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Contently Named Top Content Creation Software

Contently, the content marketing solution of choice for the world's most valuable brands, was selected as the leader in enterprise content creation software for G2's Fall 2020 Grid report. G2's Enterprise Content Creation Grid looks at two major factors: satisfaction and market presence. Rankings are based on customer reviews and "data aggregated from online sources and social networks," which makes it unique compared to most analyst reports. Marketing Technology News: Digital Media Solutions Acquires Insurtech Company…

NewsCred Unveils Welcome: A New Software Solution Set to Revolutionize Marketing

Welcome delivers a modularized marketing orchestration platform purpose-built to strategically align teams, accelerate execution & demonstrate results NewsCred, the global leader in enterprise content marketing technology, today announced the launch of Welcome, a premier software solution for marketing work management, strategic campaign planning, collaborative content creation, and real-time performance measurement, all of which is underpinned by a differentiated integration framework. Off the back of this exciting…

MarTech Interview with Eric Hochberger, CEO at Mediavine

"I know “data” is a vague-sounding buzzword in our industry, but CEOs should invest in actual data science as early as possible." Hi Eric, please tell us about your journey into advertising and content management. How did you start at Mediavine? When I co-founded Mediavine in 2004 (not a typo), we were primarily content creators as the publishers of websites like The Hollywood Gossip. Back then, WordPress was not the dominant market Content Management System (CMS) it is today, so we built our own lightweight CMS,…

Industry Dive Launches studioID to Further ‘Brand to Demand’ Storytelling

Industry Dive, a leader in business journalism, unveils a reimagined content marketing business under the name studioID. studioID, a global content studio, combines Industry Dive's growing Brand Studio with NewsCred's former Licensed Content Marketplace, Content Hub, and content marketing services team. Under this new brand, business to business and business to consumer clients will have even more ways to reach customers with stories that fuel the journey from brand to demand. Marketing Technology News: Study: Brands…

ROI vs Awareness: Influencer Marketing’s Billion Dollar Question

Influencer Marketing trends have swept the global marketing and advertising budgets. A majority of experienced CMOs and brand marketers are exploring unique ways to connect with their customers. Working with influencers definitely figure among the top-5 ways to boost marketing ROI using unique content. Influencer content, in the form of blogs, videos, and podcasts are generating tremendous volumes of engagements across all digital marketing channels, including email and display advertising. As we’ve entered a brand-new…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Sendinblue (Content Marketing), Contentstack (Customer Experience), Zift Solutions (Sales Intelligence), Act-On Software (Marketing Automation), and PathFactory (Content Intelligence). Sendinblue Raises $160M in Series B Funding; Largest Amount By Any All-In-One Digital Marketing Platform Sendinblue, the leading all-in-one digital marketing platform, has raised $160 million in a…

Why Digital Imagery Is More Than a Marketing Tool

Images are associated with marketing for good reason. Visual elements are instantly recognizable, stir emotions, and create trust. Brands rely heavily on logos and beautiful imagery for messaging, advertisements, and consumer recognition. Use-cases become more complex as technology advances and new channels pop up. But what about all the other ways companies use digital imagery beyond marketing? Digital imagery is everywhere. As the world continues its march to digital-first communication, imagery is increasingly…

Unveiling the Truth about the Most Common Digital Accessibility Barriers

We live in a digital world, where everything from work and education to shopping and governmental functions can be done with just a few clicks. The internet has truly changed almost every aspect of our day-to-day lives. Unfortunately, not everyone can enjoy the benefits the internet has to offer. Most people with disabilities are still unable to access the Web. Currently around 10% of the world's population, or roughly 650 million people, live with a disability. The good news, however, is that the demand for digital or…

Sitecore Wins “Best Overall Content Marketing Solution” Award in 2020 MarTech Breakthrough Awards Program

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry, announced that Sitecore, the global leader in digital experience management software, has been selected as the winner of the “Best Overall Content Marketing Solution” award in the third annual MarTech Breakthrough Awards…

Blue Hat Announces Favorable Results from Streaming E-Commerce Initiative

Blue Hat Interactive Entertainment Technology, a leading producer, developer, and operator of augmented reality ("AR") interactive entertainment games, toys, and educational materials in China, announced solid initial results from the Direct-to-Consumer (DTC) partnership with Xiamen Xing Meng Wei Lai Culture Media Co. LTD ("Xing Meng Wei Lai"), which was initially announced in June 2020 (Previously Announced Partnership with Leading Chinese Multi-Channel Network). Xing Meng Wei Lai is a leading Chinese multi-channel…

Revcontent Sees 1,100% Increase in Profitability, Bolsters Client Roster and Product Offerings Under New Leadership

Revcontent, a leading content marketing, and discovery platform, announced strong revenue growth and new premium publisher clients including Barstool Sports, Patch.com, Heavy.com, McClatchy, Nexstar Digital, and Salon. Despite the devastating impact of COVID-19 on the global economy, Revcontent has continued to gain traction as it delivers new revenue and growth opportunities to digital publishers around the world. The company recently appointed Richard Marques as chief executive officer. Marques has helped lead the…

Touchstone Research launches Secure Content Testing Watermarking Solution for Marketing Research Studies

Touchstone Research has launched its proprietary visual and forensic watermarking solution for protecting client content in marketing research and consumer insights studies, Secure Content Testing (SCT) Secure Content Testing (SCT) works by applying a unique visual and forensic watermark to content being tested within an online market research study. The watermarks are non-removable and can be used to tie the content back to the research participant serving as a high-level deterrent to unauthorized sharing. Secure…

Sitecore and Microsoft’s Partner Network Win Content Marketing Award for Best Use of Content Using AI

Sitecore and Formica Corp also received a finalist nod for the best use of technology as part of a content marketing program Sitecore, the global leader in digital experience management software, announced it won the 2020 Content Marketing Award for Best Use of Content Involving Artificial Intelligence (AI), for its work with Microsoft’s Partner Network. The Content Marketing Awards, produced by the Content Marketing Institute (CMI), is the largest and longest-running international content marketing awards program in the…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Doxim (Unified Communications), Jeto.io (Email Marketing), Alfresco (Content Management), SEMrush (Content Marketing), and AppDirect (B2B Commerce). Doxim Acquires Striata, a Leading Digital-First CCM Platform Doxim (R), a leader in Customer Communications Management (CCM) software and services, announced it has acquired Striata, a leading provider of customer communications…

SEMrush Acquires Fast-Growing SaaS PR Tech Company Prowly

SEMrush, leading online visibility management, and content marketing SaaS platform, has further expanded its ecosystem with the acquisition of a 100% stake in fast-growing public relations SaaS startup Prowly.com. Prowly's previous investors include IQ Partners, Internet Ventures (an MCI Capital subsidiary), and online marketing agency Bluerank. Warsaw-based Prowly has enabled companies of all sizes to publish more than 75,000 stories to date, offering access to a media database of over 1 million journalists and…

iHeartMedia, America’s Leading Podcast Publisher, And Radio Hall-Of-Famer Charlamagne Tha God Launch The Black Effect Podcast Network

A historic first-of-its-kind joint venture partnership developed to amplify Black voices, celebrate Black creators and invest in the Black community, with culturally relevant content across a variety of genres iHeartMedia, the No. 1 commercial podcast publisher globally according to Podtrac, and Charlamagne Tha God, one of the most influential and authoritative voices in media, announced a historic joint venture partnership to launch The Black Effect Podcast Network. “Blackness has an immediate, culture shifting effect…

Gannett Names Mayur Gupta as Chief Marketing & Strategy Officer

Gannett Co., Inc. announced that Mayur Gupta will join the Company as its new Chief Marketing and Strategy Officer, effective September 8, 2020. In this new role, Mr. Gupta will be responsible for driving the vision and strategy as the company transforms into a subscription-led content business. This continuous evolution in a digital economy will strengthen Gannett’s mission to build trusted local communities at the intersection of the organization’s direct-to-consumer and business-to-business endeavors. He will also lead…

GBC Digital Marketing Announces Nationwide Expansion and Its New Get Booked Leads System to Drive Client Growth and Success

GBC Digital Marketing is excited to announce that it's expanding its reach to clients nationwide and launching new product services to better serve its clients. GBC is a premier, results-driven team of web experts committed to increasing brand awareness through dedicated marketing efforts for each of its clients. Recently, the Houston SEO Company has unveiled a new website detailing an expansion of its digital marketing services. Cindy Pruitt, CEO and Founder of GBC Digital Marketing, said: "It had been 5 years since…

Revcontent Launches Browser Targeting to Allow Advertisers to Optimize Spend and Budget Allocation

Revcontent launches Browser Targeting to offer advertisers deeper scaling opportunities with additional targeting segmentation Revcontent, a leading content discovery platform used by the world's most prominent media companies, launches Browser Targeting, a brand new, highly requested advertiser targeting option. Revcontent advertisers are able to drive highly engaged audiences from premium publishers into all stages of the marketing funnel, increasing sales, audience growth and brand loyalty, and browser targeting will…