Pathmatics Launches Facebook Advertising Intelligence in Canada

By MTS Staff Writer On Aug 14, 2019

Brands, publishers, and agencies now receive access to Facebook advertising data powered by an opt-in mobile panel previously limited to the United States

Pathmatics, the digital marketing intelligence platform, announced an expansion of its coverage of Facebook advertising data to include the Canadian market. Global brands and marketers using Pathmatics will now have greater visibility into Facebook ad creatives, impressions, spend, and targeting, across mobile and desktop devices in this region, dating back to January 1, 2017.

This Pathmatics expansion includes geographic breakdowns of ad spend for the five largest major metropolitan areas in Canada, as well as data insights for all Canadian provinces and territories.

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“Brands have successfully used Pathmatics Explorer in the United States to pinpoint how their competitors are spending across digital, video, display, social and mobile,” said Pathmatics CEO, Gabe Gottlieb. “Until now there has been a lack of visibility into social ad spend within the Canadian market. Through Pathmatics’ expansion, marketers and brands with a presence in Canada will have greater transparency into the digital ad landscape, and the ability to make more informed decisions about how they invest their advertising dollars.”

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Facebook continues to be a primary channel for advertisers globally, and with this data set from Pathmatics, marketers now have access to valuable insights into social advertising within Canada. Pathmatics data reveals that brands are investing heavily in social, with Canada’s top advertisers across all categories (including TD Bank Group, Procter & Gamble, Loblaw Companies, and TELUS) consistently allocating about half of their digital ad dollars to Facebook over the last two years.

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