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email marketing

Litmus Launches New Features to Streamline the Creation of Personalized Brand Experiences

New capabilities empower marketers to create personalized, agile, and scalable brand experiences Litmus, a leader in email marketing, announces new capabilities to empower marketing teams to create personalized brand experiences quickly without any additional resources or headcount. New capabilities include Dark Mode Detection, tools for brand consistency and advanced user permissions, and additions to the Email Previews testing suite. Now, practitioners can utilize advanced insights to make data-driven segmentation and…

GoDaddy Launches Over App in 12 New Languages

GoDaddy Inc., the company that empowers everyday entrepreneurs, announced its award-winning Over app is now available in 12 new languages: Danish, Dutch, Finnish, French, German, Indonesian, Italian, Norwegian, Portuguese (Brazil), Portuguese (Portugal), Spanish, and Swedish. Over by GoDaddy provides the tools small businesses need to enhance their brands and promote their products and services by easily creating impactful visual content on a mobile device for any platform online. Marketing Technology News: AdCellerant…

GoDaddy Brings Powerful Visual Content Creation Tools to Websites + Marketing with Over Integration

New Capabilities Help Everyday Entrepreneurs Create Impactful Visuals and Build Brands that Stand Out Online GoDaddy, the company that empowers everyday entrepreneurs, announced its popular content design app Over by GoDaddy, is now deeply integrated into Websites + Marketing. This enables anyone to easily create impactful visuals right inside of Websites + Marketing, its website builder and set of marketing tools. Marketing Technology News: Roku OS 9.4 Provides New Ways to Access Content, More Voice Options &…

Sailthru Named “Best Overall Email Marketing Company” in 2020 MarTech Breakthrough Awards Program

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, announced that it has been selected as the winner of the “Best Overall Email Marketing Company” award in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the…

Trick or Treat: Pin Your High Hopes on Email Marketing Strategies during COVID-19 Pandemic

The life of an email marketer has changed enormously during the COVID-19 pandemic. When most parts of the world is either closed for business or slowed down due to the lockdown crisis, we would expect the number of emails sent to customers and prospects to dry up as sales take the hit. However, things are not slowing down for an email marketing team. In fact, there is so much done in the rapidly changing world around growing demands to stay “socially connected” via online conversation and messaging channels, including…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Selligent (Marketing Cloud), Qiigo (Digital Marketing), Vonage (Unified Communication), Comscore (Entertainment), and Liveclicker (Email Marketing). Selligent and Five9 Partner to Deliver Intelligent, Data-Led Omnichannel Customer Journeys Selligent, the intelligent omnichannel cloud technology company, announced that it has joined the Five9 App Marketplace, merging the capabilities…

Torrid Personalizes Local Store Status with Liveclicker

Liveclicker, a global provider of real-time email personalization solutions for B2C marketers, announced that retail client Torrid has implemented LiveMap to inform customers about local store closings and curbside pickup options with real-time personalization. Torrid sells women’s fashions for sizes 10 through 30 and has a loyal customer base at more than 600 stores across the US, Puerto Rico, and Canada. To create real-time store information for customers, Liveclicker worked with Torrid to pull in a complex set of data…

Brilliant Earth Drives Year Over Year Email Conversion Rate with Sailthru

Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, announced that Brilliant Earth, the leading retailer of ethically sourced fine jewelry, has achieved a year-over-year increase in conversion rate after they recently selected the platform for their personalized marketing needs. “Sailthru’s agility was game-changing to our business. We now have a customer ecosystem with email as a key part. I am a huge fan of the product and I can’t wait to make more of everything it…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Doxim (Unified Communications), Jeto.io (Email Marketing), Alfresco (Content Management), SEMrush (Content Marketing), and AppDirect (B2B Commerce). Doxim Acquires Striata, a Leading Digital-First CCM Platform Doxim (R), a leader in Customer Communications Management (CCM) software and services, announced it has acquired Striata, a leading provider of customer communications…

Doceree launches India’s 1st Integrated Programmatic Email Adserving Solution for Physicians

The launch of Doceree DirectTM furthers company’s vision to streamline Physician marketing and bring credibility and enhanced performance in email marketing In its bid to make Physician marketing effective and efficient, Doceree launched India’s 1st Integrated Programmatic Email Ad-serving Solution for Physicians, a product that brings in huge credibility in email marketing and promises to significantly enhance performance of email campaigns. With the launch of Doceree DirectTM, the company, which is the World’s…

2020 State Of Email Report Reveals The Critical Need For Email Is Rising, As 78% Say Email Is Important To The Overall Success Of Their…

Survey of over 2,000 marketers conducted by Litmus and Convince & Convert unveils industry averages, best practices Litmus, a leader in email marketing, releases its report, "2020 State of Email, Fall Edition," during Litmus Live Week, the premier conference for email practitioners and marketing leaders. The study found 77% of marketers say email is one of their two most effective marketing channels. Additionally, 78% of marketing executives indicate email marketing is vital to the overall success of their company,…

Blaze Verify Partners With Intercom to Provide Accurate and Reliable Email Verification

Blaze Verify, popular email verification solution, announces it has joined the Intercom App Partner Program to provide reliable email verification to Intercom users. The partnership provides users access to the easy-to-use and affordable list cleaning that Blaze Verify is known for directly in their Intercom Inbox or through their native integration, making a clean list easily accessible. Intercom is the Conversational Relationship Platform that helps businesses build better customer relationships. Intercom’s Messenger…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Upfluence (Influencer Marketing), Bloomreach (E-Commerce), inboxAds (Email Marketing), Tramazing (Sales Enablement), and Salsify (Customer Experience). Upfluence Announces Integration with Shopify and Takes the Lead as the Most Powerful Influencer Marketing Tool in eCommerce Upfluence Software, the all-in-one SaaS firm that helps brands and agencies identify, contact, manage and…

inboxAds Extends Automizy’s Portfolio with Email Monetization in New Integration

inboxAds, a rising programmatic email monetization SaaS, announces its integration with Automizy, the email marketing platform designed to increase open rates. This move enables Automizy's customers to monetize their email campaigns with programmatic native ads on the email marketing platform itself. Automizy Co-Founder and Head of Product, Viktor Egri, said, "Expanding our portfolio with a complete email monetization solution is a step further in our strategy to provide our customers with a comprehensive selection of…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Sarbacane Group (Email Marketing), WebEngage (Marketing Automation), Pipedrive (CRM), Segment (Customer Data Platform), and  Mobify (Headless commerce). Sarbacane Group, Mailify’s Parent Company, Raises $27M and Takes on a New Dimension in the Digital Marketing Segment Based in the North of France, with US headquarters in New York, the Sarbacane Group, a publisher of applications…

Sarbacane Group, Mailify’s Parent Company, Raises $27M and Takes on a New Dimension in the Digital Marketing Segment

Based in the North of France, with US headquarters in New York, the Sarbacane Group, a publisher of applications for corporate communications,  is a reference in its market through its strong position among email marketing software in Europe. The group built a range of products around its expertise in email marketing, text messaging campaigns, and marketing automation such as Layout, Sarbacane Chat, and Touchdown, introduced in late 2019, and Datananas, a Paris-based startup acquired in April 2020. IDI, one of the leading…

MarTech Interview with Kalpit Jain, Group CEO at Netcore Solutions

"Both Martech and Adtech are rapidly growing fields. AI & Personalization are certainly the hot trends in the Martech space.." Tell us about your journey into tech. How did you start at Netcore? I’m an engineer and so I’ve always had close relations with the Tech side of things. I completed my graduation in BE from Mumbai University and started off as an HTML Programmer in Netcore which was then a part of IndiaWorld Communications, India’s largest portal of websites. In 1998, IndiaWorld Communications was acquired…

Industry veteran Andrew Kordek joins iPost as VP, Customer Engagement

iPost, an enterprise email marketing and automation provider, announced today the appointment of Andrew Kordek as VP, Customer Engagement. In his new role, Andrew will be responsible for taking iPost’s Services and industry leading Customer Support to a new level. With over two decades of experience including growing a services organization to over 200 employees, Andrew comes with a unique mix of ‘off the charts’ enthusiasm and experience iPost, an enterprise email marketing and automation provider, announced the…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from InMoment (Customer Experience), Fuze (Unified Communication), Clari (ABM), Validity (Email Marketing), and Alfresco (Content Management). InMoment Announces XI Digital Transformation Solution to Help Top Brands Improve Digital Experiences InMoment, the leading provider of Experience Intelligence (XI), announced the immediate availability of the XI Digital Transformation solution, an…