Browsing Tag

data privacy

BIGtoken Partners With CasperLabs to Bring its Data Marketplace to the Casper Network

BIGtoken, Inc., the first privacy focused, opt-in data marketplace where people can own and monetize their data, announces its partnership with CasperLabs as it begins its plan to migrate its infrastructure to the Casper Network, the first live proof-of-stake blockchain built for enterprise adoption. Marketing Technology News: AnalyticsIQ Hires Marshall to Lead B2B Data Business Growth #BIGtoken announces its partnership with CasperLabs to migrate its infrastructure to the @Casper_Network, the first live…

MeWe Appoints Jeffrey Edell as New CEO

MeWe, the ad-free social network with data privacy and no newsfeed manipulation, announces that Jeffrey Edell has been appointed the company's new CEO and joins its Board of Directors. Edell succeeds MeWe founder Mark Weinstein whose new role is Chief Evangelist. An experienced private and public company leader in the tech and entertainment industries, Edell has previously held Chairman, CEO and other C-level roles at Intermix Media (NASDAQ), the parent of MySpace; Soundelux Entertainment Group/Liberty…

Informatica Wins Industry Accolades for Cloud Innovation, AI, and Data Privacy Excellence

Informatica earns Gold Winner Award for Data Privacy in the Globee Cyber Security Excellence Awards, and shortlisted for The Cloud Awards' Most Innovative Use of Data in the Cloud Informatica, the enterprise cloud data management leader, announced a Gold and several Silver wins in the Globee 17th Annual 2021 Cyber Security Global Excellence Awards. Informatica was the Gold award winner in the Privacy Solutions category, as well as the Silver award winner in three additional categories: Artificial Intelligence in Security,…

New Study By Measure Protocol Reveals Current Consumer Attitudes About Data Privacy

The first edition of "The Measure Privacy Report" shows that businesses are still not getting it right when it comes to consumer privacy Measure Protocol has released the first report in its new ongoing study on consumer privacy issues, The Measure Privacy Report. The study encompasses consumer concerns surrounding the collection and use of personal data, as well as the impact of these concerns on future planned behaviors. With a full 82% of respondents indicating some level of concern surrounding these issues, it is…

MarTech Interview with Ché Wijesinghe, CEO at Cape Privacy

Ché Wijesinghe, CEO at Cape Privacy talks about some of the key data science and data privacy challenges facing B2B teams in tech while diving into the start-up story of Cape Privacy in this chat: ______ Tell us a little about yourself Ché, and tell us about Cape Privacy and how it’s solving the core problems in data science and privacy for business users? Thanks for the opportunity. I’m the CEO of Cape Privacy, a company that was founded in 2018 as an encrypted learning platform to help companies leverage external…

ZoomInfo Expands Privacy Team, Further Demonstrating Its Data Privacy, Compliance, and Security Leadership

Team’s Expertise in Technical, Legal, and Regulatory Privacy Strengthens the Company’s Commitment to Education, Transparency, and Upholding Consumers' Rights to Privacy ZoomInfo (NASDAQ: ZI), a global leader in go-to-market intelligence solutions, today announced the expansion of its dedicated privacy team, further demonstrating its commitment to customers around data privacy, compliance, and security. The privacy team is tasked with delivering one of ZoomInfo’s core missions: providing transparency about…

TrustArc Launches PrivacyCentral for Holistic Management of Ongoing, Scalable Data Privacy Programs

PrivacyCentral Automates Data Privacy Management, Empowers Privacy Professionals to Do More With Less Through Contextual, Real-Time Insights TrustArc, the leader in data privacy management and automation, today announced PrivacyCentral, the first data intelligence center that provides a single point of entry for managing every phase of an organization's privacy journey. PrivacyCentral simplifies the creation and management of ongoing privacy programs and eliminates the reliance on repetitive compliance processes as a new…

IDFA in the New Year 2021

2020 was supposed to be a transformational year for the mobile advertising industry. While it did indeed end up being transformational, it was in ways no one wholly expected as the pandemic changed everything - including media habits. 2021 again purports to be transformational but this time Apple’s rollout of its IDFA changes (which ended up being delayed last year) coupled with other data privacy trends will likely be the forces driving change across the mobile landscape. With over 720 million users, it’s safe to say…

Privitar Now Certified on Cloudera Data Platform

New integration between The Privitar Data Privacy Platform and Cloudera Data Platform provides flexibility for organizations to safely use sensitive data for analytics in the cloud and on-premises Privitar, the leading data privacy platform provider, today announced that it has achieved certification on the Cloudera Data Platform (CDP). Building on Privitar’s existing partnership with Cloudera, The Privitar Data Privacy Platform™ now natively integrates with CDP, providing flexibility for organizations to safely use…

Dathena Inducted Into the Elite Accreditation@SGD Program by Singapore’s Infocomm Media Development Authority (IMDA)

Dathena, a deep-tech company delivering AI-driven data security and privacy solutions for the global modern digital workplace, joins the select list of companies to earn the Accreditation@SGD awarded by Singapore’s Infocomm Media Development Authority (IMDA). The Accreditation@SG Digital (Accreditation@SGD) program was launched in 2014 to accelerate the growth of promising tech companies in Singapore by credentialing them for substantial public- and private-sector projects. To achieve accreditation, companies undergo a…

LogMeIn Furthers Commitment to Data Privacy with TRUSTe Enterprise Privacy Certification

LogMeIn, Inc., a leader in empowering the work-from-anywhere era with solutions such as GoTo, LastPass and Rescue, has attained the TRUSTe Enterprise Privacy & Data Governance Practices Certification from TrustArc, a leader in data privacy management and automation. This certification demonstrates LogMeIn’s ongoing commitment to data privacy and places the company among a select group of leading and world-class organizations who have demonstrated that their privacy policies and data processing practices are consistent…

Conversica Announces SOC 2 Type II Certification

Compliance illustrates company’s commitment to security and data privacy Conversica, Inc., the leader in Intelligent Virtual Assistants helping organizations attract, acquire and grow customers at scale, announced they have successfully completed a SOC 2 Type II audit. The company’s security policies, procedures and practices are now certified as SOC 2 compliant as established by the American Institute of CPAs (AICPA). Marketing Technology News: Seclore Launches Data-Centric Security for Microsoft Teams As…

Acronis Issues Warning of Critical Privacy Risks in 2021 Ahead of Data Privacy Day

As incidents of brute force attacks skyrocket and 80% of companies operate without password policies, the cyber protection experts warn that breaches in 2021 are poised to expose more data than ever Acronis, a global leader in cyber protection, issued a warning that, based on their research of recent cyberattack trends and existing business practices, organizations around the world currently face a global threat to data privacy and security. The company announced its findings on international Data Privacy Day to alert…

CCPA Has Been a Catalyst for Good in Programmatic

When the California Consumer Private Act (CCPA) went into effect earlier this year, some saw it as an onerousconstraint that could cripple the advertising ecosystem. As we enter the third month of the CCPA enforcement era, programmatic has persevered andeven demonstrated tobrands that it is the most reliable solution for reaching consumers. It’s safe to say earlier reports of digital advertising’s impending demise were greatly exaggerated. With the CCPA, California became the first state in the U.S. to comprehensively…

Mobile Ad Platform Mintegral Receives ISO 27001 Certification for Information Security Management

Mintegral, the programmatic advertising platform owned by Mobvista, announced that it has earned the ISO/IEC 27001: 2013 standard certification. By obtaining this certification, Mintegral has exhibited that their information security management and services have met these internationally-recognized standards. ISO 27001 is currently the most authoritative, rigorous and widely used information security management system (ISMS) certification. It performs a full range of assessments from the aspects of organizational…

Okera and Starburst Announce Strategic Partnership

Okera and Starburst, the Presto Company, announced a strategic partnership to automate sensitive data discovery, security, and privacy protections, enabling secure data access and analytics at scale. Together, Okera and Starburst empower customers to achieve accelerated analytics along with essential security and privacy protections for sensitive data – at scale and at a lower cost than other strategies. "Secure data access across a distributed environment is key to unlocking the full potential of a powerful analytics…

Straight Talk: Rectifying an Industry Entrenched in Unethical Behavior

Every industry is plagued by unethical behavior. Adtech seems to suffer the most. Advertising technology or Adtech trend continues to evolve during the pandemic crisis. It’s no secret that convolution and an overall lack of transparency permeate every corner of the adtech Lunascape. Over the years, adtech has become an industry not only built on complexity but one that thrives on it. However the industry has reached a crossroads — deep-rooted issues around competition, ethics, and privacy are all coming to a head at the same…

Lessons Learned: Taking Retail Marketing into 2021 and Beyond

As 2020 comes to a close, there are glimmers of hope for the retail industry that better days are ahead in 2021. First, the National Retail Federation reports a V-shaped recovery, with September marking the fourth straight month of year-over-year gains. Second, the U.S. Census Bureau, which monitors COVID-19 impact, announced that overall retail sales in September were up 1.9% seasonally adjusted from the previous month and up 5.4% year-over-year, more than triple and double the increases of August, respectively. While…

80% of Canadian Businesses Don’t Inform Website Visitors of Third-Party Tracking

Only 38% of Canadian businesses have a well-defined, documented policy for customer data privacy Data privacy and online surveillance transparency continue to be serious issues for Canadians. A newly released survey reveals that a vast majority of businesses in the country do not inform their website visitors of third-party tracking. The November 2020 study - conducted by CRM Essentials and sponsored by Zoho - surveyed 429 Canadian business leaders and employees and found that only 20% of respondents inform their…

Data For Good: Nurturing The New Relationship Between Consumers And Their Online Privacy

How serious are you about online privacy management? As digital citizens, we leave an ever-growing breadcrumb trail of personal data behind us every minute of every day. And through recent years – and recent scandals – this has increasingly troubled us. In 2013, 56% of internet users were concerned about the internet eroding their personal online privacy. By 2019, this online privacy crisis had climbed to 61%. Fast-forward to 2020, however, and the pattern has muddied. Some privacy concerns have actually declined in…