Blockchain technology

Mediaocean partners with supply chain transparency innovator - coming together in a fully scaled blockchain network Mediaocean, the foundational software provider for the advertising world, announced Amino Payments as the first partner that will utilize blockchain technology to provide the first fully transparent media supply chain, enabling spend optimization across the programmatic media. The partnership with Amino Payments expands on several years of blockchain investments by Mediaocean focused on building trust and…

Connecting Software, a Provider of Synchronization and Integration Software and Cryptowerk, a Data Integrity Company Have Released a New Solution That Seals Documents in Standard Business Software Using Blockchain Technology Connecting Software, a provider of synchronization and integration software and Cryptowerk, a data integrity company have released a new solution that seals documents in standard business software. Smart Stamp Document Sealing with Blockchain Technology is a simple product add-on embedded in any…

Brave to Be Featured on Everipedia Homepage, Everipedia Ads to Be Featured Within Brave Everipedia, the world's largest blockchain-based encyclopedia, and Brave, a privacy browser combined with a blockchain-based digital advertising platform, announced a co-marketing agreement. The partnership will initially result in a campaign aimed at boosting both brands among their respective communities and is the first step towards a deeper collaboration. Everipedia first became involved with Brave by becoming a verified…

How would you best describe your journey through technology? A long and winding road. As a Graduate from The George Washington University with a B.A. in History you would not think that I would end up following the path of a technology entrepreneur. After a very brief stint working for the Urban Institute, I was lucky enough to land a job working as a technology consultant inside the Office of Government Services at Price Waterhouse. Yes, Price Waterhouse not PWC. When I started with Price Waterhouse, there were still 8…

Over the past several years, China has become a formidable competitor to the United States in several key technological areas, especially artificial intelligence and blockchain technology.  According to Chinese President Xi Jinping, in a speech to the Chinese Academy of Sciences in May 2018, “ver since the start of the 21st century, a new generation of industrial revolution is substantially reshaping the global economic structure,” based on artificial intelligence, the Internet of things and blockchain. The global …

"Marketing technology can enable financial app developers to enrich users’ experience, providing quick and simple management solutions for customer’s financial needs." Tell us about your role and journey into technology. What inspired you to be part of the Webpals Group?  My journey started during my Master’s degree in Industrial Engineering from Tel Aviv University, where I wrote my thesis about Machine learning and Data Mining. There weren’t many companies that offered jobs relevant to my academic background, but I…

GoodFirms conducted constructive surveys with global IT companies and experts to obtain parallel insights that would benefit businesses dealing with email marketing, online reputation management, blockchain technology, PPC advertising, content marketing, and custom software development. Here is a summary of the aforementioned surveys conducted by the research team of GoodFirms: Benchmark Numbers, and Trends for Highly Converting Email Marketing Campaigns Email marketing has proved to bring on highest return on investments…

Tech Startup Datablockchain.io Presents an Ultimate Use Case for Blockchain Integration Through Their DBCC Token Ecosystem DataBlockhain.io, a revolutionary platform combining big data, blockchain technology, and artificial intelligence has announced a partnership with Virtual DBS. A marketing industry innovator, Virtual DBS offers customer profiling and predictive analytics to deliver highly targeted digital marketing campaigns. The companies have combined forces to give clients the benefits of the blockchain, fortified by…

Today’s digital advertising industry faces many challenges, ranging from fraud and lack of transparency to antiquated payment models. Such challenges aren’t unique to the marketing industry. In fact, many industries, including financial services, are struggling to address these very same challenges. That’s one reason that headlines around blockchain technology are so prevalent these days. Indeed, blockchain technology could revolutionize a number of industries. Nowhere is the promise quite as strong as in programmatic…

Achieving Growth Through Innovation by Leveraging Its Blockchain Infrastructure to FinTech, AdTech, O2O, Healthcare, and Media Commerce Businesses Yello Mobile, South Korea's tech startup unicorn, plans to renew its corporate identity by switching its name to Yello and expanding its market presence in the Blockchain Market. The brand renewal to "Yello" signifies the company's new vision and endeavors at expanding its presence in a new business area in earnest to lead the digital transformation. Also Read: TV May…

“Talk to an expert in the tech field and they will tell you one certain fact about the future; it's going to involve AI.” Wouldn't you agree? In our part 4 of the Predictions Series 2018, we make an attempt to delve deeper into the newer technologies in marketing, sales, and advertising. Untangling the bits and pieces of what's to come in 2018, we bring insights from senior executives at Blis, HIRO Media, LiveWorld, PandaDoc, and CrossInstall. Shifting Sands in B2B Marketing in 2018: New Avenues in Self-Service…