VRTCAL, a leading mobile SSP focused on demand-path optimization (DPO) for mobile app developers, today announced it ranked No. 179 on Inc. Magazine’s second annual Inc. 5000 Regionals: California list, the most prestigious ranking of the fastest-growing California-based private companies.

As new privacy regulations impact the digital marketplace, VRTCAL’s platform provides a more efficient ecosystem for mobile app advertising. Since VRTCAL’s founding, the company has continually offered technology and services that together empower mobile publishers, enabling them to monetize their efforts and maximize their outcomes.

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“We’re thrilled to be recognized as one of the fastest growing companies in California,” said VRTCAL’s Founder and President, Todd Wooten. “We wholeheartedly value the publisher experience and have worked hard over the last few years to build a technology that provides a direct path between publishers and advertisers while remaining flexible and agile enough to adjust to industry changes that impact publisher integration, rules and regulations. This noteworthy recognition is a true testament to our business approach.”

In 2020 alone, VRTCAL launched its first SDKs, self-serve and display mediation services, announced its SaaS offerings, released its 2.0 SDKs with support for VAST and rewarded video and was honored as the 290th company on the Deloitte Technology Fast 500 list. The company regularly adds services and features to its platform to keep its clients ahead of industry change and will continue to innovate in 2021 and beyond.