Added layer of protection enables Magnite to better assess news-oriented inventory credibility and help prevent the monetization of misinformation and disinformation across its platforms

Magnite, the largest independent sell side advertising platform, announced that it has signed with NewsGuard, an organization that rates news sources for credibility and transparency, as part of its ongoing commitment to brand safety and inventory quality. NewsGuard will enable Magnite to better assess the credibility of news-oriented inventory and help prevent the monetization of misinformation and disinformation on Magnite’s platforms.

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“Brands and agencies want to know that their investment in programmatic advertising isn’t supporting the propagation of disinformation and misinformation on the Internet,” said Timothy Jasionowski, Senior Vice President, Brand Safety at Magnite. “NewsGuard will help ensure our global exchanges offer news and information sites that meet Magnite’s standards for transparency and journalistic integrity.”

NewsGuard works with advertisers, agencies, and ad tech companies to help protect brands from ad placements on sites spreading false narratives and instead direct their ads to trustworthy news sites. Magnite will have access to NewsGuard’s detailed trust ratings for thousands of news and information sources developed by a team of trained journalists using a specific set of criteria that assesses the credibility and transparency practices of each site.

“Advertising responsibly on news by investing in high quality journalism and avoiding unreliable news isn’t just good for the world—it’s also good business,” said Matt Skibinski, General Manager at NewsGuard. “We’re thrilled that Magnite has taken this proactive step toward ensuring news publishers on its platform are credible and transparent—and that its clients can support quality journalism through high quality, premium inventory.”

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