Building Blocks That Enable the High-Volume Creation of Landing Pages, Essential for Advertising at Scale

Instapage, the post-click optimization platform for advertisers, has recently launched Instablocks, a brand new way to build post-click landing pages. Advertisers can now create “building blocks” for their landing pages — custom sections that they can reuse to quickly create pages, and in turn, scale their advertising into a high-velocity operation.

Tyson Quick, Founder and CEO at Instapage, informed, “Our vision is for every ad to have a unique post-click experience. In order to bring that vision to life, we have to remove every barrier that an advertiser faces in building a high number of landing pages quickly. That’s why Instablocks is the future of post-click optimization — we’re speeding up the creation process by orders of magnitude.”

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Most companies build their landing pages based on a library of templates, but this is problematic for advertisers, who spend unnecessary time and resources on repeatedly recreating and rebranding the same elements. Instablocks removes that bottleneck by allowing customers to create, save, and reuse common page blocks so that they can accelerate the creation of advertising campaigns by quickly scaling the production of the post-click experience.

Instablocks allows advertisers to:

• Create stand-alone blocks to use on any landing page
• Add, duplicate, save, or delete blocks
• Share blocks with teammates to reuse across all landing pages
• Leverage pre-built Instablock Templates to build more pages, even faster

“Advertising technology has made significant advancements in the last few years, but there’s always been the issue of how we can scale the post-click as efficiently and effectively as we scale the ads themselves. Instapage has enabled us to work smarter and build pages faster, which has allowed us to truly maximize our digital advertising,” said Alexandra Mack, Head of Marketing at Crunchbase.

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