VRTCAL

Helping publishers take direct control of their ad monetization Adtech supply-side company VRTCAL announced the integration of its bidding platform with Amazon Publisher Services (APS) Transparent Ad Marketplace (TAM). This step…
Read More...

VRTCAL, a leading adtech SSP focused on Demand-Path Optimization (DPO) for mobile app developers, today announced the release of its latest SDKs for Android and iOS mobile devices that includes support for Open Measurement SDK and…
Read More...

Fund incentivizes developers to integrate into VRTCAL’s platform to increase revenue, decrease cost and maximize ad spend Mobile SSP company VRTCAL has launched a $5 million bonus fund to encourage mobile application developers to use its…
Read More...

VRTCAL, a leading mobile SSP focused on Demand-Path Optimization (DPO) for mobile app developers, today announced VAST mediation as part of its Software-as-a-Service (SaaS) offering. App developers working with VRTCAL can increase their…
Read More...

VRTCAL, a leading mobile SSP focused on Demand-Path Optimization (DPO) for mobile app developers, announced it ranked No. 176 on The Financial Times’ (FT) The Americas’ Fastest Growing Companies 2021, an inaugural ranking of the region’s…
Read More...

VRTCAL, a leading mobile SSP focused on demand-path optimization (DPO) for mobile app developers, today announced it ranked No. 179 on Inc. Magazine’s second annual Inc. 5000 Regionals: California list, the most prestigious ranking of the…
Read More...

VRTCAL, leading mobile SSP for publishers, app developers and brands, announced the release of its SDKs for Android and iOS mobile devices, Self-Serve features, and Display Mediation services, putting the power into the hands of developers…
Read More...

The Online Interest-Based Advertising Accountability Program, an independent enforcer of the Digital Advertising Alliance’s self-regulatory Principles, released the results of inquiries into two advertising technology companies. The…
Read More...