Browsing Tag

email marketing

Introducing a New Way to Promote Your Business with AWeber Web Push Notifications

AWeber customers can now combine the power of email marketing, landing pages, and web push notifications to engage with their audiences and grow their businesses AWeber, the leading provider of powerfully-simple marketing solutions for small businesses, today introduced AWeber Web Push Notifications, enabling small businesses and entrepreneurs to more deeply engage and communicate with their audience. To help entrepreneurs stay competitive in a digital world, AWeber is the first marketing platform for small businesses to…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Milsoft (Customer Experience Management), Zoom (Unified Communications), OneTrust (Privacy and Regulations), eTargetMedia (Email Marketing), to Lightspeed (E-Commerce and Mobile Commerce). Milsoft Expands Its Relationship with SugarCRM to Deliver on Customer Experience for Utilities SugarCRM Inc., the innovator of time-aware CX, announced that Milsoft Utility Solutions, a utility…

ActiveCampaign Surpasses 130,000 Customers, Onboards Over 40,000 Customers in 2020

Customer Experience Automation leader also reached more than 750 employees worldwide as it accelerated its growth in 2020 ActiveCampaign, the leader in Customer Experience Automation (CXA), reached 130,000 customers and 750 employees globally as it closed out a year of tremendous growth and rapid change. ActiveCampaign's success was fueled by ongoing customer success, several product enhancements, new partnerships and key hires. Marketing Technology News: Synamedia Partners With Akamai to Speed Pirate Take Downs…

eTargetMedia Launches Display Ads Retargeting Solution to Complement Precision Targeted Email Marketing Campaigns

eTargetMedia launches new display ads retargeting solution to help marketers maximize results on the company's precision-targeted email marketing campaigns. eTargetMedia is offering a free email marketing consultation and 20% off list orders to customers who mention this press release eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions has launched their new display ads retargeting solution which will help marketers maximize results on eTargetMedia’s precision targeted email…

Simplilearn Announces Collaboration with Facebook to Offer Facebook’s Digital Marketing Associate Certification

Learners to get free voucher for the Facebook Certified Digital Marketing Associate exam Masterclasses conducted by Facebook trainers Simplilearn, world's number one online bootcamp for digital economy skills training, announced its collaboration with Facebook to integrate the Facebook Blueprint Digital Marketing Associate Certification into its Digital Marketing courses. As part of this collaboration, Simplilearn will make a Facebook Blueprint certification exam voucher available to graduates of  Simplilearn’s Digital…

Benchmark Email Secures Funding to Fuel Growth and Drive Acquisitions

Benchmark Email, a leading software as a service provider of sales and marketing solutions for SMBs, announces that it has secured a $3,000,000 credit facility from Texas Capital Bank. The credit facility is also designed to scale as the revenue of the company scales, giving Benchmark additional growth capital into 2021 and beyond. Jonathan Herrick, CEO of Benchmark Email, indicates that this new access to funding will drive acquisitions, fueling rapid growth and innovation. Marketing Technology News: Hootsuite…

Key Email Marketing Trends to Watch Out for 2021

Despite the rise of omnichannel automation tools for marketing communication, Emails remain a Martech CMO's most preferred mode of communication. In 2021, we are hoping to see Email marketing grow rapidly. The rise of chatbots and communication apps has been cited to be the ‘email killers’. This may not be entirely true. As per reports, the global email users’ number was at 3.8 billion in 2018 and the number is expected to rise to 4.4 billion by 2023. The presence of such a large number of users enables marketers to target…

Helpmonks Announces Live-Chat and Email Marketing Platform

Helpmonks, the company behind the same-named, highly successful shared inbox solution, is excited to announce the release of their new Live-Chat and Email Marketing platform. With the Live-Chat and Email Marketing Tools, its customers can respond faster to customer requests and have a solution at hand to generate more sales leads. This makes Helpmonks the only shared email solution with a coupled email campaign software "While Helpmonks started with a shared inbox, it quickly became a collaboration solution that included…

Delivra Introduces New Partnership with Episerver

Delivra —a provider of advanced email marketing automation and a part of the CM Group family of brands—announced a partnership with Episerver, a Leader in the Gartner Magic Quadrant for Digital Experience Platforms, to enable customers to drive next-level personalization in their marketing strategy. The partnership also allows customers to improve efficiency and boost engagement through a series of best-in-class capabilities across multichannel marketing automation and behavior-based segmentation, without losing their…

TechBytes with Diaz Nesamoney, CEO at Jivox

Hi Diaz, tell us about your adtech predictions and how Google continues to be top of every advertiser’s mind? For me, in 2021, Google gets out of ad tech. Due to concerns with being privacy compliant, Google is becoming less ad tech focused and more focused on being primarily a media platform like Facebook, who does not sell ad tech by itself. As a result, brands are turning towards 3rd party ad tech platforms, social media and Amazon to buy ads. Due to increased scrutiny from anti-trust and privacy regulators and…

ActiveCampaign Releases First-of-Its-Kind Predictive Recipes Functionality to Help Businesses Scale

Customers have leveraged over 1.5 million total recipes to date, coinciding with ActiveCampaign Marketplace crossing 500 recipe milestone ActiveCampaign, the leader in customer experience automation (CXA), has had customers leverage over 1.5 million total recipes to date and crossed the 500 automation recipe milestone in the Recipe Marketplace alongside the launch of Predictive Recipes, the industry's first intelligence-driven automation recommendations to help companies scale as they find the perfect balance between…

SparkPost Marketing Leader and Email Practitioner Surveys Reveal 72% of People Feel Overworked

Businesses Are Succeeding and People are Happy Despite Mounting Pressure and Workload; Investments in Email Rise 44%, Driving Opportunities for Digital Marketing SparkPost, the world's largest email delivery and analytics platform delivering nearly 40 percent of the world's email, released its annual Email Benchmark Report, titled Email in 2021 - The Trends, Behaviors and Benchmarks Shaping Email in 2021. The report looks closely at email marketing trends as a response to digital marketing opportunities in the wake of…

Transformania Shuffles Management Team to Accelerate International Launch

Transformania, a SaaS data enrichment, and personalization startup announced that founder and chairman, Matthew Siegal, is now the company's president and CEO while its former president and CEO, Daniel Levinson, is now president of International. The move is intended to accelerate plans to launch localized versions of the company's software in international markets in 2021. Marketing Technology News: Cisco To Acquire IMImobile "Launching in international markets has become a high priority for Transformania, and Danny…

ProProfs Acquires CRM Software BIGContacts

ProProfs, a leading provider of SaaS products, announced that it has acquired BIGContacts, a leading CRM software. BIGContacts software delivers all the power of the major CRM brands without the complexity and cost. Its simple design makes it easy for small businesses to manage prospect and customer relationships throughout the customer lifecycle. The software has integrated email marketing, allowing users to send intelligent marketing campaigns, move contacts through the sales funnel, and close more sales. Marketing…

Mirabel Technologies Launches New Email Verification Tool

https://youtu.be/edJwX03h7wE Mirabel Technologies launched “Clean Your List,” a new email marketing tool designed to auto-verify email lists or individual email addresses. The email verification tool identifies valid, invalid, and unknown email addresses. “Businesses don’t often realize that email addresses become inactive and invalid for various reasons,” said Mark McCormick, president of Mirabel Technologies. “Yet they remain on email lists. This makes updating email lists and CRMs challenging. Marketing Technology…

Intema Signs Strategic Partnership Agreement With Healthcentric AI

The agreement provides for the creation of a new AI platform for the Digital Healthcare market and the sharing of future revenues by the two companies Intema Solutions Inc., maker of eFlyerMaker.com, an email platform with extensive compliance and content creation suites, is pleased to announce that it has entered into an agreement to form a strategic partnership with HealthCentric AI Inc. (“HealthCentric”). Marketing Technology News: Nexway Announces Departure of Chief Strategy Officer Casey Potenzone The agreement…

ResponseCRM Announces Innovative Split URL Testing Capabilities

ResponseCRM, leading direct marketing automation, and e-commerce solution provider, recently released innovative split URL testing capabilities for its powerful ResponseCRM online marketing solution, enabling companies to test up to 9 unique URLs in their email marketing campaigns to help them determine which content is most likely to result in sales. Marketing Technology News: BigID Announces Snowflake Partnership "Now is a great time to start or expand an online business, and we're excited to give companies the…

Nexcess Announces Partnership with Recapture to Help Customers Convert Abandoned Carts into Dollars

The fully integrated application makes recovering revenue easier and significantly improves the digital commerce experience for Nexcess customers Nexcess, the truly managed commerce and content platform, today announced the addition of Recapture, an abandoned cart, and email marketing application, to the Value Added Bundles available with their Managed WooCommerce solution. Recapture is a five-star rated app that helps online businesses recover lost revenue through technology and tools that assist with abandoned cart…

Miva, Inc., Arctic Leaf, and Klaviyo Announce Klaviyo Connector for Miva

Miva, Inc., e-commerce software and service provider for mid-size and enterprise merchants for 22 years, Arctic Leaf, UX Design and Implementation Agency, and Klaviyo, the world’s leading owned marketing platform known for accelerating revenue for online businesses, announced that Arctic Leaf has launched the Klaviyo Connector for Miva, a connector between Klaviyo’s marketing platform and Miva’s e-commerce. As the e-commerce landscape evolves and shopper habits change, having the ability to send optimized communications to…

Quick-Win Marketing Strategies for the COVID Holiday Season

It goes without saying that holiday season 2020 is going to look very different from that of previous years’. Not only are we in the middle of a pandemic that has people struggling, we’re also in the midst of an election, a postal crisis, and a fire-storm-hurricane season. Hitting your audience over the head with mass emails about discounts might not be the best strategy and could even end up looking tone-deaf. But that’s not to say discounts are not the way to go. This year, more than ever, marketers need to be…