Integral Ad Science (IAS) announced that Tony Lucia will join the company as Chief Technology Officer (CTO), effective April 1, 2019. Lucia who most recently served as SVP, Software and Data Engineering at Patients Like Me, an iCarbonX company, will lead the technology organization for IAS. As CTO, he will focus on scaling an exceptional engineering and data science team, driving the migration of IAS technology to the cloud and partnering with product to build innovative and reliable solutions globally.

Tony Lucia Named Chief Technology Officer At IAS @integralads

“We conducted an extensive search for the role of CTO and Tony exceeded our expectations. He is a strong entrepreneurial executive that has experience scaling a global technology team, the ability to identify disruptive solutions that solve for customer needs, and is passionate about data and the role data insights play in strategic business decisions,” said Lisa Utzschneider, CEO, IAS.

Lucia brings over 25 years of experience in the healthcare and media tech sectors. He has an impressive track record of delivering technology and data engineering solutions. Prior to Patients Like Me he was Senior Vice President, Data Strategy, and Data Science at IAC Applications, where he drove their data transformation process from concept to commercialization. He has also held a senior technology position at John Wiley & Sons, and was the CTO of Thomson Reuters Healthcare. He understands the importance of explicit project coordination and collaboration with key stakeholders to drive successful outcomes. Under Lucia’s leadership, IAS will further their investment in delivering superior solutions for verification and measurement at scale and innovating with partners across the ecosystem to help customers grow ROI and meet business goals.

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“From healthcare to media, the challenge is essentially the same. It’s all about the data and how to extract meaningful insights and knowledge to help improve customer outcomes – technology is great but it needs to be scalable, reliable and actionable in order for it to be effective. I am thrilled to be joining IAS and their outstanding group of software and data engineers and work together to build technology that will help advertisers navigate digital advertising and ultimately help their businesses thrive in the digital landscape,” said Anthony (Tony) Lucia, incoming CTO, IAS. “My number one priority is to ensure the software and data engineering teams are meeting the goals of our customers.”

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Tony will be based in New York and report to the CEO. He will oversee the entire research and development team. In addition to leadership and partnership with the product team against 2019 goals, he will focus on further investment and growth for an exceptional engineering and data science team and driving AWS migration.

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