecosystem and industry recognition. Demand for the TrustArc Privacy Management Platform reflects a growing need…

Privitar Expands Executive Leadership Team With Appointment of Steven Totman

Privitar, the leading data privacy platform provider, announced the expansion of its executive team with the appointment of Steven Totman as Chief Product Officer. In this new role, Totman will be responsible for Privitar’s overall product strategy and execution. Privitar’s leadership team expansion comes at a time of rapid growth for the company, where headcount has doubled over the last year to 190 employees globally. In recognition of Privitar’s historical revenue growth and significant potential in an increasingly…

Sourcepoint Acquires RedBud to Provide Deeper Insights for Media Ecosystem

Sourcepoint, the privacy compliance platform of record for the digital marketing ecosystem, announces the acquisition of RedBud, a UK-based software technology firm, to provide deeper insights for buyers and sellers of media and data. The acquisition of RedBud’s technology stack and its exceptional team of advertising and privacy experts will uniquely position Sourcepoint to become the most fully-featured data privacy, compliance, and consent management platform focused on the advertising and marketing technology markets.…

Data Gravity Identified as Key Megatrend Impacting Enterprise Growth

Data gravity, or the propensity for bodies of data to draw an expanding swath of applications and services into closer proximity, has been identified as a key megatrend impacting enterprises and service providers over the next decade, according to recently published research.  Data gravity may affect an enterprise's ability to innovate, secure customer experiences, and even deliver financial results on a global scale.  The Data Gravity Index measures the creation, aggregation, and private exchange of enterprise data and…

BlackBerry Unveils Industry’s First Unified Endpoint Security (UES) Solution for AI-powered Cybersecurity

Integrates powerful AI machine learning across EPP, EDR, MTD, UEBA in a single offering BlackBerry Limited announced BlackBerry Cyber Suite, the industry's first, comprehensive, AI-powered unified endpoint security (UES) solution that furthers BlackBerry's leadership in AI. While other solutions on the market only address parts of the cybersecurity challenge, BlackBerry Cyber Suite delivers security and Zero Trust with a zero touch end-user experience through a single console and offers the end-to-end solution with the…

Manetu Signs Odgers Berndston As New Client for Advanced Consumer Privacy Management Platform

Manetu, which recently launched its radical Consumer Privacy Management (CPM) platform and added over 250,000 user identities as of mid-August, announced it had signed global recruiting firm Odgers Berndston as a flagship client. Manetu's cutting-edge platform empowers consumers to directly self-manage their personal data, including providing or revoking consent to the use of that data. This enables Manetu's customer to be in greater compliance with new global data-privacy regulations. Marketing Technology News: Study:…

Privitar Announces New Integration with Collibra That Combines Data Intelligence and Privacy Preservation to Accelerate Access to Safe Data

Privitar, the leading data privacy platform provider has announced a new integration with Collibra that combines data intelligence with privacy preservation to accelerate access to safe data. Through the API-based integration, users can democratize access to sensitive data across an organization. Data users can effectively browse and request data within their Collibra Data Catalog, and have Privitar’s data privacy protections seamlessly applied. Marketing Technology News: Seismic Earns the #1 Spot in the G2 Grid Report for…

Why Open Data Is Vital for Our Future

Data has been a hot topic in the past few years. It is used for a wide range of purposes, including market analysis, identifying user behavior, and even for making crucial decisions at the government level. Everything relies on data, pushing the technology behind data processing and analysis further. Data collection is a part of the process. Despite the many regulations limiting how data collection can be performed, privacy remains a big concern among users. Everyone from government agencies to advertisers is actively…

Spirion Unveils Global Alliance Partner Program

Establishes technology and solution provider partner ecosystem committed to strengthening personal data protection through best-in-class solutions Spirion, a pioneer in data protection and compliance solutions, announced its Global Alliance Partner Program, a worldwide partner ecosystem committed to simplifying and strengthening the protection of personal data to reduce organizational risk and facilitate compliance with growing data protection regulations. The new program brings together a broad complement of software…

Okera Introduces Integration With Collibra Platform

Integrated solution empowers data owners and stewards to automatically enforce data governance and security policies across all analytics tools Okera, which enables companies to secure data access at scale, announced an integration with the Collibra Data Intelligence Platform. This allows data owners and stewards to enable classification attributes defined in Collibra to then automatically create and enforce fine-grained data access control (FGAC) policies via Okera. The integration makes it easier and faster to ensure…

Infutor Adds Data Marketing Veteran Kevin Dean as COO

Former Experian Marketing Services President and GM Will Lead Infutor Strategy and Product Management to Accelerate Identity Resolution Expert Innovation Consumer identity management expert Infutor announced that data and marketing veteran Kevin Dean has joined Infutor as Chief Operating Officer where he will oversee and lead all product initiatives, as well as drive strategic growth. With more than 30 years of data marketing and information services leadership experience, Dean was most recently the president and general…

Relativity Now Offers RelativityOne In Switzerland

Complete Discovery Source (CDS) and Deloitte Are Key Partners Providing Relativityone to Customers in Switzerland Relativity, a global legal and compliance technology company, announced that RelativityOne is now available in Switzerland. RelativityOne is the first e-discovery cloud-based platform in Switzerland and it is now available in eight countries, three of which are in the EMEA region. Similar to many countries in Europe, Switzerland has its own set of unique, strong data privacy and compliance regulations that…

Aventri Announces Official Launch of Its Virtual Event Platform

Event management software (EMS) leader Aventri announces the official launch of the Aventri Virtual Event Platform along with the release of key industry-leading features. The breakthrough solution is fully integrated in the Aventri Event Management Solution. It is the first solution enabling event and marketing professionals to manage their virtual, hybrid and in-person events on a single platform. Previously, meeting professionals faced the challenge of using separate platforms for digital and in-person gatherings.…

Why Contextual Targeting Is Critical for Marketers Navigating the Cookie-Less Future

We’re living in a global paradigm shift, where privacy concerns, coupled with the cookie’s demise, is placing pressure on marketers to deliver more personalised and empathetic campaigns, in brand-safe environments. While this presents many challenges, it also presents many opportunities for marketers to unlock more intelligent contextual targeting tactics. Preparing for a cookie-less future The increasingly privacy-savvy consumer is now rejecting the third-party cookie, with a 2018 report revealing 64% of cookies are…

Mintegral SDK Going Open-Source For Increased Transparency And Security

Following recent allegations raised about the ad data collected by the Mintegral SDK, Mintegral has announced its SDK will officially become open-source. While Mintegral denies recent allegations, the move to open-source the SDK is seen as a way to increase transparency within the adtech industry and provide complete visibility into its inner workings. Marketing Technology News: MRM Commerce Achieves Magento Commerce Specialization The Move to Open-Source SDK Mintegral's move to open-source SDK allows mobile developers…

ActiveNav Changes the Game for Risk-Aware Organizations with Revolutionary Data Mapping as a Service (DMaaS)

File analysis software leader launches ACTIVE-Inventory to help organizations understand their data health and effectively manage risk ActiveNav, the data privacy and governance software provider, announced the launch of a new software category: Data Mapping as a Service (“DMaaS”). DMaaS will transform the way data professionals manage their data universe by giving them actionable insights that can aid in a range of risk management tasks. As part of this category creation, ActiveNav is changing the future of data mapping…

Spirion Launches New Products to Simplify Compliance With Expanding Privacy Laws and Regulations

Spirion, a pioneer in data protection and compliance, announced new products to its award-winning Data Privacy Management portfolio – Spirion Compliance and Spirion Analytics. Both products are designed to help organizations manage risk and reduce costs associated with growing privacy regulations worldwide. The new products feature advanced capabilities around compliance, analytics, and discovery, including automated Subject Rights Request (SRR) workflows, from Data Subject Access Request (DSAR) intake through…

Infosum Raises $15.1 Million in Series a Funding

InfoSum, the world’s leading provider of decentralized marketing infrastructure, announces the completion of its Series A funding round, raising $15.1 million. InfoSum has built the world’s first decentralized marketing infrastructure that enables companies of every size and industry to collaborate across first and second-party data sets, to create a superior experience for consumers. Powered by this privacy-first solution, leading broadcasters, brands, and enterprise companies are working seamlessly on first-party…