Accountability Program Bolsters Consumer Choice About Persistent ID, Location Use for Targeted Advertising
The Online Interest-Based Advertising Accountability Program, an independent enforcer of the Digital Advertising Alliance’s self-regulatory Principles, released the results of inquiries into two advertising technology companies. The companies, Kiip and VRTCAL, updated their privacy disclosures and consumer opt-out tools to ensure that they met the requirements of industry best practices for interest-based advertising.
“Making opt-out tools easy to use and ensuring they are clearly described are essential components of the…