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email marketing

Getting BIMI-Ready: How DigiCert-Valimail Partnership Enforces VMC/ DMARC Compliance

Companies are preparing to comply with VMC/DMARC using Brand Indicators for Message Identification (BIMI). Valimail and DigiCert have come together to support companies in their effort to get BIMI-ready in quick time. BIMI is the new gold standard in pilot that help companies to display their brand insignia, such a logo or an emblem in emails with a VMC stamp. VMC is Verified Mark Certificate. DigiCert is the world’s leading provider of TLS/SSL, IoT and other PKI solutions, and Valimail is the leading provider of…

Pipedrive Appoints Industry Veteran Raj Sabhlok as CEO

After garnering 90,000 customers profitably, Pipedrive plans for next phase of growth by challenging the CRM status quo Pipedrive, the leading Customer Relationship Management (CRM) platform for sales teams, today announced that Raj Sabhlok, former President of SaaS business application provider Zoho, has joined the company as CEO. Sabhlok brings more than 20 years of experience in technology and leadership to Pipedrive, which is celebrating its tenth anniversary this year. Sabhlok succeeds current CEO and co-founder Timo…

3 Tips for B2B Marketers to Make Up Lead Gen From Canceled Events

When the subject line “canceled” appears after months of planning (and a huge chunk of budget) have gone toward an event, marketing and sales teams have to scramble to go back to the drawing board. It’s gut-wrenching (my stomach is dropping even writing this) and they’ve potentially lost a primary source of leads for the year. Events across the globe have been canceled amidst the COVID-19 outbreak. As a result, large enterprise and consumer companies are taking their announcements virtual and sharing the huge…

Eddie Bauer Selects BrightWave as Email Agency of Record

Leading Retailer & Email Agency Partner to Deliver Superior Customer Experience BrightWave, an Ansira company, and the leading email and eCRM agency, has partnered with Eddie Bauer to become the retailer’s email agency of record, effective immediately. BrightWave has been tasked with full-service email channel management, strategy, and technology implementation — ensuring that the Eddie Bauer inbox experience compliments and enhances other cross-channel efforts. Marketing Technology News: SnapLogic Appoints George…

Propertybase Launches Next Generation Real Estate Platform When Simplification & Improved Collaboration Are Most Needed

Global leader in real estate tech focuses on enhanced user experiences with actionable homepage dashboard, brokerage announcements feed, and easy navigation With the next generation release of the Propertybase GO real estate platform, brokerages and teams can now pivot their strategy to include simplified software aimed at further enabling agent action and productivity. Aptly named to reflect its turnkey approach, Propertybase GO puts improved user experiences at the forefront comprising a dynamic dashboard, real…

Litmus Announces Integration with SAP Marketing Cloud to Optimize Email Testing, Streamline Email Production

Integration enables collaboration and customer data insight to help ensure email campaign success Litmus, a leader in email marketing, today announces the launch of its integration with SAP® Marketing Cloud, a multi-channel marketing platform delivering comprehensive data management, intelligent orchestration, and closed-loop measurement to optimize marketing and drive revenue. The integration of the Litmus Email Previews application with SAP Marketing Cloud allows for streamlined collaboration across the marketing team,…

Vendasta Welcomes ActiveCampaign to Marketplace

Vendasta Partners Can Now Offer Small and Medium Businesses Activecampaign’s Connected Marketing Automation, Email Marketing, CRM, and Support Capabilities. Vendasta welcomes ActiveCampaign to its robust wholesale Marketplace of resellable small and medium business (SMB) solutions. The integration will allow Vendasta partners to sell ActiveCampaign to local business clients, helping them engage meaningfully with customers. Marketing Technology News:  CobbleStone Continues Contract Management Software Excellence with…

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic

Companies prioritize empathy during COVID-19 communications Crenshaw Communications, a New York-based public relations agency specializing in technology, announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. Brands in the analysis include Dunkin’, Rothy’s, H&M, Anthropologie, Uber, Williams Sonoma, and Crate and Barrel, among others. In reviewing their communications, Crenshaw found that one-third of the brands offered free or…

eTargetMedia Announces Brands are Shifting Email Tactics During Covid-19 and Increasing Online Sales

eTargetMedia is offering a free email marketing consultation and 20% off list orders to customers who mention this press release eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions announced that their email customers are seeing email success during the COVID-19 crisis by shifting email tactics. The COVID-19 pandemic is pushing brands to connect digitally and email marketing is offering a perfect opportunity for marketers to reach their customers. With people stuck in their…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Pirate Labs (Email Marketing), 6sense (ABM), Adobe (B2B commerce), Optimizely (Customer Experience), The Yes (E-commerce). New Software ahoy! Helps Shopify Businesses Make More Money Pirate Labs has launched its latest product, ahoy!, a SaaS email marketing solution designed for ecommerce businesses to sell more while doing less. Available to Shopify and Shopify Plus stores, ahoy!…

New Software ahoy! Helps Shopify Businesses Make More Money

Introducing a new email marketing software that is smarter, simpler, and more accessible. Pirate Labs has launched its latest product, ahoy!, a SaaS email marketing solution designed for ecommerce businesses to sell more while doing less. Available to Shopify and Shopify Plus stores, ahoy! makes it easy to send campaigns containing the right products to the right customers at the right times. ahoy! users can easily create, send, and manage beautifully-designed, responsive emails themselves, or they can opt for a more…

FreshAddress Announces Successful Completion of SOC 2 Audit

Company passes third party audit flawlessly with zero exceptions FreshAddress, LLC, the leader in email marketing database services, announced it successfully completed its 2020 Service Organization Control (SOC) 2 Type 1 audit.  Impressively, the process revealed no exceptions, meaning that the company's existing operational policies, data protection, & privacy protocols met or exceeded the highest of security standards. Achieving SOC 2 security compliance highlights the company's operational excellence and…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Genesys (Customer Service), Brainito (Marketing Automation), GroundTruth (Location Data), Oracle (Email Marketing), CampTek (Chatbot). Genesys Survey Finds Nearly 50% of Consumers Feel Companies Lack Empathy When Delivering Customer Service It’s a more efficient but somewhat impersonal world when it comes to customer service, according to a new survey sponsored by Genesys®, the global…

Oracle Named a Leader in Email Marketing Service Providers by Independent Research Firm

Oracle Responsys continues industry leadership, scoring highest in strategy category and achieving the highest possible score in the artificial intelligence, analytics, and vertical capabilities criteria Oracle today announced that it has been recognized as a Leader in the Forrester Research, Inc. May 2020 report, The Forrester Wave™: Email Marketing Service Providers, Q2 2020. This year's report evaluated 13 email marketing service providers based on 23 criteria, which are split into three categories—current offering,…

Gabriel Marketing Group Wins 2020 Communicator Award of Excellence for Its User1st B2B Integrated Campaign for Digital Accessibility

2020 Communicator Awards select GMG’s integrated digital advertising, marketing and PR campaign for User1st about digital accessibility from more than 6,000 entries Gabriel Marketing Group (GMG), the industry’s leading digital marketing and public relations agency for high-growth technology companies, today announced it has won a 2020 Communicator Award of Excellence for best B2B integrated digital advertising, marketing and PR campaign. Selected from more than 6,000 entries, GMG’s award recognizes its strategic…

5 Reasons Why Small Businesses Turn to Digital Marketing to Survive The COVID-19 Pandemic, According to Digital Silk

7.5 million small businesses may be at risk of closing permanently during the COVID-19 pandemic. Digital Silk outlines the reasons why they turn to digital marketing to survive 7.5 million small businesses could shut down permanently as a result of the COVID-19 crisis. Digital Silk, a global digital agency, provided an overview of how digital marketing has been helping small businesses to get through the pandemic. The five reasons small businesses turn to digital marketing are: 1. People Spend More Time Online The…

Zeta Global Recognized as a Leader in Email Marketing Service Providers Report

The Zeta Marketing Platform Receives Highest Possible Scores in Ten Criteria, including Data, Artificial Intelligence, Personalization & Optimization, Analytics and more Zeta Global, a leading data-powered marketing technology company that helps brands acquire, grow and retain customer relationships, today announced that it has been recognized as a Leader in "The Forrester Wave™: Email Marketing Service Providers, Q2, 2020, which evaluated the Zeta Marketing Platform among the 13 most significant email marketing…

Epsilon Named a Leader for Email Marketing Services; Highest Ranked in Current Offering Category

Epsilon received the highest scores possible in the analytics, artificial intelligence, data integration & privacy and security criteria within the current offering category Epsilon, a global leader in interaction management, today announced that it was named a Leader in the May 2020 report “The Forrester Wave: Email Marketing Service Providers, Q2 2020″ by Forrester Research, Inc., which evaluated the Epsilon PeopleCloud Messaging platform. The report states, “Epsilon stays strong as an email agency. A longtime…

Zeta Global Recognized as a Leader in Email Marketing Service Providers Report by Independent Research Firm

The Zeta Marketing Platform Receives Highest Possible Scores in Ten Criteria, including Data, Artificial Intelligence, Personalization & Optimization, Analytics and more Zeta Global, a leading data-powered marketing technology company that helps brands acquire, grow and retain customer relationships, announced that it has been recognized as a Leader in "The Forrester Wave: Email Marketing Service Providers, Q2, 2020, which evaluated the Zeta Marketing Platform among the 13 most significant email marketing service…

Cordial Emerges as a Strong Performer in Email Marketing

The report states "Cordial's campaign orchestration is better than firms 100 times its size." Cordial, a next-generation messaging platform, announces today that it has been named a Strong Performer in the May 2020 report "The Forrester Wave: Email Marketing Service Providers, Q2 2020" by Forrester Research, Inc., which evaluates the 13 most significant email marketing service providers. A newcomer to the study, Cordial receives the highest scores possible in the criteria of Vision, Commercial Model, Campaign…