Browsing Tag

content marketing

SEMRush Announces Craig Campbell as the Host of the Brand’s Podcast on Affiliate Marketing

“Affiliate Marketing Academy with Craig,” the new podcast will feature some of the biggest, most successful names in the affiliate marketing industry. The first episode features Deepak Shukla SEMRush announced their much-awaited Affiliate Marketing Academy with Craig podcast earlier in the week. The new podcast, hosted by none other than SEO guru Craig Campbell, will feature some of the leading names in the affiliate marketing industry. The first episode will feature Deepak Shukla and will be mainly an introduction to…

V12 Marketing Drives Growth for Businesses with New Partnership

V12 Marketing, has announced an exclusive content development and advertising partnership with Concord-based news outlet, the Concord Sentinel. This partnership enables V12 Marketing clients access to brand interview-style articles, placement in the Concord Sentinel Business Directory, unrestricted access and preferential treatment when running digital advertising campaigns. Marketing Technology News: Sage and Brightpearl Announce Partnership "It's a big deal for businesses to have this type of instant access," says…

Differences in Content Consumption: Marketers’ Top Mistakes

TikTok and Instagram user scenarios are entirely different, but many marketers working with TikTok influencers use the same approach as with Instagram creators. Below are the top four mistakes that marketers often make when evaluating TikTok influencers for their marketing campaigns. They Pay a Lot of Attention to the Number of Followers. It's not a good idea to focus on the number of followers on Instagram, either. You should always check audience authenticity. But on TikTok, followers are less critical. While a video…

Knotch Announces Launch of Pros & Content Community

Knotch, the leading Content Intelligence Platform, announced their official launch date of the Pros & Content Community, the world's first community built by and for content leaders, set to launch December 9th at a virtual event, Pros & Content Live. Soft-launched in September, the community currently represents content leaders from over 100 brands. This thoughtfully curated community was formed from a series of Zoom roundtables toward the beginning of the pandemic. In these roundtables, Anda Gansca, CEO and…

Bouma Takes Reigns of Manifest

Melissa Bouma has been promoted to President of premier content marketing agency, Manifest, as current President Eric Goodstadt announced his departure earlier this month. Manifest is a leading independent performance-driven content market agency serving progressively minded businesses throughout the U.S. and internationally. Marketing Technology News: Study: Just 36% of Marketers Have a Marketing Attribution Strategy Mrs. Bouma has been a member of the agency's executive team for 3-years and, although the agency…

Issuu Partners with Dropbox to Organize Design Assets and Publish Faster

New integration highlights the Issuu Story Cloud's momentum as an integral part of the mainstream content marketing tech stack Issuu announced the company has been named a Premier Technology Partner with Dropbox, the one organized place for people's content and all the collaboration around it. The new integration with Dropbox, which is now available on the Dropbox App Center, enables content marketers and designers to keep PDFs and InDesign files hosted and organized in a central repository, always available to upload and…

SEMrush Expands Board of Directors with Appointment of Trynka Shineman

Semrush, a leading online visibility management, and content marketing SaaS platform, has expanded its Board of Directors with the appointment of Trynka Shineman as an independent non-executive director. Trynka Shineman has served in various senior executive and non-executive roles for companies in the online services and marketing space. She is currently a non-executive director on the boards of TripAdvisor and Ally Financial Inc., as well as a trustee of the Massachusetts Technology Leadership Council. Trynka served in…

DemandJump Announces Insights for Content, Automating Content Strategy and Research

In less than 15 minutes, Insights for Content provides a rich content-marketing strategy template for any topic, article or product DemandJump, the leading marketing insights and attribution platform, announced the launch of Insights for Content, automating content strategy and research for content marketing. Where traditional content tools simply provide data, Insights for Content recommends specific content to write, providing rich content templates for each recommendation. By simply inputting a topic, the product allows…

Why Did It Take a Global Pandemic for Companies To Think Creatively?

Think about your last experience at a restaurant—you know, before the global pandemic. If you had an excellent experience, many of the finer details of the meal are probably still sharp in your brain—the ambiance, the playlist, the conversation, the delicious food, of course. If you had a terrible experience, those details might be just as sharp, but not in the way any restaurant would want to be remembered. Now, if the experience was somewhere in the mediocre middle, the memories might be hazier. In fact, you may not…

Vestorly Adds David Brown to Board of Directors

Vestorly, a venture-funded AI-driven Content Management Engine software company announced the addition of veteran marketing and agency executive, David Brown, to its Board of Directors. Mr. Brown brings a wealth of experience in personalization, content marketing, executive management, and business strategy to the Vestorly team. Recommended: MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs) “Marketing technology today enables organizations to understand customers as individuals, including their unique…

Contently Launches Content Value Dashboard to Help Marketers Prove Content ROI

Contently, the content marketing solution of choice for the world's top brands, today released the Content Value dashboard, a groundbreaking analytics feature that measures content's impact, down to the dollar. As part of Contently's content marketing analytics suite, the Content Value dashboard quantifies how much a company's organic search traffic from content is worth every month. Calculations are based on how much it would cost a competitor to replicate that reach through paid ads. The dashboard also measures two key…

Noosh and Tealbook Partner to Bring Enhanced Supplier Data to World’s Leading Brands

Partnership provides supplier discovery, diversity and data enrichment from Tealbook to Noosh customers Noosh, the world's leading independent marketing execution company, and Tealbook Inc., the 'Trusted Source of Supplier Data' announced a new partnership to provide an enhanced user experience for Noosh's customers. Through this unique partnership, Noosh's customers will have access to autonomously enriched marketing supplier data  tagged with diversity status and linked to suppliers' profiles within Tealbook's Supplier…

Try This 3-Part Data-Based Strategy For More Clicks This Black Friday

This year’s Black Friday is likely to be more competitive than ever before - most likely due to the current economic recession. Some people may think that the bigger players have an advantage, however, the power of big data can level the playing field. This 3-part strategy can help businesses of all sizes get started. No longer a luxury, public data extraction through web scraping is now critical to e-commerce. It’s no longer a matter of providing a “competitive advantage”. Data extraction is going mainstream as a vital…

MarTech Interview Series with Lynne Capozzi, Chief Marketing Officer at Acquia

"Practical applications of machine learning will take off in 2021, as marketers develop higher volumes of content targeting each stage in the customer lifecycle." Tell us about the way Marketing messages are evolving? Marketing messages will lose the jargon. In 2021, the marketing language will continue to see less use of jargon and be more genuine. COVID has taught marketers the value of straight talk and the appreciation of value-based messaging. Consumers are faced with a barrage of messaging from a variety of…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Tethr (Customer Experience), Miva (E-commerce), XANT (Sales Engagement), Cohley (Content), Revcontent (Content Marketing). The Northridge Group and Tethr Announce Strategic Partnership The Northridge Group, Inc., an industry leader in contact center and customer experience consulting, and Tethr, the market’s most advanced conversation intelligence platform, announced the formation of…

Revcontent Tapped by Barstool Sports for Exclusive Content Recommendation Partnership to Increase Revenue

Barstool Sports and Revcontent ink an exclusive multi-year partnership to increase revenue and enhance user experience for millions of "Stoolies" Revcontent, a leading content marketing and discovery platform, announces an exclusive, multi-year partnership with Barstool Sports, a daily sports and pop culture media icon covering the latest news and viral highlights. Revcontent's lightweight, customizable technology will help Barstool Sports exceed revenue, engagement and growth goals. Marketing Technology News: TVision’s…

Covid Transformed Business. But Has it Transformed Buyer Enablement?

There is a big opportunity for everyone in the COVID-19 related buyer enablement. Gartner recently found that among B2B buyers, 77% of them rated their purchase experience as extremely complex or difficult. 95% of buying groups report having to go back and revisit decisions at least once as new information emerges. In theory, the shift to an all-digital buying process -- which has been precipitated by the Covid-19 pandemic -- should make it easier for marketers to measure the digital body language and intent of…

MarTech Interview with Mark Bornstein, VP of Content Marketing at ON24

"Buyer-led journeys are on the rise. Increasingly we see prospects conducting their own research prior to engaging with a sales representative." Hi Mark, please tell us about your experience as a Martech leader through the COVID-19 crisis. This year, we’ve seen businesses fully embrace digital for the first time. And while that certainly had its challenges, it also unlocked tremendous opportunities, especially for marketers. Companies got creative to stay connected to prospects and customers through new technologies,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Adobe (Customer Experience), Terminus (Account-Based Marketing), AudioEye (Content Marketing), RingCentral (Unified Communications), and eGain (Customer Engagement). Adobe to Acquire Workfront Adobe announced it has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers, for $1.5 billion, subject to customary purchase price…

AudioEye and Neil Patel Digital Announce Strategic Partnership

Partnership elevates the performance of SEO with AI-powered accessibility AudioEye, Inc., the industry-leading digital accessibility platform, and digital marketing agency Neil Patel Digital, announced their strategic partnership to integrate AudioEye's digital accessibility platform with Neil Patel's Ubersuggest SEO platform to show digital marketers how accessibility impacts the performance of SEO. Patel has helped digital marketers at Amazon, Microsoft, Airbnb, and Google accelerate growth through performance marketing…