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VRTCAL Launches First SDKs and Self-Serve and Display Mediation Services

VRTCAL, leading mobile SSP for publishers, app developers and brands, announced the release of its SDKs for Android and iOS mobile devices, Self-Serve features, and Display Mediation services, putting the power into the hands of developers to improve efficiency, decrease costs, nimbly manage demand partners and mediation and ultimately increase revenues. “For more than two years, VRTCAL has been a valued partner, helping Mobile Deluxe grow revenues,” said Sean Thompson, VP of Production at Mobile Deluxe. “VRTCAL is a true…

Accountability Program Bolsters Consumer Choice About Persistent ID, Location Use for Targeted Advertising

The Online Interest-Based Advertising Accountability Program, an independent enforcer of the Digital Advertising Alliance’s self-regulatory Principles, released the results of inquiries into two advertising technology companies. The companies, Kiip and VRTCAL, updated their privacy disclosures and consumer opt-out tools to ensure that they met the requirements of industry best practices for interest-based advertising. “Making opt-out tools easy to use and ensuring they are clearly described are essential components of the…