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AudienceX

AUDIENCEX Named #40 Fastest-Growing Private Company in California from The Inc. 5000 Series

Largest independent trading desk grew 441% in last 2 years AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, was named the 40th fastest growing private company in California by Inc. magazine. Born of the annual Inc. 5000 franchise, this regional list represents a unique look at the most successful companies within California’s most dynamic segment—its independent small businesses. Marketing Technology News: Axiomatics Presents Data Security Trends Emerging in 2020 AUDIENCEX is…

AUDIENCEX Announces Executive Team Expansion and Multi-Million Dollar Investment To Drive Continued Growth

Industry Veteran Brian Ko joins company as Chief Commercial Officer AUDIENCEX, the largest independent trading desk built for performance marketers, announced that industry veteran Brian Ko has joined their executive team as Chief Commercial Officer. In his new position, Brian will play a key role at AUDIENCEX, overseeing the Sales, Strategy, Client Services, and Marketing teams. This hire comes on the heels of AUDIENCEX’s announcement of a multi-million dollar investment from Decathlon Capital Partners to drive…

AUDIENCEX Ranks #162 on Deloitte’s 2019 Technology Fast 500 of Fastest Growing Companies in North America

Attributes 709% Revenue Growth to Full-Funnel Digital Performance Solutions as well as High-Impact Creative for Brands and Agencies AUDIENCEX  announced it ranked 162 on Deloitte’s 2019 Technology Fast 500, a ranking of the 500 fastest growing tech companies in North America. AUDIENCEX grew 709% in the last three years. AUDIENCEX works to streamline the complex world of digital marketing for marketers and agencies through a unified and transparent approach to omnichannel marketing campaigns, designed to reach target…

MarTech Interview with Reeve Benaron, Executive Chairman and CEO at AUDIENCEX

"Thanks to advancement in AI, the aspiration of delivering the right message to the right person at the right time is becoming a reality." Tell us about your role and journey into technology. What inspired you to start AudienceX? I’ve always been an entrepreneur, and so I have a keen appreciation for the challenges facing burgeoning brands. More often than not, challengers simply don’t have access to the same tools and capabilities as the established brands they’re looking to disrupt. That’s why we formed AUDIENCEX with…

MarTech Interview with Jason Wulfsohn, Co-Founder and COO at AUDIENCEX

"To create a cohesive omnichannel campaign, marketers must be able to optimize across channels, including the walled gardens." Tell us about your role and journey into Technology. What inspired you to start AUDIENCEX? I started my career directing television commercials and feature films after I graduated from USC film school in the late 90s. Eventually, I realized there was a compelling business rationale to launch my own commercial production company, especially during a time when broadcast spots were still the…

AUDIENCEX Continues Momentum with 300% Revenue Growth and Strategic Leadership Appointments

The largest global independent trading desk welcomes new C-Suite executives Andy Vogel and Ryan Carhart to support further expansion AUDIENCEX, the largest global independent trading desk built for performance marketers, announced it has experienced record growth, including doubling its business in under 12 months, the addition of over 150 new clients and revenue for the current quarter increasing more than 300% YOY. To support this rapid business growth, the company has announced several executive-level hires, with the…

Zeta Global and AUDIENCEX Enter Into Strategic Partnership

Partnership Focused on the High Growth SME Market AUDIENCEX, a leading provider of end-to-end digital marketing solutions for mid-market businesses, today announced a strategic  partnership, effective immediately, with Zeta Global, the data-driven marketing technology company that helps brands acquire, retain and grow customer relationships. Under the terms of the partnership, AUDIENCEX will assume certain small to medium-sized enterprise (SME) business operations of Zeta’s programmatic platform. The news comes on the…

Stop Overlooking the Upper Funnel

If you market products or services that have a long consideration cycle, chances are your efforts are focused on the bottom of the funnel. In B2B marketing and direct marketing for high-ticket items, ROI is usually the most important metric, so marketers tend to focus on getting those leads into the CRM and over to sales. After all, the faster those leads are generated and closed, the better the numbers look. As a result, getting budget approval for top-of-funnel awareness efforts can be especially challenging. Most…

AUDIENCEX and Marin Software Strike Exclusive Partnership to Elevate Cross-Channel Advertising for the Mid-Market

AUDIENCEX, a leading provider of digital marketing solutions for mid-market businesses, announced an exclusive partnership with Marin Software, a global leader in ad management solutions for performance-driven advertisers and agencies. Under the terms of the partnership, AUDIENCEX becomes the official provider of the MarinOne platform for mid-market brands and agencies. MarinOne unifies search, social, and eCommerce advertising within a single platform, enabling advertisers to maximize the results of their digital campaigns…

5 Steps to Elevate Your DCO Experience

Every day, more marketers test Dynamic Creative Optimization (DCO) for the first time.  Whether those tests soar or falter depends on one important question: Are marketers setting up their campaigns to succeed, or are they tethering their potential? To elevate the effectiveness of their efforts, there are 5 key best practices to consider when foraying into DCO: Think Full Funnel DCO is more than a lower-funnel conversion tool. With DCO, marketers can craft full-funnel campaigns that optimize engagement at every stage of…

AUDIENCEX and Sizmek Partnership Empowers Mid-Market Advertisers in North America with Enterprise-Class Marketing Technology

Marketers Can Now Build Sustainable, Brand-Safe Omnichannel Campaigns on Their Own AUDIENCEX, a leading provider of end-to-end digital marketing solutions for mid-market businesses,  announced an exclusive partnership with Sizmek, the world’s largest independent buy-side advertising platform delivering impressions that inspire. Under the terms of the partnership, AUDIENCEX becomes the only official Sizmek-certified mid-market reseller of the company’s buy-side advertising platform in the United States. For the past five…

Sizmek DSP Brings in Contemporary AI/Machine Learning Technology for Better Programmatic Control and Efficiency

AI-Enabled Sizmek DSP Provides Agencies and Brands with Improved Insights and Total Transparency to Optimize Campaigns in Real-Time Today, Sizmek has announced a completely overhauled industry-leading DSP. The new DSP presents an evolved user experience, providing clients with new screens and workflows for added transparency, control, and efficiency when managing budgets and programmatic spend. These enhancements ensure agencies have greater insight into their advertising campaigns, enabling them to identify and optimize…