TextUs announces the addition of enhanced campaign features as part of its latest product release, Campaigns Pro

TextUs is proud to announce its latest premium product release, Campaigns Pro.  This is the first of its kind in the industry, allowing users of its text messaging and communications platform to utilize advanced campaign features that drive higher response rates and overall engagement.

Marketing Technology News: CRN® Lists Dialpad in Its 2022 Partner Program Guide

With Campaigns Pro, TextUs users will have the ability to send images, videos, GIFs and PDFs within campaign messages.  Additionally, TextUs will provide users with branded registered links and clickthrough tracking. These unique features provide richer experiences that ultimately drive higher deliverability, better contact engagement and maximize conversion.

In addition to support for rich media in campaign messaging, Campaigns Pro will allow for testing of up to 3 campaign creatives. Users will be able to build campaigns with these three different creatives, and evaluate post-send analytics such as response rate and link clickthrough rate.  This feature will provide users visibility into their top performing text messages so that they can better apply best practices to future campaigns across their organization.

“We’re excited to bring Campaigns Pro to market and lead the industry in delivering powerful new capabilities that improve the performance and accountability of messaging campaigns,” says Doug Render, TextUs SVP of Product. “Campaigns Pro will ultimately provide a more emotive, engaging experience for recipients of those campaigns,” Render notes.

Campaigns Pro is available as a paid premium add-on for current TextUs customers.

Marketing Technology News: MarTech Interview with Alexandre de Vigan, Founder & CEO at nfinite