Browsing Tag

content marketing

Sagicor Wins Prestigious Interactive Marketing Awards

Sagicor® Life Insurance Company (Sagicor) receives five awards for its 2020 entries in the AVA DIGITAL AWARDS and HORIZON INTERACTIVE AWARDS competitions, which recognize excellence in digital creativity, branding, strategy, web design and creative media. "We are extremely proud of our entire team. These award-winning efforts reflect our commitment to providing consumers an enriched, user-friendly, interactive experience and our partners with the web-based resources they need to succeed," said Bart Catmull, President…

Content Marketing Tools For Every B2B Marketer

As good as 88% of the B2B marketers believe in using content marketing as an integrated part of their digital marketing strategy. Are you a part of the 88% clan or the rest of the 12%? Irrespective of whether you are or aren’t, keep abreast of the latest in content marketing, learning about different content marketing tools, understanding them and adapting them to your digital marketing strategy is crucial.The importance of a strong content marketing strategy can never be overstated. There are hundreds of content…

Sprinklr Named a Leader in the 2021 Gartner Magic Quadrant for Content Marketing Platforms

Sprinklr, the unified Customer Experience Management (CXM) platform for modern enterprises, announced it has been recognized as a "Leader" in the Gartner Magic Quadrant for Content Marketing Platforms, 2021. This marks the second consecutive year that Sprinklr has received the "Leader" designation. The evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and ability to execute. Marketing Technology News: TigerGraph’s Graph + AI Summit 2021 to Feature 40+ Sessions, Live…

World-famous SEO Expert Bruce Clay Launches His Online SEO Training Course for CMO’s and Marketers Worldwide

Bruce Clay's famous in-person SEO training course — now available online— takes the guesswork out of planning with the most strategic SEO training in the world. Smart brands leverage SEO to build a website's traffic and more importantly, revenue. "With CMO's and marketing departments challenged more than ever to deliver quality website traffic, leads and revenue, keeping up with SEO, Google, and the competition has never been more important to ROI," said Bruce Clay, who founded search-marketing agency Bruce Clay…

Fintel Connect Introduces Fintel Check, an AI-Powered Content Marketing Compliance Tool

Performance marketing technology company Fintel Connect announced the launch of its latest offering for the financial services industry, Fintel Check, a regtech tool to help financial brands keep their content marketing compliant. More than 50+ financial brands and fintechs are already leveraging Fintel Connect's technology to enhance their marketing through its performance marketing network and tracking and reporting capabilities. Fintel Check represents the latest in a product suite designed to ensure financial…

The Ultimate Tool For B2B Commercial Teams, N.Rich’s ABM Platform is a One-Stop-Shop For Cross-Channel Ad Campaigns

Unlike Any Other ABM Platform, N.Rich's Free Self-Service UX Reduces ABM Program Launch From Months To Just A Couple Of Days In today's age, content is king. For businesses, this reality ultimately translates to a heavy reliance on advertising and content marketing in order to outrank competition and drive conversions. Commercial teams are constantly in need of resources to stay ahead of the game – without breaking the bank or falling short of expectations. The ever-present problem is that many advertising platforms cannot…

From Writers & Editors to Analysts & Strategists: Content Marketers Stepping Into New Roles as Business Partners

New Research From Managing Editor Magazine Uncovers Which Job Skills and Responsibilities Will Lead to Higher Salaries as the Economy Recovers Being a great writer, editor or designer may be the most common entry point for content marketing careers, but data analytics and content strategy skills are the tickets to earning bigger salaries, the Managing Editor Career Survey Report 2021 finds. Marketing Technology News: MNI Targeted Media Introduces Proprietary Bookazine Cover Wrap Ad Format “We want to…

Marketing Firm Genzup Connects Businesses With Gen Z

In a world of chaotic internet memes, social media, and instant gratification, a lot of businesses are struggling to compete for Gen Z’s attention. The future of the economy will soon depend in part on Gen Z, but traditional marketing techniques are not capturing these young customers. That is where Genzup comes in. Genzup is the leading marketing firm that is focused on Generation Z. Its CEO, Anmol Dhalla, is just nineteen years old and has a lot of marketing expertise when it comes to Gen Z. “I know what they want…

Top Digital Marketing Platforms From Around The World To Help You Change Your Game

Marketing is meant to evolve with time. From conventional marketing concepts to digital ones and now the emergence of Artificial Intelligence in marketing and advertising, marketing tech has always amazed with its capabilities and scalability. Marketing Technology News: Diving into Early Stage Accelerator Programs and their Growth in the Marketplace As the pandemic stuck, businesses that never wanted to go digital have undergone a digital shift. Today, every business wants to go digital because if it doesn’t, it is…

Revcontent Expands to Brazil, Offering Competitive Revenue to Publishers and Premium Inventory Offerings to Advertisers

Revcontent drives the next stage of its global expansion efforts to Brazil, bringing much-needed diversity and competition to the region. Revcontent, a leading content marketing and native advertising platform, has announced its expansion into Brazil as the company expands globally in 2021. With dedicated, in-market Brazilian representatives, the move will allow advertisers to target Revcontent's exclusive, Brazilian publishers and receive dedicated, in-market support specific to the region. Marketing Technology News:…

Twk.Today Announces The Global Launch Of Its Disruptive Content Marketing And Media Profiling Platform

- The AI-powered platform will make it easier for the media and newsrooms to find the right business expert who is ready to comment on a story! - Signing up is currently active for individual business experts and PR agencies Twk.Today -Those Who Know- announced today the official launch of its experts and thought-leaders' media profiling and content marketing platform with an ambitious vision to solve global, historical and persistent issues in finding the right expert to comment on a story and eliminate the barriers and…

Tech Marketers Report Big Jump in Digital Tactics

Content Marketing Institute Releases 2021 Research on Technology Content Marketing Getting in front of audiences virtually was a priority for technology marketers in 2020 with a majority using virtual events, webinars or online courses. That’s just one of the key findings in the new Content Marketing Institute research report out today, Technology Content Marketing Benchmarks, Budgets, and Trends with Insights for 2021, sponsored by IDG Communications, Inc. Marketing Technology News: Roku’s Active Live Streaming Video…

Roosterly Announces $2800 Stimulus Program For Executives Impacted By Pandemic

Roosterly, Inc. today announced a $100,000 program that will further the company's support for Coaches, Consultants and Sales Professionals in the U.S., which have been affected by the economic impacts of the COVID-19 pandemic. The new program is aimed at providing social media marketing services free of charge for a period of 60 days to executives that need support positioning themselves for new opportunities, nurturing relationships, building a position of thought leadership and positioning themselves as a subject matter…

ZoomInfo Announces Executive Leadership Changes to Power the Next Phase of Its Rapid Growth

Chris Hays Becomes Chief Operating Officer; Hila Nir Serves as Chief Product Officer; Shane Murphy-Reuter Joins as Chief Marketing Officer ZoomInfo, a global leader in go-to-market intelligence solutions, announced three executive leadership changes to drive the next phase of its rapid growth and transformation in how businesses go to market. Effective today, Chris Hays has been promoted to Chief Operating Officer, Hila Nir has been promoted to Chief Product Officer, and Shane Murphy-Reuter has joined as Chief Marketing…

Video Lead Generation Google Ranking Expert Marketing Service Launched

Amali Digital Marketing Agency expanded its services to offer high-quality lead generation for local businesses in Port Elizabeth throughout Eastern Cape Amali Digital Marketing Agency, an online marketing agency based in Cradock, South Africa, announced an updated range of lead generation solutions for local businesses and the surrounding areas. The agency implements effective solutions designed to connect local businesses across sectors with more potential customers in their target areas. The latest announcement aims…

Mutant Names New Country Manager for Malaysia

Award-winning public relations and content marketing agency Mutant has appointed branding and communications veteran Archana Menon as its Country Head for Malaysia. In her new role, Menon will be responsible for overseeing and growing Mutant’s business in Malaysia, offering specialist services in branding, content development, PR and digital marketing to both existing and new clients and driving results that boost sales, leads, and customer retention. Marketing Technology News:Calldrip Announces Integration with…

My Journey from Marketer to Becoming the CEO

I didn’t really think my career path would include “CEO & Co-Founder of a high-growth SaaS company” My passion has always been -- and still is -- marketing. I love engaging with audiences and I thrive when I get to create things that never existed before. I quickly realized, though, that by founding Casted, I was able to combine the two. At my previous company, I spearheaded our brand podcast and found that it was a gold mine of content. The conversations from our episodes generated great content for our social media…

SmartBug Media Named HubSpot 2020 Impact Award Winner

Recognized in the "Grow Better: Marketing" Category, SmartBug Demonstrates Ability To Implement Growth-Oriented Campaigns That Incorporate Strategies Beyond Standard Inbound Marketing Techniques SmartBug Media—a leading Intelligent Inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, revenue operations, and public relations—announced that it was named a winner in the Grow Better:…

Craig Campbell Now Is Host of Podcast on Affiliate Marketing at Semrush

“Affiliate Marketing Academy with Craig,” the new podcast, will feature some of the biggest, most successful names in the affiliate marketing industry. The first episode features Deepak Shukla. Craig Campbell joins Semrush Affiliate Marketing Academy as a host. The new podcast, hosted by none other than SEO guru Craig Campbell, will feature some of the leading names in the affiliate marketing industry. The first episode will feature Deepak Shukla and will be mainly an introduction to affiliate marketing and how anyone can…

Could Topical Authority Ever Replace The Power of Keyword Research?

The SEO landscape that we’ve become so accustomed to today has its foundations rooted firmly in keywording, and the pursuit of achieving relevance by using terms that are discoverable to search engines. However, with modern technology looking to bypass keywording in order to return search queries with more valuable results, could we be entering the era of topical authority? The term ‘authority’ when it comes to SEO tends to lead marketers to consider the pursuit of link building. Backlinks have traditionally been a key…