Ask any marketer about the biggest events of 2018 so far and you’re not likely to hear about the results …
TechBytes with Dorian Kim, VP, Retargeting and Programmatic Operations, AppLift
Dorian Kim VP, Retargeting and Programmatic Operations, AppLift Audience segmentation remains the most challenging aspects of building powerful targeting campaigns. …
Interview with Dave Swarthout, Data Protection Officer, Monetate
"Privacy by Design is about ensuring that all of the data privacy principles are incorporated into our products, on top …
TechBytes with Roger Kjensrud, Co-Founder and CTO, Impact
Roger Kjensrud Co-founder and CTO, Impact Continuing on our mission to bring first-hand insights into GDPR and its impact on …
80 Percent of Marketers Concerned Their Marketing Technology Vendors Might Expose Their Company to GDPR Legal Risks
New Demandbase Research Indicates Only 32 Percent of Organizations Surveyed are Fully GDPR Compliant; Most Companies Still Working Toward Compliance …
Interview with Stephen Wakeling, Founder and CEO, Phobio
"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through …
Customer Experience in the Age of GDPR: Privacy vs. Personalization
Moving beyond GDPR, privacy requirements will actually help to drive better customer experience as organizations will only be able to …
Top 10 Takeaways From The Mary Meeker 2018 Internet Trends Report
Some of the Biggest Themes in The Internet Trends Report This Year Include Privacy, Ecommerce, China, And Work China will …
TechBytes with Patrick D. Mahoney, President and CEO, IEEE GlobalSpec
Patrick D. Mahoney President and CEO, IEEE GlobalSpec Since its first notification, GDPR has proved to be the biggest disruption …
Adobe Exerts Control Over Data Export, Aiding Data Privacy in Audience Manager
Adobe’s Audience Manager Now Comes with a Patented Data Export Controls A day before General Data Protection Regulation (GDPR) was implemented, …
Insights Network Study Shows US Consumers Want Privacy and Protection of Personal Data
Nine out of 10 Consumers Think it is Unethical for Personal Info to be Shared Without Consent, Says Study All …
Interview with Steve Lok, Global Head of Martech, The Economist
"There’s been a shift in our ability to connect growth directly to marketing resource spend, essentially creating another directly attributable …
TechBytes with Laura Koulet, Vice President Legal, Tapad
Laura Koulet Vice President, Legal, Tapad Preparing for GDPR? In this TechBytes, Laura Koulet, Vice President of Legal at Tapad, provides …
TrustArc Launches GDPR Validation, Empowering Companies to Demonstrate GDPR Compliance Status
New Technology-Powered Assessments Provide Independent Validation of GDPR Compliance TrustArc, the leading data privacy management company, announced the launch of …
TechBytes with Ivy Shtereva, Director, Marketing and Marketing Operations – Yes Lifecycle Marketing
Ivy Shtereva Director, Marketing and Marketing Operations, Yes Lifecycle Marketing As the date For GDPR to come into force, closes …
GDPR: Take a Long, Hard Look at Yourselves in 2018
Every so often something big comes along that throws a spanner in the business works. There might be mild panic …
TechBytes with Fatima Nadine Khan, Chief Privacy Officer, Demandbase
Fatima Nadine Khan Chief Privacy Officer, Demandbase GDPR could be the most disruptive event of the year for marketers. Last …
Is GDPR Really Changing Ad Tech?
The ad tech industry is accustomed to change. The General Data Protection Regulation (GDPR) will, no doubt, have a global …
OneTrust Simplifies GDPR Compliance for Marketers with Launch of Universal Consent and Preference Management Platform
Enterprise-Grade Platform Integrates with Existing Marketing Technologies to Implement Compliance with Global Privacy Regulations OneTrust, a global leader in enterprise privacy …
TechBytes with Ian James, GM, International, Verve
Ian James GM International, Verve The tech industry has come a long way in utilizing Location Data to enhance modern …