email marketing

The blend of marketing and technology, where there are tools to achieve marketing objectives and goals, is known as Marketing Technology. In simple terms, any individual who is dealing with digital marketing is directly associated with marketing technology. With the development of technology, Artificial Intelligence is finding its way across all business domains, and the marketing sector is no exception. It has become a major part of the worming of the marketing firms. It helps provide a better customer experience, gives an…

In 2020, marketers had to undergo rapid changes to their processes (and even choice of martech!). The pandemic which is still showing its effects in several parts of the world also led consumers to be pickier in the way they chose to interact with brands. Marketing Technology News: AnalyticsIQ Hires Marshall to Lead B2B Data Business Growth In today’s always-on digital first business world where virtual meetings and multi digital channels are the go-to choice for marketing and sales teams, consistent (and creative)…

Marketing is meant to evolve with time. From conventional marketing concepts to digital ones and now the emergence of Artificial Intelligence in marketing and advertising, marketing tech has always amazed with its capabilities and scalability. Marketing Technology News: Diving into Early Stage Accelerator Programs and their Growth in the Marketplace As the pandemic stuck, businesses that never wanted to go digital have undergone a digital shift. Today, every business wants to go digital because if it doesn’t, it is…

Campaigner, the email marketing brand of J2 Global, Inc. , announced the launch of “Campaigner SMS,” a new product to help companies send SMS messages using their same customer list in Campaigner. This new SMS marketing product transforms Campaigner into a multichannel marketing platform for email and SMS marketing. Marketers can use an integrated platform to build, manage, analyze, and test their email and SMS campaigns. People check their phones 85 times per day on average, and SMS messages have 6-8 times higher engagement…

SparkPost, the world's largest email sending and deliverability platform delivering nearly 40% of the world's email, announced it has incorporated the Litmus platform's email optimization technology into its popular Design Tracker solution, providing a more seamless email marketing experience. Design Tracker is an enhanced feature within the company's Inbox Tracker functionality. Combining the power of Litmus with SparkPost allows greater collaboration, improved email marketing efficiency, and more success and engagement…

elfo extends its expertise in performance-based digital marketing to the members of Common Ground, Malaysia’s largest co-working space, by offering exclusive rates for elfo’s proprietary digital platforms — elfoMAP, a marketing automation platform to optimize email marketing campaigns and elfoAIM, a conversion-based landing page builder. Through this partnership, elfo will help Common Ground members fine-tune their digital advertising and performance marketing initiatives by offering them 20% off of elfoMAP monthly…

Email senders increased volume and adjusted strategy within the last year to communicate more authentically and better align with shifting customer values Pathwire, the leading provider of powerful email APIs and intuitive email marketing solutions, today released a new study titled “How The COVID-19 Pandemic Has Changed Emailing” that examines the changes in email sender habits during the global pandemic. The study finds most email senders are communicating more frequently and have responded to consumers’…

iPost email marketing platform for franchises drives decision to join International Franchise Association iPost, an enterprise email marketing and automation provider, has joined the International Franchise Association (IFA), the world's largest membership organization for franchisors, franchisees and franchise suppliers. Marketing Technology News: How to Start Creating the Change Advertising Needs The decision to join the IFA is tied directly to the capabilities of the iPost platform. “We joined the IFA not because…

As technology continues to advance, so does a customer’s expectations. As most of them are accustomed to overflowing inboxes filled with offers from their favorite brands, they expect more from the emails they receive. So, how can you still use email marketing to stand out from the crowd? A successful email marketing strategy will encourage signups to your product, generate website traffic, and improve your ROI. This is supported by research, which shows that for every $1 you spend on email marketing, you can expect an…

Abusix to Adopt SparkPost's Reputable Sender Accreditation List to Maximize Inbox Placement for Commercial Emails SparkPost, the world's largest email sending and deliverability platform delivering nearly 40% of the world's email, announced the expansion of its partnership with Abusix, the leading network security provider focused on email threat protection and network security, to include the use of SparkPost's Reputable Sender List as an additional means of determining sender reputation, offering senders additional…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Crew (Email Marketing), Sportsdigita (Sales & Marketing), Vonage (Customer Experience Management), InMobi (Native & Programmatic Advertising), to GoDaddy (E-Commerce and Mobile Commerce). Crew Launches Crew Email, the First Fully Unified Inbox, Custom Built for Frontline Employees Crew, the #1 digital workplace for frontline teams, has launched Crew Email, a feature designed…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from TigerGraph (Analytics), DigDev Direct (Email Marketing), Factoreal (Marketing Automation), Bizzabo (Customer Experience Management), to VIZIO (TV Advertising). TigerGraph Raises $105 Million to Accelerate Graph Analytics on the Cloud TigerGraph, provider of the leading graph analytics platform, announced it has raised $105 million in Series C funding, the largest funding round to…

Email Marketing and Social Media Marketing are two of the important components of digital marketing. Email boomed in the 1990s, has stood the test of time, and to date, is still preferred by marketers for direct marketing. In fact, in the B2B space, around 86% of business professionals prefer to use email when communicating for business purposes (via HubSpot), 59% count email as their most effective channel in terms of revenue generation (Myemma), and nearly nine out of every ten marketers use email marketing to distribute…

The California marketing landscape is changing. DigDev Direct announces an opt-in email product line to help marketing teams reach consumers without offending them On January 1, 2020, the California Consumer Privacy Act (CCPA) went into effect. Legislators continue to press to expand the laws and protections included within the act. Today, DigDev Direct, a leading digital marketing firm, announces solutions. DigDev Direct offers a robust suite of opt-in email marketing tools. Every message sent within the system includes…

Total Economic Impact™ Study Highlights Financial and Business Benefits of Litmus Email Marketing Solution Litmus, a leader in email marketing, releases a commissioned study conducted by Forrester Consulting, The Total Economic Impact™ Of Litmus Email Marketing Solution. The study examines the benefits, costs, and risks associated with deploying Litmus. According to Forrester’s findings, when using Litmus, organizations experience benefits of $5.23 million over three years versus costs of $1.3 million, adding up to a net…

New marketing automation platform for eCommerce helps retailers achieve deeper customer insights, higher conversions, customer segmentation, personalized interactions, and more Campaigner, the email marketing brand of j2 Global, Inc., announced the launch of “Campaigner for eCommerce,” a new platform developed for the specific needs of eCommerce sellers. eCommerce store owners on Shopify, Magento and other ecommerce storefronts can use Campaigner’s new platform to run highly personalized email and transactional campaigns,…

Klaviyo announced that it has launched a new integration with Salesforce Commerce Cloud, the fastest path to unified commerce. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social and in-store. Now, brands can deliver unified experiences for customers that extend beyond commerce to include marketing, customer service and more. Marketing Technology News: Comm100 Appoints Stijn Hendrikse and Kalle Radage to Board of Directors Klaviyo’s integration empowers Commerce…

Nurturing customer relationships across opt-in marketing channels is essential for ecommerce sales growth in 2021 Omnisend, the email and SMS marketing automation platform built for ecommerce businesses, has released its year-end report for DTC brands titled 2020 Ecommerce Statistics Report: Email, SMS & Push Messaging Insights For 2021. Omnisend’s report found that opt-in channels are a must for ecommerce brands — conversion rates for email, SMS, and push messages all increased by 100% compared to 2019.…

The marketing veteran takes the helm of the hyper-local agency to help reinvigorate the small business community UpSwell Marketing, a marketing firm that specializes in helping local businesses expand their customer base, announced that marketing veteran Eric Goodstadt is leading the company as its new CEO. With over 20 years of marketing experience Goodstadt brings a wealth of industry knowledge and a track record of success to his new role. Marketing Technology News: PlaceIQ Acquires Skyhook’s Geospatial Insights…

Ray Tomlinson was the first human ever to email. It’s been 42 years since and a lot has changed for email, especially for email marketing. From just having the ability to send a message, it has evolved to be the most cost-effective way of direct marketing. At present around 81% of SMEs rely on email as their primary customer acquisition channel, while 80% use it for retention. And in the digital era, the influx of data through social media and mobile devices paved the way for data collection and data management. Such…