Once upon a time, businesses relied on traditional marketing and word-of-mouth advertising to succeed. Fast forward to 2019, and traditional …
Seven Tips to Make Your Email Marketing Campaign More Irresistible
A successful Email Marketing strategy lies in making your communication irresistible to your receivers. You need to redevise your Email …
3 Ways Financial Marketers Can Boost Email Personalization and Process
There’s a classic, albeit dorky, Email Marketing joke where a guy in a suit stands in front of a bar …
Leading CRM and Email Marketing SaaS Providers, Hatchbuck, Benchmark, Merge
Benchmark Email and Hatchbuck, leading SaaS (software as a service) providers of sales and marketing solutions, announced they have merged, …
ReadyCloud Suite & Liquid Web Team Up to Make it Easy to Migrate to WooCommerce & Take Your Data with You
ReadyCloud has teamed up with Liquid Web to offer a sweet end of summer deal: Save 50% off Liquid Web’s reliable …
TechBytes with Cody Bender, Chief Product Officer at Campaign Monitor
Tell us about your role and the team/technology you handle at Campaign Monitor. I am the Chief Product Officer (CPO) …
MarTech Interview with Shane Phair, CMO at Campaign Monitor
"Email is an incredibly effective way to communicate important topics and updates to employees and keep them engaged." Tell us …
Building Your Tech Stack: 3 Reasons Marketers Should Select the ESP Committed to Email
The exploration process of building a Marketing Technology stack, whether you’re starting from scratch or replacing outdated services, can be …
Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today
Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from VMware, …
vCita Expands its Business Management Suite with WiseStamp Email Marketing Tool Acquisition
vCita, the complete business management application, will be able to offer their customers an enhanced email marketing service after acquiring …
Email Marketing Isn’t Dying, It’s Already Dead
Email has long been a preferred means for drip Marketing campaigns, and the days of blasting one generic message to …
TripAdvisor Offers New Custom Wi-Fi Service to Help Restaurants Add Value to Their Customers, Market Their Business and Collect More Reviews
Businesses Using New Service See Up to 70% More TripAdvisor Reviews TripAdvisor, the world’s largest travel platform, announced the availability …
Survey Reveals Effectiveness of Marketing Funnels
Every marketer strives to create a funnel that runs smoothly. After all, their investment of time and money to build …
For Loyal Customers, Relevance Tops Incentives
Loyalty isn’t dead — but traditional loyalty programs are dying. And businesses are earning loyalty through relevance. For retail marketers, …
The In-Housing Gap: Productivity and Creativity Expectations Fall Short
A new research report exploring how brands are in-housing key marketing functions finds increased productivity (47%) and enhanced creativity (38%) …
Advantages of Email Marketing for Innovative Businesses
Software Company Announces Their Exclusive VDA Technology Ozzie Areu announced his acquisition of Endavo Media and Communications Inc., an innovative …
Video Marketing Stats That Every Marketer Needs to Know
Did you know that you can increase landing page conversions by up to 80% with the use of a video? …
TechBytes with Avlesh Singh, Co-Founder and CEO at WebEngage
Tell us about your role and the team/technology you handle at WebEngage. Apart from leading WebEngage on all fronts, I …
MarTech Interview with Tom Kulzer, CEO at AWeber
"Businesses that recognize the need to build relationships with their customers are generally the fastest to adopt email marketing technology." …
MarTech Interview with Jaime Romero, Vice President of Global ABM at MRP
"Truly personalized target account engagement starts with real-time insights and is realized when you trigger coordinated actions across delivery channels. …