Collabra Technology, a leader in real estate marketing technology, strengthened its executive team by hiring James Rouse as Chief Financial Officer (CFO).

Rouse is an experienced media CFO with a strong track record of accomplishments in accelerating sales, streamlining operations, and implementing efficiencies that optimize productivity, margins and profit. Rouse’s recent experience includes serving for six years as division CFO at Cumulus Media.

Collabra’s near-term growth strategy includes implementation of a new enterprise management system, and Rouse is playing a pivotal role, having led ERP conversions at both Deloitte and Kaiser Permanente. He also helmed a series of mergers and acquisitions for Cumulus Media, experience that Collabra CEO Janet Case believes will prove valuable as the company continues its expansion.

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“James’ experiences and insights will be key to helping us capitalize on our company’s strengths and move forward with the right practices and mindsets to fuel our continued growth, including M&A,” said Case.

“James joined the company as interim CFO in Q2, and it quickly became clear that he offers a strong ability to drive revenue generation and focused growth. We’re thrilled to have him in this role full-time.”

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Collabra’s digital marketing platform currently serves such top-tier real estate companies as Douglas Elliman, Knight Frank and Coldwell Banker Luxury, as well as hundreds of brokerage offices across the U.S.

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