SaaS, financial services, and healthcare expert has rejoined the “Executives-as-a-Service” firm

Michael Morrison has returned to his role as a fractional Chief Marketing Officer (CMO) at Chief Outsiders, one of the nation’s fastest-growing management consulting firms. Morrison returns after a triumphant four-year engagement shaping the go-to-market strategies for a healthcare financial services client.

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Morrison, with deep experience in financial services, healthcare, and SaaS, is one of more than 80 “Executives-as-a-Service” at Chief Outsiders who deliver C-level marketing strategies to both SMB and enterprise-scale companies.

After being tapped as the Chief Marketing Officer at ePay Healthcare four years ago, Morrison led a top-to-bottom transformation that led to the creation and introduction of a new brand – Loyale – as well as increased revenues and better quality client relationships. Prior, Morrison helped grow revenues by 172 percent and net revenue-per-employee by 44 percent during an aggressive growth period at D.A. Davidson.

“We are extremely pleased to have Michael back among the talented and visionary CMOs here at Chief Outsiders,” said Karen Hayward, Managing Partner, Chief Outsiders. “As a former company president with a history of P&L ownership, he brings a holistic approach to collaborating with sales, legal and compliance, and key stakeholders to deliver solutions that meet the needs of a diverse clientele and their unique audiences.”

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