email marketing

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Tata Consultancy Services, Terminus, ActivePipe, Comm100, and Ada. TCS Launches Business Ecosystem Integration Services to Accelerate Digital Integration Across Enterprises Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, has launched the Business Ecosystem Integration Services (BEIS) suite, to help businesses integrate…

Latest ActivePipe report shows email marketing generates best ROI for real estate agents ActivePipe, the leading email marketing solution for real estate companies, released a new report titled Digital Marketing in Real Estate: A Guide to Better ROI. The report outlines various digital marketing strategies to show how and where real estate agents should be investing to see the highest ROI. The report investigates the ROI for pay-per-click advertising, social media marketing, and email marketing. Data revealed in Digital…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from iPost, Nylas, Applied Systems, Oracle, and MoneyGram International. iPost Announces First-Ever In-Platform Email Integration with Campaign-Genius iPost, an enterprise email marketing and automation provider, announced a technology integration with Campaign-Genius, a dynamic content and visual automation platform for email, CRM, messaging and web. iPost is the first email service…

Marketers can now build emails with dynamic content from Campaign-Genius within the iPost email marketing platform iPost, an enterprise email marketing and automation provider, announced a technology integration with Campaign-Genius, a dynamic content and visual automation platform for email, CRM, messaging and web. iPost is the first email service provider (ESP) to offer user access to Campaign-Genius directly through its platform. iPost users now have dynamic-content tools and millions of visual resources to use when…

All global search engines are flooded with inquiries related to the COVID-19. More and more people are searching for information using keywords related to the novel Coronavirus (n-coronavirus) such as Quarantine, the Wuhan Flu, Coronavirus Vaccine, Coronavirus Guidelines for America and hundreds of similar long-tail keywords and phrases. COVID-19 has exposed us to many unforeseeable risks and challenges. What started with a localized flu infection has now become a global pandemic-- on the…

Millions of videos now available to add to Mailchimp email campaigns Playable, the leader in video email marketing, announced the launch of a Stock Video Library, packed with millions of high-quality videos that can now be added to the billions of emails delivered each day by Mailchimp, the all-in-one marketing platform for small businesses. Marketing Technology News: Zix Corporation Adds Marcy Campbell to Board of Directors Marketers can quickly find and buy the perfect video on Playable, then customize the video…

The AWeber Landing Page Builder helps small business owners quickly create visually-stunning landing pages for a variety of uses AWeber, a leading provider of powerfully-simple email marketing software for small businesses, introduced the AWeber Landing Page Builder. Seamlessly integrated with AWeber’s email marketing software, the AWeber Landing Page Builder enables small business owners to quickly create visually-stunning landing pages that drive engagement and get their business online regardless of their existing web…

With CRM as the foundation, the HubSpot software is a pool of various digital tools for Marketing, Sales, and Service that improves all facets of your business. With HubSpot, you'll have all-in-one software to develop your business and conversion rates that lastly boost ROI. With HubSpot, you can set up lead catch forms, send kickback emails, and schedule sales meetings and enable live chat for visitors. Additionally, you can follow messages, plan deals gatherings, and live talk with guests. You can likewise set up a help…

Chad Ruff, Chief Technology Officer at Swiftpage If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon. While machine learning does fall under the larger category of artificial intelligence (AI), it’s a bit more specific and can be extremely effective technology to pair with your customer and prospect database. True AI can think for itself like Lieutenant Commander Data from Star Trek. Machine learning, however, can automate tasks and apply…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from T-Systems, Pipedrive, dotCMS, Brainshark, and Moore. Google Cloud and T-Systems Announce Strategic Partnership for Cloud Innovation Google Cloud and T-Systems announced a partnership to deliver solutions and managed services to help enterprise customers digitally transform with the cloud. Under the new partnership, T-Systems will provide consulting services, migration support and…

CRM company Pipedrive announced that it has acquired Mailigen, provider of a cost-effective, easy-to-use email marketing automation solution. Mailigen, the first acquisition in the company's history, will make it easier for Pipedrive customers to access software that generates leads and nurtures customers with the ease of use that is a hallmark of Pipedrive. "Our vision has always been to make sales success inevitable," said Timo Rein, CEO and co-founder of Pipedrive. "To us, that means providing a complete toolkit to…

Dual Certification Program Empowers US Marketers to Enhance and Maintain Digital Skillset, and Enables Organizations to Future-Proof Marketing Teams The American Marketing Association (AMA) and the Digital Marketing Institute (DMI) announced they are joining forces to transform the skills and knowledge of digital professionals in the U.S. Through a new strategic partnership, the two industry powerhouses will deliver a unique dual training and certification program that will help to transform careers and future-proof…

A fresh outlook with a focus on product Industry-leading email marketing company, Site Impact has appointed Jennifer Gressman as President, marking the first time in 10 years a woman is behind the wheel of the company in a C-Level role. Gressman will join Vinu Nagapoollay (Chief Technology Officer) and Aaron Solomon (Chief Financial Officer) as a top executive overseeing day to day operations, sales and revenue growth, business development and product rollouts as the company heads into a year projected for upward…

Every day there are hundreds of chances to engage with customers digitally. But research into data-driven marketing maturity by Boston Consulting Group (BCG) and Google finds only two percent of businesses use insights and technology to create useful, relevant experiences at multiple moments across the purchase journey. We are now at a tipping point where data can drive strategy and creative. Where we can use data to better understand what we say, how we say it and to whom we say it to. Understanding the relationship of…

Digital agency and tech powerhouse, Arctic Leaf, is pleased to announce that it has expanded its robust offering in UX design, custom app development, and conversion rate optimization (CRO) to include expert email marketing services. With over 20% of revenue attributed to email for the average ecommerce store, moving into the email marketing space was a natural decision for an agency focused on optimizing conversions for its ecommerce clients. The new service features tiered management packages ranging from small-business…

BlueVenn, the award-winning Customer Data Platform (CDP), has launched a new email marketing channel within its multi-channel marketing automation engine, enabling its users to design, execute and automate more targeted and personalized email communications and combine email marketing with other online and offline channels for a true multi-channel marketing approach. BlueVenn already integrates with the majority of the world's email marketing platforms through bi-directional connectors and API integrations that allow the…

Millions of videos now available for use across marketing campaigns Playable, the leader in video email marketing, in partnership with iStock by Getty Images, a leading global source of visual content for small and mid-sized businesses, launched a collection including millions of royalty-free stock videos for marketers to add to their email marketing campaigns. Marketing Technology News: Global Advertising Firm Transitions to Nuxeo Cloud Service "Marketers send over 100 billion permission-based emails every single…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from SAS, Databricks, Creative Virtual, CustomerGauge, Intema Solutions Inc., and Behavioral Signals. SAS a Leader in 2020 Gartner Magic Quadrant for Data Science and Machine Learning Platforms Gartner has recognized SAS as a Leader in its 2020 Magic Quadrant for Data Science and Machine Learning Platforms. The report evaluated SAS for its completeness of vision and ability to execute.…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from (PACE), transcosmos inc., Nielsen Brandbank, Dataiku, Miva, Inc., Enea, Quintesse, Raydiant, Mobify and xiQ. 26-Year Contact Center And Customer Experience Industry Veteran Joins Forces With PACE Leadership Today, the Professional Association for Customer Engagement (PACE) the only non-profit trade association dedicated exclusively to the advancement of companies that engage with…

Access to High-Quality, Customizable Content for Hybrid Cloud Makes It Easy for the Telecommunications Integrator to Communicate With Prospects, and the Zinfi Reporting Module Provides Insight Into Campaign Effectiveness and Customer Segmentation ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, announced that IPCOM, a Mexico City-based integrator and reseller of enterprise telecommunications solutions, has adopted easy-to-use tools from ZINFI’s partner…