Pinterest advertisers can now use DV technology to verify viewability and prevent ad fraud

DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced an integration with Pinterest that enables advertisers to authenticate ad viewability and identify digital ad fraud and sophisticated invalid traffic (SIVT) across its platform.

Marketing Technology News: Insight Recognized in Gartner 2020 Magic Quadrant for Managed Workplace Services, North America

Now, brands can authenticate the quality of Pinterest campaigns using DV’s viewability and fraud verification technology and data, helping to maximize campaign effectiveness. DV is one of a select few verification providers with coverage that extends to Pinterest.

“Our mission is to give global brands the clarity and confidence they need to make digital investments wherever their audiences consume media,” said Laura Desmond, Interim CEO at DoubleVerify. “Our integration with Pinterest furthers that commitment – ensuring buyers have transparency into media quality and performance across the platform.”

Marketing Technology News: Digital Realty Earns 2020 ENERGY STAR Partner of the Year Award

In addition to Pinterest, DV also authenticates media quality on YouTube, Facebook, Snapchat, Instagram, and Twitter, and is continuously expanding its quality coverage across social media platforms and emerging channels.

Marketing Technology News: New Retail Systems Research Survey Report Details Consumer Online Shopping Habits During Coronavirus