Goodway Group Named One of the 2017 Best Workplaces for Diversity

MTS Staff Writer

December 6, 2017

List Considered More Than 440,000 Employee Surveys at Great Place to Work-Certified Organizations
Great Place to Work and FORTUNE have called out Goodway Group as one of the 2017 Best Workplaces for Diversity. The ranking considered more than 440,000 employee surveys from organizations in a wide range of industries across the U.S. Great Place to Work, a research and consulting firm, evaluated more than 50 elements of team members’ experience on the job. These included professional development, behaviors linked to innovation, leadership confidence and consistent treatment among employees of different backgrounds. The ranking also accounted for the share of women, people of color, Baby Boomers and LGBT individuals in the workplace. Goodway Group took the No. 84 spot on the list.

Goodway Group is the programmatic partner agencies and advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides programmatic expertise that meets its clients’ needs — and no one else’s. Through managed planning and buying services across all paid digital media, Goodway delivers trustworthy marketing expertise and authentic results because Goodway knows the truth is what matters most.

“At Goodway Group, we strive to create an inclusive and diverse environment where employees feel valued and are able to build their careers. We are committed to providing a workforce model that caters to each team member’s needs and allows employees to develop both professionally and personally,” said David Wolk, President, Goodway Group.

The Best Workplaces for Diversity stand out for their consistent leadership and the meaningful ways that all employees contribute to their organizations. Tenure for women and people of color was higher at the leading employers than at their peers. In several business sectors, the winning organizations also reported turnover two to three times lower than industry averages.

“The Best Workplaces for Diversity have achieved something beyond basic fairness. They find ways to connect with each and every employee, listening to their challenges and building on their talents,” said Michael Bush, CEO, Great Place to Work.

The Best Workplaces for Diversity is one of a series of rankings by Great Place to Work and FORTUNE based on employee feedback from Great Place to Work-Certified organizations. Goodway Group also was ranked as a Best Workplace for Women and a Best Small & Medium Workplace by Great Place to Work and FORTUNE.

Great Place to Work based its ranking on a data-driven methodology applied to anonymous Trust Index survey responses from 442,624 employees at Great Place to Work-Certified organizations.

MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.