C3 Metrics Launches “Bug Bounty Program” on the Bugcrowd Platform

Leading Cross-Channel Advertising Measurement Outcome Provider Commits to Site Safety with the Leading Crowdsourced Security Company

C3 Metrics, a global leader in cross-channel advertising measurement and accountability, announced the launch of a Bug Bounty Program with Bugcrowd, a pioneer in crowdsourced security, to ensure the security of its customer data.

A Bug Bounty Program is a crowdsourced initiative that rewards individuals for independently discovering and reporting software bugs in an organization’s Internet-connected assets and applications.

Bug bounties are often initiated by security teams to supplement internal code audits and third-party penetration tests. The diverse nature and the sheer numbers of a crowdsourced security approach allows a more in-depth testing and adds additional layers of security to an organization’s overall vulnerability management strategy.

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“Some of the biggest brands in the world depend on the marketing and business intelligence C3 Metrics provides – and they also rely on the security of this data,” said Ashish Gupta, CEO of Bugcrowd. “C3 Metrics joins leading organizations around the world using Bugcrowd to harness the creativity of a global Crowd of trusted whitehat hackers to outsmart adversaries – something you can’t get through traditional security testing alone. We’re proud to work with C3 Metrics and be part of their extended security team.”

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The Bug Bounty program includes:

• Vulnerabilities found by researchers in the private program are required to be reported to Bugcrowd.
• Reporting a vulnerability previously discovered by C3 Metrics will be assessed, and a reward may be offered to researchers as a good faith payment.
• Bugcrowd will verify bugs and reward researchers based on the severity of the flaw and awards up to $10,000.

C3 Metrics COO and Co-Founder Jeff Greenfield said, “Ensuring data security for the brands we work with is an essential part of who we are at C3 Metrics. Launching a Bug Bounty Program with Bugcrowd will enable us to improve our site security and reduce any future risk through the identification of vulnerabilities. We look forward to working with Bugcrowd and their elite security researchers to safeguard our offerings.”

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