Accelerates Firm’s Evolution to Drive Consumerization and Digitization of Healthcare

W2O, the leading independent provider of analytics-driven, digital-first marketing communications to the healthcare sector, announced that Bryan Specht has been named Group President, Transformation, Consumer Activation and Marketing. In this role, he will expand W2O’s healthcare offering to include additional consumer-focused, tech-enabled and digital capabilities, accelerating its transformation to a digital healthcare firm.

With five acquisitions in the past seven months, W2O has been readying for further disruption and consumerization of healthcare, which has been accelerated by the COVID-19 pandemic. Specht will lead integration of people and technology across the firm, creating new ways to work with clients and potential partners to redefine how people experience healthcare and manage their personal health. A recognized transformation leader, Specht brings deep understanding of change management to accelerate W2O’s evolution.

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“Current events are escalating the disruption and transformation happening in the healthcare industry, which is leveraging telemedicine, genomics and other data-based, digital experiences to improve people’s health and wellness,” said Jim Weiss, Founder and CEO of W2O. “Bryan understands the human side of healthcare and that patients expect real-time, personal and direct access to health information. As a firm, we have been on a journey to infuse the marketing principles of the consumer and influence world with science and healthcare to reach people in new ways, giving them more control to live healthier lives. Bryan will accelerate and dimensionalize these assets, resulting in a truly digital healthcare firm.”

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Specht previously served as Chief Growth and Innovation Officer and was a key architect in launching ICF Next, a global consulting agency built through the convergence of 10 different award-winning marketing, engagement and digital businesses. Before ICF, Specht was president of Olson, overseeing the firm as it received a long list of industry honors including multiple agency of the year distinctions and more than a dozen Cannes Lions. A respected thought leader and change agent in the industry, he was three times named to PRWeek’s Power 50 List and was named to PRovoke’s Innovator 25.

“I am energized by the purpose, entrepreneurialism and incredible 18-year track record of double-digit growth at W2O,” said Specht. “Now is the time to harness W2O’s technology, data, creativity and marketing communications expertise to deliver some of the most important and meaningful engagement in the lives of people each and every day. As we’re witnessing with the current pandemic, W2O’s mission to make the world a healthier place through marketing communications has never been more important.”

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