GoodFirms conducted constructive surveys with global IT companies and experts to obtain parallel insights that would benefit businesses dealing with email marketing, online reputation management, blockchain technology, PPC advertising, content marketing, and custom software development.
Here is a summary of the aforementioned surveys conducted by the research team of GoodFirms:
Benchmark Numbers, and Trends for Highly Converting Email Marketing Campaigns
Email marketing has proved to bring on highest return on investments from time to time, in terms of money and efforts combined. More than 95% of the email marketing specialists mentioned building strong customer relations and selling of products/services to be the most successful email marketing goals. The average Click-Through Rate, across all geographies and industry sectors, came out to be 4.2%, wherein 53.75% of email marketers send emails weekly.
The Modus Operandi of Online Reputation Management for Businesses
The online reviews have bestowed the consumers with the highest chair in the market, leaving no option for the brands but to please them. The most important benefit attained through ORM turned out to be consumer trust with 44.4% of the affirmation from the survey participants. Also, thought-leading content was the first choice for more than half of the reputation management experts, in order to build a strategy for building a positive reputation in the market.
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The Ultimate Research on Blockchain Development for Businesses
The blockchain technology has brought in significant benefits for versatile industries including fintech, supply chain management, non-profit charities, edutech, government and so on. The participants unraveled the top-most trend in blockchain innovation to be Smart Contracts with 90.9% of the votes. The average time for building a basic blockchain application was evaluated to be 3.2 months and the cost for the same to be $105000.
Tips and Tactics for a Winning PPC Campaign Management
PPC advertising help businesses buy leads to a website, from search engines and social media platforms. The top PPC companies revealed Google AdWords Editor, WordStream Advisor, and Bing Ads Editor to be the most used PPC management tools for marketers. The basic cost of a PPC service plan is $430. Also, 72.7% of the survey takers said that beating the competition is the most challenging part of running a PPC ad campaign.
How Businesses Use Content Marketing
Quality content marketing is no more just a substance for online marketing departments, it has turned into a modern business need for standing out. On average, businesses allot 25% of the marketing budget for content production and distribution. 42.9% of the survey participants pointed out producing engaging content to be the biggest challenge in content marketing for the most sought purpose of improving search engine rankings.
Remarkably Useful Stats and Trends on Software Development
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GoodFirms is across the world recognized as a reliable B2B research, ratings and reviews platform. It conducts surveys to provide informative insights to benchmark the enterprise activities of companies and professionals. This moreover improves its commercial solutions and match the pace of the evolving industry.
GoodFirms also facilitates the SaaS and PaaS corporations by encouraging them to participate inside the on-going research and display their strong report of work.