Mid-market performance agencies and brands can now manage their own campaigns on leading DSP platform

AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, announced an integration with MediaMath that will offer mid-tier agencies and brands self-serve access to MediaMath’s industry-leading demand-side platform (DSP), with no monthly minimums.

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The MediaMath DSP offers powerful off-the-shelf and custom capabilities for brands to reach and influence customers and prospects across every screen. This new collaboration will offer expanded access for agencies and businesses – both in the U.S. and Canada – looking to fully deploy their own programmatic solution, while also receiving access to MediaMath beta products and opportunities.

“With the rapid growth of digital advertising, performance marketers need more nimble solutions that enable them to autonomously decide the best inventory for their marketing spend,” said Wilson Schaser, Director, Client Services at MediaMath. “Especially considering the ever-evolving landscape and the inevitable phasing out of third-party cookies, brands need smart, scalable targeting solutions to reach their customers, maintain consumer privacy and protect their brands.”

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To complement this self-serve DSP access, AUDIENCEX offers a unified solution for search and social that integrates seamlessly with any programmatic initiative, along with support from its award-winning creative services team. This newly expanded suite of products and services will be supported by AUDIENCEX’s best-in-class strategy and campaign management teams.

“Partnering with MediaMath to provide customers independent access to a high-performing self-service DSP demonstrates our continued focus on delivering innovative solutions that are responsive to the evolving needs of today’s marketer,” said Jason Wulfsohn, Co-Founder and COO at AUDIENCEX. “This joint solution will enable mid-market agencies and brands to add an autonomous management solution to their existing programmatic efforts, while amplifying the intrinsic value of AUDIENCEX to scale customer reach and acquisition.”